The beginning of my internship.

Starting at the end of May, I’ve gotten an internship at Defined Clarity. In the beginning of my internship at Defined Clarity, I was working as a researcher. I loved the atmosphere of the business, and everyone I was working with was very friendly. My job was to search for teachers’ emails and information so our head department leaders could contact them and inform them about the product we were trying to sell, which is Lessonsmith. Lessonsmith and Defined Clarity are two companies combined in one, but Defined Clarity dealt more with sales and marketing, while Lessonsmith was the specific…

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Unforgettable

Unforgettable is Red Tettmer’s mantra but it is also what my experience there has been. Yeah, yeah you can call it corny but it’s true. I never would have thought when I visited Red Tettemer on an agency crawl that I would be interning for them in only a few months. I was given an amazing opportunity that isn’t given to many sophomores let alone sophomores with my minimal skill level. It is really crazy how much I have learned since starting my first day. When I stepped out of those elevators on the 24th floor on my first day,…

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Learning to Wrangle

This semester I had a creative internship at Red Tettemer + Partners. It came as a total shock because I won the internship at a Philly Ad club event. Definitely go to some if you get the chance! I was beyond thrilled because I had visited the agency in the fall on an agency crawl and I immediately wanted to work for them. Their atmosphere and their culture is so fun and unique and the work they do is really impressive. Just this past year they did their first Super Bowl ad for Century 21. Saddling Up Because I was younger than…

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The Other Side of Advertising

For my internship, I am working for three local radio stations (99.9 The Hawk, 107.1 The Bone, & ESPN Lehigh Valley). I do not have one specific position; rather, I go where I am needed in order to experience everything that is involved with working in radio. Primarily, I work in the sales and the promotions departments. While working with sales, I am able to see how advertisements are handled once they are created and sent to a media outlet (in this case, radio). While I am studying the creative track of advertising, I find it extremely helpful to see…

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Introductory Internship Post

Hello, I’m Tom McCann, and I am currently an intern for the clothing company John Varvatos. It is a high fashion company that tries to inject a rock and roll feel into all its looks. This is perhaps what attracted me most to the company. As an advertising major, I tend to analyze and critique most ads I see. John Varvatos campaigns always take famous rockers and dress them in beautiful clothing, then take pictures in exotic locales. The end result is quite alluring, and gets the purpose of the brand across quite well. Unfortunately, the offices of John Varvatos…

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Intense last week!

For my internship at Ogilvy CommonHealth Worldwide, the interns are put into groups to put together a project. Our project this year was to bring awareness of a pro bono client to the employees of Ogilvy CommonHealth. The client we had was a charity. My group held a gallery event where employees could come down and view our pieces (advertisements) to learn about direct relief and what they do to help make the world a better place. We also had a slide show of images playing along with a small animation to help demonstrate through pictures how they help! After…

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Learning to invest and build for the future!

Good afternoon everyone, this is Rob, Marketing Intern at Vertex, Inc.   Over the course of this internship there are many things I have learned about myself, the business/corporate world, as well as grasping in depth marketing concepts.   However, none of these things to me outweigh what I have learned about setting myself up properly for my future life ahead of me.  The biggest contributing factor to this is familiarizing myself with the power of investing at a young age and building a money making portfolio before I ever hit the working world.   The person that introduced this lesson to me…

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Final Internship Thoughts

This is my final week interning at Skai Blue Media. Over the last couple of months I have found myself growing as a graphic designer and as a person. There have been many challenges following this internships, deadlines, edits, etc. It has taught me a lot about being in a busy business setting where things need to be done and close to perfect in a snap. That is something that you need to be thrown into in order to learn. Sure we have deadlines at school but they are not as harsh as in the business industry. Sometimes things will…

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Sports and Creativity Do Mix!

I recently received the opportunity to intern at Xfinity Live!, a new and upcoming sports entertainment venue. Inside, there are 5 different restaurants, a shop, ice cream, and even a few bars! Inside, an enormous television overlooks the venue, with many other TV’s that surround it. Xfinity Live! has an incredible atmosphere, and I work in the center of it all, a DJ booth. Even though I do not DJ, my station consists of a mac with two monitors. I usually work in the mornings, and my daily duties consist of lowering the lights (to make it more club-esque), making sure all…

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Christmas in July

Hello again, as promised I will give you a little insight into what being an Art Director entails (or at least what I have been able to assist Rusty the Art Director with). My boss, Dawn, gave the opportunity to work with the creative team during a photo shoot for Stoneberry. They are  a catalogue-based company that sells and/or rents everything from home goods to jewelry. The shoot I was involved with was one for bedding and drapes that they will be offering for the holiday season. Rusty’s job (and mine) is to make sure that the composition in the shot…

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Behind The Scenes Of The Radio World

I have recently started an internship with Wired 96.5. I work under the on-air DJ Casey. I assist and help organize on-air activities, contribute to social media communications, keep up with general office duties as required, and even attend and operate special events. My favorite part so far was working at Wired Fest. It was very interesting seeing from an outside perspective how those watching the show act, rather than being one of them. It gave me a lot of laughs. While I am at the station, I remain in the studio as Casey runs her on-air show. Being behind…

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Best Practices at Practice

Hello all, my name is Jose Martinez and I am currently interning at Lorel Marketing Group in King of Prussia. I came in as a production and pre-production intern working directly with Dawn Flook, the Production Director there and her production team. While working with Dawn and the production team I had the opportunity to apply my eye for detail and knowledge of the Adobe design suite and more specifically, InDesign. Luckily, during the spring semester I took an Intermediate Design class taught by Kathy Mueller and in this class, I got the chance to get a basic understanding of the…

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Writing What You Don’t Know

I’m a geek. I like comic books, being a movie critic, playing video games, and reading about the recent misadventures of Lindsay Lohan. Ask me to write about any of that stuff and I’ve got you covered. Even though I played sports until college, I was never really invested in major sports teams. So when my boss asked me to write blogs about Hunter Pence from the Philadelphia Phillies and his “Let’s Go Eat!” campaign, needless to say I wasn’t very excited. I don’t follow the Phillies, and didn’t know where to start. I feel like this could be a…

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Out-Of-The-Box Advertising

This summer I have been working as the graphic design intern for EgoPo Classical Theater, a non-profit theater company that’s dedicated to community involvement, support of the arts, and revitalizing classical theater. It has been so much fun–I have learned a great deal about myself, the non-profit business model, and have even been able to get a clearer picture of my own future career goals. If you’re like me and have a penchant for the unusual, my best advice for those looking for internships in advertising is not to pigeonhole yourself too soon. As an ad major, there is a…

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Branding for a Cause

At my internship with EgoPo Classical Theater this summer, I have had an eye-opening experience with the business model of non-profits, especially in terms of their advertising. Most of the time as advertisers we will be working with for-profit businesses–unless you are like me and really enjoy community involvement and socially-oriented projects. Non-profits are like for-profit businesses, except with respect to their end-game goals. Where regular businesses work towards a revenue stream with no discernible end in sight, non-profits are essentially just working to break even at the end of the fiscal year. And if you have ever spent any time…

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