Interning at philly2night this semester has been such a great experience. Before completing my semester  in the office I was asked to fill an internship evaluation. Here was what I had to say: My favorite aspect of interning was having hands on experience with planning and facilitating events. I thought this was the most helpful because it engaged me and showed me how to organize certain events and measure its success. It also gave me a chance to work on something different everyday which minimized boredom. I also enjoyed working on the research projects because the topics were interesting and…

Do some research about the company you’re interning with and then do some more. When I started applying for internships I was just sending out my resume like crazy. I would go to the company’s website and poke around for a bit and as long as they seemed interesting and legit I was sold. I’m an advertising major in the art direction track but I do a whole lot of graphic design work so when I saw that Skai Blue Media was looking for a graphic design intern I hopped on it. Don’t get me wrong, I have no problem…

PHL17 has been a very fun and rewarding experience. After only a week of interning, I found my own artwork on the side of a Septa bus! A few weeks later, I worked a meet and greet with Charlie Manuel for the clients of the station, got pictures with the cherished Phillies’ trophies, and did a Better Philly segment. PHL is a small station and during my sales internship with them in the summer, and my creative internship with them this semester, I feel like I became part of the team. For Halloween we had an awesome party where we…

When students hear the word internship, they assume that it will involve a lot of doing the work that no one else wants to be any part of. Running errands, getting coffee and drinks and being the one to run out and fetch lunch for everyone. This is what every intern fears but this is not the way they treat interns at Stream Companies. From the first day that I entered the doors I was given a logo assignment to do for a new client called “freeonehand.” After that I was always given assignments that were in some way involved…

Here’s a question that was thrown around at Maiden Media (originating from their PR guy): Is social networking taking away from the value of traditional, face-to-face networking. Or, to present the question in a different manner, is internet networking making people interact less in-person with people?  Social networking is usually more convenient and less time-consuming, but do you get the same effect as you would while interacting with a person in front of you? Have you ever had a conversation with someone online and felt that it wasn’t as valuable as it would be in person? For example, you were…

While interning at W Magazine I have strengthened pre-existing workplace skills, developed a thorough understanding of the editorial process and learned about the overall functioning of a magazine. I have also learned that while the magazine industry is a profitable and long-lived one, there absolutely is a need for a strong on-line component. In order to connect with the younger generations to continue to gain readership an updated daily blog or website is crucial. A blog or website does have the power to replace a magazine nor does it negate its presence on newsstands. An online component simply fills in…

I’ve learned a lot during my internship with the English Department. The biggest learning experience was discovering everything that goes into producing a complete project. Not only does the project need to be completed it still has to be produced and distributed. And then you need to measure how the success of the project. After that, you have to evaluate it and learn how you can improve for the next time. I also posted earlier in the semester about introducing social media to the Department. And I mentioned looking at Facebook Insights to get a better understanding of our users.…

This week will mark my final week at my internship as an account manager for Maiden Media. This was my first internship experience and I can say that it will be one I will value for a long time and never forget. For those of you who haven’t read my previous posts or are unfamiliar with Maiden Media, they are a start up interactive ad agency who just celebrated their 1 year anniversary this past October. I am very grateful to have had the opportunity to be part of Maiden for the semester. And when I say a part of,…

I have been diagnosed with procrastination, and it is not a case of the mild variety. I’ve been procrastinating since the third grade. It has only gotten worse over time with longer deadlines for assignments in college. I knew it was something I needed to work on, however, I procrastinated on that as well. That was until this semester. With a full course load, interning at MOD nearly 20 hours in two days a week, as well as working at home most weekends, I did not have much free time this semester. MOD was actually pretty busy during the time…

Layouts. Design. Layouts. Design. Layouts. Print. TV. Layouts. Design. These were the only things I knew I loved about advertising. However, other than a few layouts, I didn’t do much of any of that in my internship. I got to experience projects I would not have encountered at school. I did some e-blasts to send to mailing lists of the clients’. Those weren’t half bad, almost like print. Other days I got to cut images from their backgrounds. Not my idea of fun, but it has to be done. I resized images for the web, found images on the web,…

I have imagined my future agency working self, as I would imagine most advertising students have, and to be quite honest, I’ve always imagined myself at an agency on the larger side. This might be because I prefer to dream big, but I will admit I was very excited to see what it was like to intern at a smaller agency. MOD isn’t just smaller; it is tiny. Between two bosses/account managers, a copywriter who comes in once a week, an art director, a graphic designer, a web master, and several interns, the agency itself is pretty small. However, that…

This a post about where I (as an intern) fit in at Skai Blue Media, a fairly small PR agency. There aren’t separate departments there; when there is a new client the owner assigns an account manager. However, she believes in teamwork so everyone works on each client; the account manager is just the only person to organize all of the data and conduct the media/client relations with that particular project client. Sometimes the decision for the account manager is based on personality rather than experience, or sometimes both. The owner oversees and approves everything that is sent out. She…

My intern work at a small public relations agency is not at all like doing work in an academic environment. In a way, it actually reminds me of working for myself. The main difference is that instead of my clients giving me a deadline, my boss does; well that and the fact that I don’t get paid for working there. I carry out my work in the same manner as when I’m doing freelance work. I’m not bothered by the pressure of the quick deadlines that the agency has from time to time since I always work myself fairly hard…

Interning at a television station sure has its perks! I was asked by the Production/Promotion Manager if I was willing to be on TV because they needed someone to demo a product for the Better Philly segment. So I figured why not? Well, I wasn’t prepared to get my teeth whitened on television but I decided to be a good sport and go for it. Thankfully, I was dressed in dark colors which was a plus for the camera, and I didn’t have to speak… just SMILE! They sat me down in the dentist looking chair, (which was very comfy…

Ever since high school, I have been a huge fan of the way Anthropologie markets and deisgns their products. When I found out I was chosen to be one of the visual design interns at Anthropologie in Center City, I was extremely excited. Since I am on the Art Direction track, this was right up my alley. Anthropologie doesn’t necessarily advertise with any kind of print/ out of home mediums. The way they “advertise” is based purely on their creativity. Every piece of decoration you see in the store was created by hand. Whether it be signage, a sculpture of…