Google Promoting All Kinds of Love!

Valentine’s Day is all about love. It doesn’t matter if you spent it with a significant other, with family, with friends, or with your pet. LOVE is everywhere. For those of you who’ve spent this past Valentine’s Day with your significant other, you might have missed Google’s 1 minute animation doodle about a boy trying to show his affection for a girl. How does he get into her heart? By sharing a common interest. What I love about this ad is its diversity. At the very end of the clip, you will see 6 pictures that represents love. It is…

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3191 Miles Apart, continued!

Just a little update on the previous 3191 miles apart post! 3191 Quarterly: issue no. 6  is now available for you to hold in your hands! ” [the issue] includes features on cocktails, hanging plants, chocolate cake, London & Stockholm, forging, our homes, chai tea and much more” It is available here for $28 and is definitely something I would love to get my hands on if I had the extra cash. The rest of their collections will be available for purchase May 18 on their online store. Make sure you read Stephanie and Maria’s post on the new issue, they…

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Pay Close Attention to Detail!

This week, I am looking through People Magazine. I was interested in how these magazines that supply a great amount of publications throughout the year, seem to have very interesting advertisements. On the current issue of People Magazine (February 20th Issue) with the cover of Adele I found an advertisement that caught my attention. We all know how mouthwash works. It cleans your mouth of foul smells that are caused by foods such as onions. In this print ad for Scope Dual Blast, it depicts a bottle of Scope going through an onion as if it was a bullet. The…

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Entrepreneurs have no Plan B.

Storably is a marketplace for parking and storage. Users can log in, list extra space they have around the house, and sell it at a monthly rate. The team launched the site in September, I came on as a Marketing Intern in October just as things were still getting started. Storably is small, very small. The office is essentially one room with four desks and a fold out table. At the desks sit our co-founders, a programmer, and our PR guy/community manager. I sit at the fold out table. In the early weeks my job was solely based around promotion.…

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Cass Bird, Photographer

Cass Bird makes beautiful images. You may have noticed that I post a lot about photographers. Get used to it, because I’m obsessed with finding photographers that create great images, but also make it in the advertising field. She has done work for Gap, Urban Outfitters, Nike, Wrangler, True Religion, just to name a few. Check out her advertising portfolio and some of her other work on her website and blog! She also recently came out with a book “REWILDING” and you can buy your own copy here. My favorite line from the foreword of the book is: “Her pictures always…

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Old City Has Never Felt Younger

  My name is Jaclyn Kessel and I am currently a Junior Advertising Art Direction Major. This semester, I started my first real internship at Maiden Media Group, located in the heart of Old City, Philadelphia. Maiden Media Group is a small agency, run by young digital natives who focus on social media marketing. Everyone who works at Maiden is unbelievably kind and intelligent. Prior to this opportunity, I’ve never had the chance to surround myself with such young, motivated, and bright people. Just over the course of the last three weeks, I’ve learned more than I could ever imagine…

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The Neiman Adventures: Preparing for My Journey

Hello, my name is Xand Griffin. Currently I’m an art direction intern at Neiman. I’m writing this post because my team just won a major account. Not only is it the first project I worked on, it’s a very exciting one for the agency as a whole. We were in the running for a long time, and presentation after presentation we were in the last two. Now we are the agency that company chose to work with. It’s a good feeling to win. I had to beat someone to get into my current position. It’s not pretty, it’s not nice,…

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NY Fashion Week is Just an App Away

There’s an iPhone app for nearly everything – literally, nearly everything – and with good reason. Apps are without a doubt a smart way to gain interaction with a brand or event’s target audience. Therefore its no surprise that New York Fashion Week has developed a series of apps of their own to help attendees better navigate their way around the event, AND to involve NYFW fans who can’t be at the show, but still want to be part of the buzz. The first iPhone app for NYFW was developed in 2008 that allowed users to browse look-by-look slide shows, trends…

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Bears Eat Berries Press

Bears Eat Berries is a small letterpress/design studio based in Washington D.C. Ran by a girl named Laura, the studio still uses a vintage press and hand mixed inks. Inspired by clean typography, texture, and folky/modern motifs, there is no doubt you will find the perfect card or design for whatever you are looking for! “I operate (and get my exercise from!) a 1911 Chandler & Price floor printing press in its original form with a cast-iron foot treadle that powers the press. Products from Bears Eat Berries Press are unique and handcrafted, using the traditional form of printmaking with…

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Dusty Signs

video by Hunter Johnson If you’re following my posts, you probably have noticed that I have a thing for the hand-made craft. I love the tradition of actually making something with your hands that cannot be duplicated exactly how you see it. This is exactly why I love the hand painted signs of  Dan Madsen. He is holding true to the tradition of the hand painted signs and lettering, and following in his grandfathers footsteps. Next time your driving/walking/biking around, take notice to the authentic painted signs on brick buildings. In my eyes, they really stand out next to the…

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Sarah Bernhard, Photographer/ Account Planner

I first found Sarah Bernhard on flickr, where I just admired her photographs. I did a little research and found a bunch of information about her that really inspired me. She is an account planner at an advertising agency full time in Hamburg, Germany. However her passion is photography. Honestly, she reminds me a lot of myself! Her work has a documentary but personal feel to them. She has a way of making you feel as if you are right there with her, experiencing what she is experiencing. She shoots with film, which is one more thing that inspires me,…

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McDonalds Walks the Catwalk @ NYFW

Mercedes-Benz Fashion Week in New York City is one of the biggest events of the year on America’s fashion agenda. The biggest, best, and most luxurious brands will be strutting their styles down the runway starting February 13th, and all eyes will be on the newest trends, even if most of us can only dream of affording them. One brand that IS, however, attainable for the common wallet and can be seen all week long in the hands of NYFW models, assistants, designers and publicists is McDonalds coffee. McDonald’s will be launching a more complete McCafe campaign starting in May,…

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All Covers Are Not Created Equal.

I came across the Glamour magazine and saw that Rachel McAdams was on the cover. But besides that, I realized there was so much copy on the cover I can barely decide what to read first. So I decided to investigate magazine covers. I looked through series of magazine covers for 2012 and I have found 4 that caught my attention. The first one being Glamour magazine, the February issue, I realized that personally, there was too much copy on the cover. Usually covers are supposed to be the most appealing, where the image and type works together to persuade…

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Can you Photoshop?

As students in the creative industry, we are always challenged with our Photoshop skills by making things look just right. We learn that we need to make sure when we use the Creative Suite programs, we need to try our best. In this example, we can see that it was done very poorly. This week, I looked at the Us Weekly Magazine. It’s the January 23rd issue with the cover of Jessica Biel and Justin Timberlake. I was going through this magazine earlier this week and I came across an advertisement for a USA Network program Royal Pains. I don’t…

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H&M Uses Digitally Built Bodies On Website

Three things are certain in this world: death, taxes, and the photoshopping of print ads. Guidelines on just how far companies are allowed to go with their airbrushing are slowly setting in, but what can be said for publishing images with ACTUAL fake bodies in combination with real human heads? Discount fashion retailers H&M are taking some heat for using “virtual mannequin” bodies which match the skin tone of whatever model’s heads they stick on top. AdWeek‘s article criticizes this practice, stating that it sends a message that everyone’s bodies should be the same “unrealistic” proportions. So, is this REALLY…

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