SEPTA’s New Campaign

Hello all, I am Austin Heron and I’m a senior advertising major with a current internship at Harmelin Media.  Harmelin Media is located just outside of Philly in Bala Cynwyd.  I have been a media planner intern since January and so far it’s been great.  I am working with a Media Planner assistant on a new upcoming campaign for SEPTA which is aiming at a much younger audience.  The target audience is 18-34 and the goal of the campaign is to get young people to become comfortable with using SEPTA to take them anywhere they need in Philly and the…

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The Beginning of the End

Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t all about the design; it’s about making the design work with the strategy to make the ad effective.  In order to really get students’ attention, you must really get inside their heads to make an effective ad. Secondly, I’ve learned how marketing orders go through the organization.  We have specific events that we hold in the dining hall to add…

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“Wow, this is just like what I’ve done in class..”

Perhaps one of the most surprising things to me I have discovered while interning at the advertising agency Tierney, and I’m not sure why, is just how much of the skills and knowledge I have been taught in my advertising classes thus far are actually utilized on a daily basis in the profession. Now I know that might sound a little silly, but oftentimes for me it was hard to imagine putting to use what I have learned in a real-life situation so now that I am being given the chance to do so it almost feels unreal. The fact…

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Klein Hersh

Klein Hersh International is a full-service executive search firm for the life sciences and information technology fields. They provide retained and contingency search services as well as contract staffing in the life sciences and IT niches. When searching for clients they look for their core values: integrity, honesty, full disclosure and partnership. As an intern for Klein Hersh, I work on creating Internet research projects seeking out talented individuals to fit the specific needs of our clients, entering information into our database, working on our LinkedIn site and some administrative work. So far my experience has taught me how to narrow in…

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My Time at the Swamp

As my internship at the Longswamp Tavern comes to an end, I realize how much I’ve learned in such a short amount of time. Although, I won’t technically still be an intern, I will continue all the work I’ve been doing to better the business. At the Swamp, we rely much on Facebook to do our advertising. Although, I already knew that Facebook was a great outlet for businesses to advertise and connect with their customers, I saw it in action and was surprised at the outcome. We post daily specials and events on Facebook everyday, create event invites for…

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Details details…details

Details and execution is a key part of the advertising industry. Most students think it’s all about the great ideas, and even though that is somewhat true, without great execution it won’t matter. It’s all in the details.  When you design layouts everything needs to look perfectly, there has to be a structure that pleases the eye. And this is what I have seen a lot in my internship. I’m currently an intern at Jarvus Innovations, where the focus is web design and software. I have gotten the chance to work a lot on layouts and vector shapes and this…

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A Boss Turned Mentor

From the first day I worked at Defined Clarity my boss told me how beneficial this internship could be.  As long as I put all my effort into helping his company, he would utilize all his connections in helping me find a job post-graduation.  Him saying that to me, made me work that much harder while I was there.  Every week he gave me different things to consider, mini-projects to get my creative juices flowing and tasks aside from my daily routine.  I had so much motivation inside of me because I saw how much ambition my boss had in…

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Screening Movies

      Hello again! My name is Lauren Bayer and I am currently interning at Allied Integrated Marketing.  Just a reminder, Allied is a full-service advertising agency and public relations firm with capabilities including placement of print and broadcast advertising, marketing, publicity and promotional campaigns.  Clients of Allied include: Sony Classics, Weinstein Company/ Dimension, Disney/ Touchstone, Sony Pictures, 20th Century Fox, Fox Searchlight, MGM, TNT, Dave and Busters, Universal/ Rogue, Focuz Features, Apparition, WDSHE, Screen Gems/ Tri Star, Universal Home Video, Vivendi, Anchor Bay, Magnolia Pictures, IDP, and Overture. These movie producers use Allied to promote their movies in the Philadelphia…

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As the Semester Ends, My Advice for Future Interns

Again, my name is Patrick and I am the home merchandising intern at Anthropologie’s home office!  I cannot believe that I have been with the company for thirteen weeks, and that my last semester at Temple University is coming to an end.  I wanted to take this chance to speak to my own learnings and give some tips of the trade to future interns, who might not know what to expect. Always say yes.  It might sound silly and a little ridiculous, but saying yes to every request (obviously within practical and normal reason) shows an eagerness and commitment to…

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Workplace Culture at The Philadelphia 76ers

This Spring Semester 2012 I have been interning with The Philadelphia 76ers. When people find this out, they always ask me how it is working there. I’m going to use this blog post to talk about the workplace culture at The Philadelphia 76ers. I feel like this is important to know for those who are interested in working there. Personally, I wish I knew about the workplace culture and environment of the prospective places that I want to be employed at. Workplace culture is important because even though a business may be in the industry you are passionate about, the…

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My last days at LevLane

A week from today will be my last day at LevLane. And I can honestly say, I wish I didn’t have to leave. LevLane has a mix of talent and personalities that makes for a fun and interesting office. I always feel welcome and included. I’ve been to kick-off meetings, status meetings, internal meetings, etc. I really enjoyed an internal meeting to dicuss one of our clients, The Rothman Institute. It was a great experience to witness LevLane’s employees bounce ideas off each other and share their insights. I really felt part of the group. I shared my ideas and took…

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Life as an Intern: What I Learned

As an advertising student, fashion enthusiast, and career driven individual, my internship has helped me realize things not only about the industry, but life as well. It’s crucial that the place you decide to intern reflects your interests and your career goals. Before even applying, ask yourself, “Is this a place where I would want to work (after graduation)?” Hopefully, the answer is yes. If not, do your research, ask around, and find a company that best represents you. Secondly, don’t be afraid to speak up. I’ll admit, in the beginning I was shy and didn’t always voice my opinions.…

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Internship Spring 12

I’ve been interning at an online marketing agency by the name of Flying Point Media in NYC; I help out in the SEO/SEM department. When I started there, it definitely felt like I hit the ground running because I quickly adapted and learned the general process of what I would be helping with and also what exactly I would be doing. In the beginning it was for a certain client, which was not very complicated, and since then we have been working with another client which is more tricky and a bit complicated. Nonetheless I have been enjoying seeing what…

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Advertising Outside of an Agency: Retail Displays

Over the course of 15 weeks during my spring semester, I spent every Wednesday and Friday on the fourth floor studio that many people don’t even know exist. In this 1800’s mansion, winding staircases and large fireplaces help give the space in which clothing and the large scale displays alike, life. Taking the ride up the elevator into the art rooms on the fourth floor started my new journey as an intern at Anthropologie in Rittenhouse Square. Getting up early isn’t something I was used to, so pulling myself out of bed at 6am wasn’t something I had done since…

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Learning to Walk the Walk

My name is Carly Tokarski, and throughout the past three months I have been interning with Maiden Media Group located in Old City, Philadelphia as an Account Management intern.  Starting out, my idea of an internship was an experience filled with filing papers, grabbing coffee, and doing all the not-so-great busy work that no one else wanted to do.  To my surprise, within my first few weeks of being at Maiden, I was assigned as the Account Manager for a non-profit organization, The Greater Philadelphia Coalition Against Hunger and their upcoming Walk + Run Against Hunger.  The work the other interns…

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