I am finishing up my last week at Philly2Night, and it’s bittersweet.  I had a great experience there and I’m satisfied with how I got to spend my time working for the company.  Looking back, it’s crazy to see how many doors this one internship has opened for me.  I…

I am a few weeks into my internship at Philly2night, working as a social media intern.  If anyone isn’t already familiar, Philly2night is a nightlife/food/drink/happy hour/local event resource.  So far I have been learning how to perfect my social media skills.  The biggest struggle I have had so far is…

One of the many things I have learned during my internship at Aon Affinity is that there has been a fundamental shift in marketing. What works now is something that I didn’t read about in any textbooks or discuss in any classes. This fundamental shift is called customer engagement. Mass-marketing campaigns…

I have completed four weeks worth of work for Miles High Productions, now working on over eight different entertainment campaigns, including Toby Keith’s new alcohol campaign “WildShots”,  an up and coming female electronica artist “Natalie Walker”, and a Chicago rock festival “MOB Fest”. Having the ability to work with various forms…

My internship at WMCN, an independent television station outside of Atlantic City, NJ, has given me a great opportunity to observe and be a part of the television industry. Though most of my days consist of close captioning local infomercials or shadowing the editing process, about two weeks into my…

The summer is flying by and I am already five weeks into my NBC internship. The initial few weeks was all a learning process, mainly a way for me to figure out my own style of marketing. I was given assignments throughout the first half of this internship to put together…

I recently read today that 1 in 10 pets have some type of social networking profile.  On Facebook, 14% of dog owners have made a profile for their pet.  So here at Philly2Night, I wonder how many dogs I have invited to open bars around Philadelphia.  Not to be disconcerted,…

With over a month done of my sales internship at Talk Radio 1210 WPHT, I am happy to say that I am finally doing real work and enjoying it.  From my experience so far, I have found that sales is one of the most hectic professions in the business world. …

Since I was a child, I have developed a fear of talking to strangers on the phone.  I really couldn’t explain why. I became uncomfortable, restless, and nervous.  My voice starts shaking and palms begin sweating.  Weird, I know. You’re probably thinking I was crazy for caring who is on…

The fast paced day-to-day at an ad agency leaves no time to use complete sentences.  Thats why the industry has coined a slew of acronyms to streamline communication.  This is a cheat sheet I’ve complied in my time at SAY Media- you’re welcome. GSC: Global Sales Call – This is…

Hey! My name is Adam Libon and as before stated I work with Red Bull Records advertising, promoting and marketing their four bands. So far this experience has taught me a few things. First off, there are a lot of things one can do to advertise bands. You can pretty…