Trend Show- The Final Stretch

  Nordstrom’s Cosmetic Trend Show took place this Saturday and was one of the most successful shows King of Prussia has ever had. Our customers enjoyed complimentary makeovers from artists that were brought in from different lines teams that travel all over for exclusive events. It was a great opportunity to work with Nordstrom as we organized and worked really hard to get people into the store for this event. We were busy working everyday to promote customers about the show where they could enjoy a beauty getaway with us at the store. I was both excited and relieved when…

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Leaving in Grand Fashion

I feel like I know what I want to do with my career… it’s not a new feeling but, it’s stronger than ever before. Fortunately for me, I’m graduating from Temple in a week. I’m extremely anxious to make use of the time I’ll soon have, to concentrate on projects I’m actually passionate about. It wasn’t too long ago that I decided to declare my major in Advertising, in pursuit of work in a big-time agency. More recently, I’ve come to realize that the Madison Ave. life may not be what I need. More than an idea about how I’d…

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Maebe Cloth

Sorry for the lack of posts lately, I guess my last semester is getting the best of me! That is no excuse though, since posting about art is way more fun for me than final exams I have to post about this new clothing company that I am extremely proud to introduce because they are two of my very best friends. Ladies and gentleman, I introduce to you MAEBE CLOTH. I have had the pleasure of watching this project unfold and never had a doubt in my mind that it wouldn’t be good. Maybe (no pun intended) I’m just bias, but their…

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My Tribune to Photoshop.

I continued to look through Philadelphia Magazine and I came across an advertisement for a new resort in Atlantic City called Revel. The advertisement caught my attention because the advertising was very different. It had 6 series of advertisement focusing on the different parts in the resort. It has a main advertisement that shows different parts that relate to this specific resort. As you turn the pages you can see the campaign with different images and copy. The first advertisement has different objects that relate to the resort. The second one with the copy “up all night” has objects that…

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Can Pubes Save American Apparel?

American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And finally, American Apparel is well-known for having been in huge trouble business-wise for quite some time now. The company has neared bankruptcy on numerous occasions and seem to be doing whatever they can to keep their head above water. American Apparel’s newest gambit to to feature women with pubic hair. It began with cartoons, which was shocking enough, and has…

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I Guess Copy is Really Important.

This week, I took a look at Philadelphia Magazine. Philadelphia Magazine is a location-based magazine filled with all the different things that are going around in Philadelphia. It includes large amounts of advertisements for companies that are around the Philadelphia district. When I was looking through the magazine, I came across an advertisement for Temple Heart Center, specializing in heart surgery. If you see the advertisement, you see the layout is divided in half by an image of a man and some copy on the bottom. This advertisement caught my attention because the photo they chose was kind of odd.…

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Retailers Jump on Board with “Fashion Star”

NBC’s “Fashion Star” is a fairly new program with a somewhat old concept, not unlike that of Lifetime’s Project Runway. However, advertising is far more integrated into the show that its previous counterpart in several ways. The synopsis of the show is a competition for aspiring fashion designers to create clothing garments in hopes of making it big. The difference between Fashion Star and Project Runway is that Fashion Star winners have major retailers – namely Macy’s, H&M and Saks Fifth Avenue, bidding to sell the contestants’ garments in their stores, thus driving traffic to said retailers so that viewers…

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Sara Cwynar: photographer

Sara Cwynar is yet another photographer that I have come to admire.  Her use of color is muted and beautiful. Check out those black and whites in the gallery provided though, the subtle features of the subject are so mysterious. Sara is also a artist in many other mediums, mainly graphic design. Her designs feel very.. 80’s, which is super fun! “Her work has been featured in The New York Times Magazine, 01 Magazine, and Bad Day Magazine. She is one of Print Magazine’s 20 Under 30 New Visual Artists for 2011. Right now she works at the New York…

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Anja Verdugo: Photographer & designer

“Anja Verdugo lives and works in Portland, Oregon. As a photographer she creates film and digital images, working for local and international designers. Her personal work is often rooted in nature and feminine expression.” I wish Anja would bring more of her personal style into her commissioned work. As i sift through her website, I see that she does have a clear personal style, but that doesn’t show in her studio work as much. Her strongest work is definitely on location, because her studio work just feels a little cold and forced. I’m probably just judging a little too much, but I’m entitled to my opinion,…

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History Repeats Itself.

This week I took a look at GQ April 2012 issue (the “special issue”). In it, there are tons and tons of advertisements and things that men need in the year 2012. When looking through the magazine, I found something really different. I came across a 1 page spread advertisement for Scion IQ. I never actually saw the car myself, but from the looks of it, it looks tiny. I guess through their research to find a way to campaign their vehicle, I think this question came up. Because the car is so small, doesn’t it seem like if you…

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Dove Puts Real Women in Times Square

To further their “Campaign for Real Beauty” concept, Dove, a Unilever brand, is launching a campaign titled “Show Us Your Skin”. One component of the campaign is to feature the images of real-life, Dove-using women in New York City’s Times Square. These photos are certainly not restricted to head shots – women are encouraged to submit full-length shots of the skin they’re proud to be in. What message is Dove trying to convey with this campaign component? That women, especially through using Dove body/skin products, can be free to feel comfortable with their bodies. My prediction is that the company…

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Moms Love Mobile Technology, Yet Still Skip Ads

Its no secret that women with children nearly almost find themselves evolving into masters of multitasking. BabyCenter released a study that, after interviewing over 2,500 moms, showed that at least 65% of mothers used smart phones and relied on digital aid to get them through their busy day. Additionally, it was recorded that mothers are 38% more likely to own an internet TV device, and 28% more likely to  own a tablet. Not to mention, approximately 1 in 3 internet bloggers are moms. However, though mothers may be all about technology, they still are highly likely to skip over or…

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From Classroom to Real Life

Hey there Temple Advertising, this is Nicole and I’m a Junior on the Account Management track. This semester I have an internship at Brownstein Group as a Project Manager. I really enjoy it here a lot and PM is a great position to see all the different departments at an advertising agency. One thing I really like about being here is seeing everything we learned in the classroom applied to actual, real life situations. Remember that Advertising, Strategy and Positioning class we all had to take and write up briefs for? Well, those skills come in handy, because the management…

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Agency Life: Teamwork at Its Finest

The last internship I had I worked more on the client side of the business. This Spring I wanted to work at an agency so I could experience the agency environment. As a Project Manager intern at Brownstein Group, I experienced just that! If an advertising agency was a car, I feel like Project Management would be the oil. PM keeps the agency running smoothly. No client really signs on an account because their Project Management team is wonderful, however Project Management is definitely needed to make an account wonderful. Through Project Management I was able to see all the…

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Armory East Skateboard Shop

Interning at the Armory East Skateboard Shop has been a great experience this semester. There is so much valuable information and skills I have learned here. One of the best parts about interning here was being able to work side-by-side with the owner Darien (Brax) Schell. This man really knows how to run a business and please his customers. He also has a great eye for design and knows how to make things that people want to buy. Throughout the semester I have learned an array of things ranging from the screen-printing process, dealing with company representatives supplying products, building…

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