Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning at a newspaper and a digital ad agency, as well as other trends. In my opinion the most difficult problems traditional media faces are the continuous fragmentation of the media and outdated metrics for measuring advertising impressions. Historically traditional media has benefited immensely from being able to gather millions of viewers on television or reading a newspaper. With more and…

Offering consumers value for their time is an essential aspect of good advertising. One thing I learned while interning at City Paper is that products with high demand receive the best response from advertising. If you are selling something people don’t normally care about, be prepared to up the ante of your offer. Today’s consumers are more sophisticated than ever; without adding value to your offer your advertisement it will be overlooked. Here are some examples of ads that blew away both advertiser and consumer expectations: Gap & Groupon: $50 voucher for $25 Guinness’ Passport to Greatness: mobile application…

My time here at LevLane has been quite the experience. I’ve learned so much from so many different industries: Banking, Recycling, Law, Senior Living Communities, etc. I’ve done comparative analyses, I’ve attended status meetings for different clients, I’ve even got the pleasure of going on the South Philly Murals Tour to look at the beauty of graffiti rather than the tagging aspect. My time here has only been a short semester, but the knowledge I’m taking away from here is invaluable. Whether I stay on as an intern here for the next semester with the potential of being hired upon graduation, or…

Today was the last day of my internship at cities2night. Nothing out of the ordinary happened, it was just an average day in the office. Today was actually supposed to be the day where I present my final project to my manager but that didn’t happen which is kind of disappointing. The timeline of the project was not planned out properly and there was no time to fit the project in to the already busy schedules of everyone at cities2night. I was looking forward to the project though because I actually took the time to come up with some great ideas. Even though the last…

Both my advertising classes and internship have taught me a lot about the business.  But the truth is, you have to do more than just the basics.  As many people in college soon come to realize for a fact, it’s hard to get a job at a place you really want to work at. Hard, but not necessarily impossible.  Many people will doubt their talents, creativity, or ambition many times when their majors are such competitive ones.  Majoring in something that in tangled in creativity is also very challenging. You may feel stumped at times, not having any “good ideas”,…

What can I say – school is over. Other than that there isn’t much else. It was a fun ride but all good things come to an end. Now i’m ready to start something great. My time at LevLane has validated everything I believed before my internship. The work is what I expected: challenging, intensive, hands-on and addicting. Who else gets to write spoken work poems in the same day as an invitation for an elite investment firm (minimum investment $10mil)? Better yet how lucky am I that I look forward to waking up every morning? When I do, I…

I did not run across many problems throughout the course of my internship.  Yes, there were some minor set backs, but not anything that I would really consider a negative experience.  However, there is one exception.  In once case I had an issue with communication, and I can only assume the reason is because I am an intern. I was working with a real estate agent aiding in his advertising needs, and had some ideas for new forms of advertising his business.  One idea I brought to the table was posting an advertisement for his services on a real estate…

Real Estate advertising can almost be an entity all to itself.  It seems that once a realtor finds a system that works for them, there is not much change.  Yes, as new mediums become prevalent, such as online vs. print, the location of advertising shifts, but in terms of format there is not change.  There is a standard used to advertise a property.  Anyone who has ever looked at the real estate section of the newspaper can tell you this.  All the ads look the same, a picture of a property followed by a brief description including details such as…

I could have ended up in an entry-level job that I absolutely despised! While I thoroughly enjoyed the time I spent interning at ReminderMedia this Fall, and gained a lot of valueable skills and experience, I must say that the number one thing I learned there is that a job in Sales is NOT for me! I am in the Account Management track, and I have dabbled with the idea of perhaps going into a sales related position potentially in the future and so that is why I took this more marketing-focused internship in the first place. While of course my dream is to find…

The fall semester is coming to a close. My student career at Temple is nearing its end. But it looks like my time at MOD has only just begun.  By the grace of the employment gods I have been offered a full time position at MOD Worldwide.  I could not have asked for a more rewarding opportunity. My internship with MOD has taught me and exposed me to so much of the advertising industry already. In the past few months I’ve been given the chance to help brand a company.  I took part in brainstorming names and logos for the…

As my internship is coming to an end with about 6 days left I have begun to assess some of the major things I have learned, skills I have refined and what I have truly got out of interning with W Magazine. What I have learned is that fashion is not always glamorous. A lot of effort goes in to making things look effortless. Long hours, extreme organization and disciplined focus are just some of the qualities I have learned make up a successful career in fashion. To develop the skills to endure long hours, become extremely organized and obtain…