Hello! My name is Mark Longacre, and I’m currently interning with Cashman & Associates, the public relations firm in Northern Liberties.
Cashman & Associates is an incredibly fast paced public relations firm representing some of Philadelphia’s most well-known organizations. We represent Stephen Starr’s restaurants and Catering division Starr Events, The Shake Shack, 1706 Rittenhouse, and the Hotel Palomar, to name a few.
Because Cashman represents a number of high profile clients, I feel my internship has taught me how to work professionally in an office environment. We are constantly working inside and outside of the office, representing clients; therefore, the account executives and the interns must conduct themselves properly. When meeting with clients, I am representing the business, and my internship has taught me to always be mindful of that.
I wasn’t expecting a “getting coffee” style internship, but I also wasn’t expecting to have as much responsibility as Cashman offered. I have assisted my Account Executive with selecting clothing for fashion shoots, and pitched fashion shoots to local writers. In addition, I have helped draft press releases and press pitches.
Overall, I feel my internship has given me a clearer understanding of the nature of the public relations industry. It has shown me that the industry is constantly evolving, and it’s way more than a 9-5 job. The account executives at Cashman & Associates are incredibly hardworking, and challenge their interns without overwhelming them.