Well today was my last day of my internship at Katz Marketing Solutions and also my big presentation. I had to pick a brand to present on, and I picked Doritos because of their large budget capabilities and because of their willingness to utilize creative ideas in their advertising. They had just re-released a flavor that originated in 1967 and left the Doritos flavor line-up in the 80’s called Taco Doritos. This provided a definitive target market and allowed for more focused ideas. I was tasked with thinking up a budget and flight dates as well as the objectives of…

As these ten weeks at NBC Philadelphia flew right by, I am able to look back on this experience as a major success. I have networked with highly ranked officials from every department throughout this organization. My main tool in networking was attending the morning meetings, where all the producers in each department meet to discuss trending stories around the community and the country. These meetings commence at 9:00am and  my assigned time to arrive for my internship is 9:30am. In order to make it to the meetings, I would have arrive early, which I did not mind doing because…

Hello again bloggers, Just wanted to take some time to talk about what inspirations I have had for myself to be in the field of advertising. I have to say that from day one it was me watching cartoons on the TV and my dad saying you know why that commercial did that or why those people were in that commercial. Whenever there is a show on and the person in the screen shot has a product with the brand name displayed he says that’s product placement. I just feel like the advertising field is made for me or maybe…

This summer I started interning at JahRock’n Productions. JahRock’n Productions is a media company located in New York. You can visit their site at www.jahrockn.com. Part of my job as a marketing intern for JahRock’n was to control the social media for the company. Boy, was I glad that I was in charge of that! I absolutely love tweeting, youtubing, and facebooking. I do it a lot on my personal accounts..I guess you can call me an addict. I even had two Twitter accounts at once…not one, but two. So being able to tweet, facebook, and youtube, as part of…

When I tell people that I intern at 95.7 WBEN I always get the same response.  “Wow, a radio station? That must be awesome! You must have so much fun.” Verbatim. Everytime.  And I’ll admit, I thought the same exact things when I first started.  Orignally I had applied to the rock stations in the area as a promotion intern because they were the stations I listened to.  Since many Philly stations are owned by Greater Media Philadelphia, I was offered an interview for the spot I have, promo intern at BEN.  I jumped at the oppurtunity and couldn’t wait…

Interning at Red Tettemer I am constantly helping other people and learning different things. Diana and Susan, another account manager, have been teaching me how to create status sheets and what they are used for. A status sheet is like an assignment page for the team working on a project. It is updated weekly and there is a status sheet for every job order. For instance, the cookbook for GPTMC would have a status sheet. An example of a task would be, to get estimates on binding prices (for the book). There is a lingo for account managers and Diana…

For the summer I decided to take the initiative and suggest to my bosses at Ubiq-Walnut that the store be responsible for its own social networking and website as opposed to the “office” overseeing everything that transpires socially. Interestingly enough they agreed and suggest that since I made the suggestion that I would be the one responsible for contributing to the social media from the store. The benefits of updating the store’s Twitter, Facebook, Blog, and now Instagram from the store is that customers will be able to see in real time what’s available, when our shipments arrive, talk to…

Since my first day another intern has been assigned to my boss, Diana. Her name Is Olivia and she is from Rowan University. From here on we work together on projects for the most part. Our first major project together was gathering tons and tons of information on Philly’s best restaurants, their top chefs and their best dishes or what they are known for. This project is for GPTMC, Greater Philadelphia Marketing Corporation and the idea is to create a cookbook featuring Philly’s best restaurants and chefs. The thought is to remind the audience that Philly has more than just…

Hi fellow bloggers, I would like to let you all know about my positive experiences I am having down in beautiful Orlando Florida. First things first, I am working at my Fathers agency Fry Hammond Barr(FHB) this summer for the second time. The first time I was just shadowing and doing remedial tasks to just you know get my foot in the door. This summer I am joining in on the a lot of the different teams here at FHB such as the creative, and account teams. I have found that as of now I tend to like the creative…

Earlier this month we put together a launch party with the shoe company Sebago to release their latest collaborative shoe collection. Sebago teamed up with NYC graffitti legend Stash to put together a new footwear collection. In addition to the footwear, we celebrated with DJ Smoke LES spinning music, while presenting the very first exhibition of Stash’s photo work in our upstairs event space. Stash, himself, was in attendance! The event’s beverages were sponsored by Heineken. I was lucky enough to be tasked with helping to get the word out about the event and responding to any questions about the event such as if…

Hi everyone, this is Jasmine coming to you from Teen Vogue again! One great thing about being an intern is that when you make a mistake it isn’t the end of the world! That’s not to say don’t be mindful with everything you do but your employer is expecting mistakes. Afterall, this is new territory for you, how would you come in knowing everything? I have made many mistakes this past summer but have prided myself on not being a repeat offender. I try to take a close look at the mistake that I made and figure ways to not…