SEPTA’s New Campaign
Hello all, I am Austin Heron and I’m a senior advertising major with a current internship at Harmelin Media. Harmelin Media is located just outside of Philly in Bala Cynwyd. I have been a media planner intern since January and so far it’s been great. I am working with a Media Planner assistant on a new upcoming campaign for SEPTA which is aiming at a much younger audience. The target audience is 18-34 and the goal of the campaign is to get young people to become comfortable with using SEPTA to take them anywhere they need in Philly and the…