The Experiences of Temple Advertising Students
Media in the Home Building Industry
The “Suite Life” at MNP
A New Career Path- #ExpressU
Hello everyone! I’m Cameron Kira Thomas, a senior Advertising major in the Art Direction track, and I’m a student brand ambassador for Express. Express is an American fashion retailer with over 600 national stores focusing on high-quality professional and casual apparel. The ambassador program titled #ExpressU gives students the opportunity to host on-campus events, create social media content promoting the brand, and give promotional presentations to fashion related organizations on campus. During my time in this program, I have gained a significant amount of clarity and connections that have helped me determine my path post-grad. What I’ve gained from this…
New Things, New Opportunities
The Dream Internship: Group Two Advertising
My name is Ashley Simpkins and this past semester I was lucky enough to intern with Group Two Advertising as their Account Services intern. Group Two is a full-service advertising agency that specializes in marketing for home builders. To say that my time with Group Two was amazing would be the understatement of the century. Not only was I able to gain valuable experience from the four account executives at the agency who acted as mentors to me, but I was also able to work within the other departments. This was something that I am very appreciative of because I…
Marketing Outside of an Advertising Agency
Independent Intern
Hello! My name is Camilla Reimer and I am a senior majoring Advertising with a concentration in Art Direction. This fall I interned at New York Life Insurance as a social media intern. While there, I worked on various social media posts for Linkedin and Facebook accounts in order to grab the attention of potential new clients. My experience with New York Life Insurance was great. My favorite part was that I was able to learn something new every day. In addition to social media posts, I was able to gain experience doing email marketing. I was able to…
How A Marketing Agency Really Works
LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired their internships through networking. As the only intern at the organization, I was given tasks in various departments: project management, writing, design, accounting, sales, and media/data analytics. My role in the organization changed from day to day,…
Stepping out of comfort zone is not that scary
My name is Hyeonjoo Min, a junior, majoring in Advertising with a concentration in Account Management. This past semester, I had an opportunity to intern as a market research assistant for Won International, a small e-commerce startup company. Although a small company, my time at Won International provided a learning experience from how to use primary and secondary research to the importance of providing great customer service. My experience at Won International was truly amazing. This small-team environment, allowed for me to not only explore the different tasks of advertising and marketing while quickly integrating into the team. Being…
The Franklin Institute- A Learning Experience
My time at The Franklin Institute allowed me to bolster my copy writing craft and learn new skills in email marketing and Excel. My boss Ben Harmer assigned me projects that allowed me to put measurable metrics on my resume. These projects included creating a Google My Business social media post for the special exhibit, Vikings: Beyond the Legend, which is being viewed by over 3 million prospects per month. Composing 5 email blasts, each were sent to over 180,000 Franklin Institute subscribers. Writing social media ad copy viewed by the Franklin Institute’s 600,000+ Facebook and Twitter followers. My personal…
Change Your Internship Trajectory
Life feels so surreal at the moment. Taylor Grissom, the senior Advertising major in the Copywriting concentration just completed her third, (and possibly final) internship. Every internship I’ve obtained has been in the entertainment marketing field, and this semester I had the pleasure of being the Publicity & Promotions Intern at Allied Global Marketing. I want to share 2 major tips I’ve learned along the way because they could quite possibly change your entire internship experience. Learn the difference between agency & in-house: I’m sure if you’re interested in a career in advertising or marketing you’ve heard people talk about agency…
Klein Degree, STHM Experience
There are plenty of titles that I could use to introduce myself–Hannah Eadie, Temple University senior. Hannah Eadie, advertising major. Hannah Eadie, copywriter in training. But today I’m just going to explore my title as Hannah Eadie, marketing and communications intern at Temple University’s School of Sport, Tourism and Hospitality Management (STHM). If this internship taught me anything, it’s that I am so thankful for acronyms. Jokes aside, I really wasn’t sure what to expect once I accepted the position. I had heard about the opening through a friend who had interned there before, and once I saw the position open…
It’s okay, you’ve got this
Marketing Analytics: Not So Boring After All
Hey! I’m Joe and I’m the current Marketing Intern at Elite SEM. Elite SEM is a full service digital marketing agency providing services in Paid Search, Paid Social, CRM & Email, Shopping & Feed, Amazon & Marketplaces, Performance Display, SEO, Affiliate Marketing, Creative Services, CRO, and Analytics & Marketing Science. My experience at Elite SEM has been nothing short of life-changing in just the short time I have been there. Due to the amount of trust, responsibility, freedom, and confidence I am given I have become a stronger player in the industry every day. As the marketing intern for Elite…