Getting the swing of things

Being an Art Director for a magazine is a lot of work, but I feel it’s very rewarding as well!  I’m an intern over at College Living Magazine, an ad space circular geared towards college students.  I have the assignment of working on anything that has to do with graphics or imagery for the magazine.  I’ve been really excited about some of the projects I’ve been given the task to work on.  One assignment I received was to create an ad for a new Salad Works they’re building in downtown Philadelphia.  My employer really liked my design and told me I did a great job on it!  I’m glad considering it took about 5 hours to get everything just right! My most recent assignment has been to create a mock up for a new phone app the magazine is creating called the DSmacker.  It’s a really interesting app. What it does is encourages people to take pictures of certain products in certain stores, share these images with friends, and in exchange receive discounts and coupons for the business.  I have worked on test screens of what the app will look like on an actual phone!  Overall, I feel like this internship has really given me a good feel of what it means to be not just an art director, but a GOOD art director.  I’m sure I will continue to grow while I’m here.  I’ll include the salad works ad I created as well as the ad mock up.  Also check out some of my work at my online portfolio! I’ll post a link of that as well. Thanks for reading guys! 🙂

DSmacker App Mock Up Salad Works Ad

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