Kia: Korean or other Wie’s?

In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow that up with some print executions. I think the only rule is that we weren’t allowed to position on price– someone else can always undercut so it’s not a true position. Much of the challenge was finding out what Kia’s current position is. After all, it’s a Korean brand with a number of line extensions. When brainstorming, I thought selling…

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AdFreak: “66 Great Movie Taglines From The Past 30 Years”

The Truman Show: “On Air. Unaware.“ Movie taglines are a great writing exercise. They’ve gotta be intriguing, short, and most importantly: sum up the tone of the movie. AdFreak recently compiled their favorite taglines over the past 30 years. Some of them are great (pictured above) and some not so great (Volcano: “The Coast is Toast”). Click HERE to visit the article. What are some of your favorites? Any missed opportunities?

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Thursday, March 17: Philly Young Professionals Networking Happy Hour

Philly Ad Club Young Professionals Group Third Thursdays Happy Hour Join us at a new location each month to meet, network and socialize with Philadelphia Young Professionals. Date:  Thursday, March 17, 2011 Time:  6:00 – 8:00 pm Location: Triumph Brewery 117 Chestnut Street www.triumphbrewing.com/philadelphia Cost:  FREE – Please RSVP  

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99 Problems But A Brand Ain’t 1 *Lecture*

160 over 90 is a branding agency. Some of their clients include American Eagle Outfitters, And 1, Nike, Philadelphia History Museum and the City of Boston. 160 over 90 will present some of their print ads and talk about how the agency goes about making them. 99 Problems but a Brand Ain’t 1 Lecture Wednesday, March 9th 2011 7:00 pm @The Kanbar Performance Space in Philadelphia University 4201 Henry Ave, Philadelphia, PA Check out more of 160 over 90’s work here  

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Spring Break Reading Recommendation

Perhaps you didn’t get around to booking that trip to Florida.  Maybe you just didn’t feel like visiting your family. Your friends have vanished and you’re left with the dull chore of filling in an empty space allocated to you. Well, if you’re inclined to repose with a book over break, I have a recommendation for you: Creativity is not only expected from you as an advertising major–it’s a necessity. While it may not be a prerequisite for selecting advertising as a major, it is essential that by the time you graduate it’s intrinsically interwoven into your DNA. The question is: Can creativity be…

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sp11wherechildrensleep

Where Children Sleep Photo Project

James Mollison has developed an interesting project that really touches base with hearts across the world. James Mollison was born in Kenya in 1973 and grew up in England. After studying Art and Design at Oxford Brookes University, and later film and photography at Newport School of Art and Design, he moved to Italy to work at Benetton’s creative lab, Fabrica. His work has been widely published throughout the world including by Colors, The New York Times Magazine, the Guardian magazine, The Paris Review, The New Yorker and Le Monde.  

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Fonts for Copywriters

Hello all! One of my favorite ways to get started writing, is to pick out an interesting font. Most of the time, ads won’t use standard fonts like Times New Roman or Comic Sans. You know what- let’s just go ahead and delete Comic Sans from your computer right now. Just to be safe. Did it? Cool. There are TONS of great font databases online that are free. Downloading is easy and relatively straightforward. An interesting font can really drive home your message and overall tone. Click here for 30 Great Design fonts as well as 50 Professional Fonts. Enjoy!

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Behind the Scenes: Latest “Old Spice Man” Commercial

  Personally, I kind of hope this is the last Old Spice commercial in this style. Don’t get me wrong- the first appearance of the Old Spice Man was truly hilarious. I’ve quoted “I’m on a horse” mid-conversation many times. But remember how irritating those Mac vs PC commercials got? I still loathe Justin Long. There’s no use in beating a dead horse, people. Regardless, the production that goes into a commercial like this is pretty amazing. Reminds me of Inception.

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Interning at The Gabriel Institute

I’ve been interning at the Gabriel Institute and I can say that I have really learned a lot. The Gabriel Institute is a B-to-B company, although they are moving towards working with consumers, and I’m sure it is a little different from companies that work directly with consumers. TGI is a company focused on team building. They work with business to restructure or reorganize their teams to improver their productivity and efficiency. TGI is also small company, only four full time employees at the headquarters. So interning at a relatively small B-to-B company is an interesting experience. Since the company…

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A “Chevy Nova” Situation

One of the first lessons I can remember learning in Professor Olson’s Intro to Advertising class is that when developing an ad campaign, one must always take into consideration who the audience is. The famous example that paired with this lesson was the “Chevy Nova” campaign which didn’t quite translate positively in Spanish – “Chevy Nova” = “Chevy doesn’t go.” Interestingly enough, a similar scenario surfaced while working at my internship this week. One of our biggest clients at MOD Worldwide is the fabulous Boyd’s Department Store, located right at 1818 Chestnut Street, which is famous for its regal blue…

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THE Charlie Sheen… On Twitter.

Yes, that’s right. Now you can follow Charlie Sheen and all that he has to say to out loud on Twitter. At 9 am yesterday morning, Sheen decided that he wanted to start a Twitter account to share his side of the story to his fans. By 12 yesterday, he had his Twitter account approved (somebody else already had @CharlieSheen, so he had to get it approved by Twitter before he could take it.) It has been 24 hours, and Charlie Sheen officially has over 900,000 followers! This number is an immense testament to social media, and just how quickly…

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Parkinson Council Internship

Parkinson Disease ABOUT US INFO : “The Parkinson Council, an affiliated chapter of the National Parkinson Foundation serving the greater Delaware Parkinson DiseaseValley, raises funds to provide financial grants to entities that are dedicated to: Promoting research into the causes and cure for Parkinson’s Disease Educating patients, caregivers, health professionals and the general public about Parkinson’s Disease Improving the quality of life for patients and their families I have just started my advertising internship within the Parkinson Council Non Profit Organzition. I have really enjoyed the last three weeks of my internship and suggest many try new organizations outside of ad agencies…

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The sofa, carpet, window treatment internship!

I am excited to announce that I FINALLY found an internship, after a very long search! Sheffield Furniture and Interiors has agreed to take me on as their intern Copywriter in their creative department. I am pretty excited about the opportunity to do real copy work and have things published. I am also quite nervous! What if I run out of creative ideas? How do people keep creative ideas coming about one singular topic over and over and over? I am going to have to start looking for inspiration in the home decor/furniture department! Beyond my own personal fears of…

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