March 2013

P&G Takes a Swing at an MLB Campaign

As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their…

The Start of Something New for Pepsi

Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning…

Nasty Gal; The Cinderella of Tech and Social Media

Philly based clothing and retail powerhouse, Urban Outfitters, is being rumored to acquire web retail company, Nasty Gal. Although this is exciting for all you fashionistas out there for obvious, material reasons, what I find to be far more interesting, and inspiring, is…

The Value of Mobile

As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire…

Absolut Support

Facebook, Twitter, Instagram, and many other media outlets this week are showing strong numbers of supporters in marriage equality this week as the Supreme Court is making a decision on the topic this week. Many supporters have been posting pictures,…

Watch Out Santa, Nielsen Is Now Watching Everything

Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this…

Bloomberg Online Advertising Visits Temple!

The Professional Sales Organization presents: “Building Relationships” with Liz Miller from Bloomberg. Don’t miss out on this opportunity to hear Liz Miller from Bloomberg Online speak about the power of networking. Bloomberg Online covers the business world with more than…

FREE DESK HERE!

If you have heard the phrase “FREE DESK HERE” being talked about on Twitter or Facebook and had no idea what they are talking about, here’s the scoop. London based company, Open Studio has begun a new project called Free…

Comm Arts; A Must Have Subscription

One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to…

Doing Good in Philly

Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that.  With a large experience base, Skai Blue Media represents…

‘Mad Men’ Returns April 7th

Wise words from Don Draper. On April 7th, AMC will begin the highly anticipated Season 6 of it’s hit series, Mad Men, with a two-hour premiere packed with all of our favorite Ad Men from seasons past. To the dismay…

George Lois visits the MET every Sunday

You can read the article here:  I’m an avid reader of the GOOD blog, whose tagline is: What’s good to learn and do today. I would love to share all their posts with you but you can check it out…

UNICEF’s “Tap Project” Goes Social

For Marc’s World Water Month, UNICEF and Droga5 launched a social campaign to strengthen their existent “Tap Project”. This campaign is designed to “turn the world’s largest social network, Facebook, into the world’s largest water network”. Taking a social…

University Guest Speaker: Andrew F. Smith

    Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as…

Big East Career Fair 3/15

    This school year, Temple University joined the Big East Conference. One of the perks of being part of the conference is the Big East Career Fair. Since we are a part of it this year, that means you…

Searching for a Summer Internship?

Summer is slowly approaching, which means summer internships are quickly becoming filled. If you are interested in an internship over the Summer then you should check out the SMC Internship Fair. All are welcome to the fair, which will be…

Bigger News Feed, Bigger Ads.

Today Facebook announced its newest plan to redesign its news feed feature. CEO Mark Zuckerberg’s idea is to create a news feed that acts as a personalized newspaper. The idea is that users will be able to persue streams consisting…

Learning the Value of Diverse Skills

I began my internship at PA CareerLink in December 2012. I went in once a week for orientation and getting used to the workplace before I officially began in January. Before acquiring the position, I went in for an interview…

The Dark Side of Unpaid Internships

Time and time again I have heard horror stories about interns being overworked and underpaid at their internships. In fields like advertising and marketing, participating in unpaid internships is virtually a necessity, both to get experience, and to get your…

New Livestrong Logo Unveiled

The Livestrong Foundation has recently released their new logo in an attempt to emerge from Lance’s previous doping scandal in order to focus on the true meaning of the foundation. The foundation has legally changed the name from Livestrong to…

Advertising the Greater Good

  Advertising is a great source for inspiration when we think about expanding our own skills and creativity. Some of the most inspirational advertisements come from social cause and non-profit campaigns. There’s a site, Osocio, that I frequent to quite…

AT&T Shuts Down T-Mobile in New Ad

  This is competitive advertising in its most straightforward state. AT&T put out these ads last week in newspapers blatantly attacking T-Mobile for their dropped calls and slower speeds. This was a bold move for AT&T to use such an…

Philly Addy Awards

  The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to…

The Value of Mentors

A common word of advice from guest speakers that I have met through classes, Temple Ad Club, and Philly Ad Club, is that you should find a mentor to guide your throughout your career. It’s important to find someone who…