The Experiences of Temple Advertising Students
Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman describes herself and the artist sketches her from the description.…
As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made this a little bit easier for us. If you have…
Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking for have changed, saying that a lot of the positions…
Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do you make something limited last forever? The brand came up…
With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would share some tips I learned about the recruitment process in…
As college students we tend to have thin portfolios and light wallets, so we need to look outside of the classroom. Sure, part time work can help, and internships are key to our success, but there are a few small things that we can be benefit from for cash and…
A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just steps” won over contest judges as the best line, showing…
Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the entire home screen on your phone that enables you to…
Philadelphia Ad Club’s Young Professionals and IHAVEANIDEA are hosting their Portfolio Night on May 22, 2013 at Lincoln Financial Field. This is an amazing opportunity to attend a creative networking event where you can find interested employers and the work of young professionals in the industry today. As we are…
Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an official Mad Men party with the help of their branded…
Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream of friends’ posts and photos on your home screen. Home…
As a long-time listener to the radio station Wired 96.5, I was eager to accept the internship that was offered to me in December 2012. I was excited to learn that the familiar voice of the mid-day host, Casey, would now be my boss. During the past two months of…
