More than a religion, more than a consumer.

What do you think of when you hear Muslim?  …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light.  Another 45% believe Islam to be more of a violent religion than any other.   Meanwhile, Islam is the second most followed religion in the world; that’s 21% of the planet’s entire population – nearly 1.8 billion people!  Stereotypes and world events lead most people to associate all Muslims with Arab extremists of the Middle East, while in reality only 10% of Muslims are of Arab…

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Are you Lost? Today’s 20-somethings.

If you’re a 20-something today… chances are, you’re a Lost Boy (or Girl). Today’s young adults are increasingly delaying maturity by putting off the traditional adult rites of passage (think: completing school, leaving home, achieving financial independence, settling into a life-long career or starting a family) much later in life than previous generations. Members of this group live in a transitional period in which moving between jobs, relationships, and living arrangements occurs quite frequently. Their tendency to put off “adulthood” has caused this group to be discussed as the “Peter Pan Generation” and labeled such things as “kidults,” “adultescents,” “twixters,”…

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The Cougar Phenomena

The Cougar has become the latest buzz of pop culture phenomena. From shows like The Real Desperate Housewives, Sex in the City, and the recent, Cougar Town, to the constant tabloid reports of Cougars ‘on the prowl”, there is no doubt that the Cougar craze is sweeping the nation. Even E! Entertainment network did a countdown special, in 2008, called the “25 Hottest Hollywood Cougar Tales”. This trend has been perpetuated by the influence of many celebrity women and it has become a social phenomenon. Demi Moore, Madonna, Kim Cattrall, and Courtney Cox, are just a few of the many…

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Forget Disaster… Disruption means SUCCESS

In most instances, disruption spells disaster but in the case of international advertising agency TBWA, disruption meant innovation. Innovation that would challenge conventional thinking and set precedence in the advertising industry. Author and co-founder of TBWA, Jean- Marie Dru, discusses the concept of disruption in his book, How Disruption Brought Order. In it, he talks about the fairly unknown concept that allows companies to raise brand status and perception among their consumers while separating themselves from their competition. “Disruption is a catalyst for the imagination, a guide that opens up many paths, a method that allows us to turn perspectives inside out, a…

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A Rewarding Foursquare

I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one. Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction beyond checking in. I might actually start playing this if there are a decent amount of locations in Philly. I’m actually really hype on the Turf Geography Club game. Honestly the whole 8-bit style is cooler than hi-def as well. Check out their website, which is completely kick-ass, and download the app if you have an iPhone . Big ups…

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You win some, You lose some

Just like with anything else in life, some times you have a good day and some times you have a bad day.  There are ups and down to everything, including the ad biz.  Since I’ve been interning at Neiman Group, I’ve had the chance to witness great successes as well as some unfortunate losses when it comes to wining pitches.  I’ll start with the unfortunate.  As you may know, Neiman Group has done work with our very own Temple University in the past more specifically the Temple “T” inserted into different words campaign.  They responded to an RFP a few…

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The moral of the story is: Morale

One thing every aspiring advertising executive must learn to deal with is working long, very long, hours so it’s important to keep the team’s spirits up!  There is no such thing as a steady 9-5.  What I’ve learned from interning at Neiman Group is that every person depending on their work load starts and finishes work at a different time and that the agency often sees each other at work more than they see their loved ones.  It’s important to help out all members of the team in agency life, to ensure the best work is produced and that colleagues…

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Fox Wrap Up

As my time as an intern at Fox winds down, there has been a lot of exciting projects I have been working on. For the past year Fox was secretly working on a new re-branding campaign which has been very exciting to work on. Due to the fact that it was a secret we could not discuss it out of the office, but behind the scenes it was interesting to work on. I also witnessed my bosses interacting with their Advertising Agency who was working on the campaign, which was great experience. It gave me some great insight to everything…

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Flyers Playoff

I have an internship with the Philadelphia Flyers. These past couple of weeks have been crazy at the internship obviously because it is playoff time! At the internship I am a part of the in-game promotional team called the Fun Patrol- super fun I know. If you have ever been to a game we are the ones rocking the bright neon orange Fun Patrol T-shirts and jump suits- they call us the “Orange and Black Pack.” Since the playoffs started I can’t tell you the atmosphere of the arena. Our job is to interact with fans and crowd before and…

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The End Is Here

I have now reached the final week of my internship at The Nouveau Image. It has truly been a very rewarding experience. I was able to learn a lot during the course of the internship. I always enjoy being able to apply my skills outside of the classroom. As I have stated in previous posts this internship was more public relations based; whereas my academic foundation is in the field of advertising. Though both fields fascinate me I believe that I have stronger skills in advertising. Somewhere in the future I would not mind further exploring public relations. This internship…

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Keeping the Pulse on Advertising Via Tumblr

(typical Tumblr post) Not to brag or nothin, but I’ve been on Tumblr for about a year now. I won’t wow you with how many followers I have either (more than 39, less than 41). But besides being a great place to dump random thoughts and cool things you’ve found on the internet, Tumblr is  a great place to follow creative types within the industry. It gives you an inside look at their interests and inspirations. Here are some of the people I currently follow within the industry: Adteachings (literally, lessons in advertising) Jonathan Moore Wolff Olins Stepa Christopher Copywriter…

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NO FACEBOOK… ?!

On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking site because the Chinese government will not allow Facebook in China, with the fear that exposure to other walks of life will cause a rebellion among citizens. As a very-free American, this concept is bizarre to imagine! In addition to not permitting facebook, Google cannot exist in China because it will not limit it’s information to fit the requirements of…

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sp11stackarchitecture

Fresh Branding

A fresh new branding campaign has been launched for Stack Architects. The creators of this clean and concise design are The Consult. “They were looking for a fresh brand identity that would reflect its craft and, being a new organisation, they also required name generation. With a nod towards most people’s earliest experience of architecture – building blocks – The Consult developed the name ‘Stack’. A crafted typographical treatment was established alongside a stacked logotype and solid icon, forming a unique graphical look to the identity.” It also looks like the Black Flag logo. Enjoy  

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The Final Curtain

To quote Frank Sinatra, “the end is here and so I face the final curtain”. As the semester comes to a close, so is this chapter in my Finch Brands internship experience. I’ve been asked to stay on for the summer, but I will be taking on new responsibilities and leaving behind my old ones. I will be saying good bye to my weekly business development tasks and hello to client Facebook page management! I will also be saying hello to the 3 new interns who are joining us for the summer and I can’t wait! Two are Temple students! All-…

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And the waiting begins..

So I have finished my internship at LevLane Advertising. I had an amazing time learning and getting to know some of the people there. I woke up today, without an alarm, to the time that i would have gone in. I am so glad I got to have that experience and learn so many things that will help me in my future career. I am writing out my thank you cards to all the people I worked closely with, and I find that I have to hold back what I want to really say because I don’t have enough room.…

Read MoreAnd the waiting begins..