Having  interned at two entirely different fitness facilities within the Philadelphia region, I have acquired  considerable knowledge about what is  necessary to  run a successful, profitable business. Currently, interning for Trap Door Athletics has been a unique and educational experience as I have worked  diligently to help this 1-year old company increase public awareness while steadying its feet. Hired as an advertising intern, I was thrilled when informed I would be needed to assist in event planning, thus allowing me to dip my toes into something new.

During the first few weeks, I maintained focus on controlling social media updates with the goal of attracting new followers, as well as blasting frequent reminders to current followers. With a demographic primarily consisting of CrossFit athletes, I had a tremendous opportunity to observe “health and fitness” from a different point of view. One of the first and most important things I learned in the process was that everyones idea of “healthy” is different. Ten weeks ago, I would have fought to the death to convince someone that peanut butter is one of the healthiest post-workout snacks. Now I am aware of the healthier alternatives that appeal to this client base.

I’ve also learned that attention to minor details is  critical as it has the potential to break a company in certain cases. Unfortunately, I learned this through experience when I posted a status including a major brand name, with which we are unable to  directly affiliate. Immediately, I was told to remove the status in addition to receiving an explanation as to why this inattention to detail may have brought major issues for the company, such as a law suit. Thankfully, it was caught early enough, but I am glad it happened because I consider this to be the most important lesson I have learned thus far.

Although I had planned on interning within a different industry this summer, I am  appreciative and satisfied as I approach my final weeks. This internship has provided me with the opportunity to reflect on my prior internship with an established fitness facility by placing me in a totally different type of environment, a new business venture. I learned what to expect working for a start up company, the struggles one might encounter, and how to surpass them and be successful. I would absolutely continue to work for this company (if offered) if I was not heading back to school in a few weeks, as my co-workers and environment are nothing but wonderful.

The staff of Trap Door Athletics and a few of our athletes during a flashWOD in Rittenhouse Square

The staff of Trap Door Athletics and a few of our athletes during a flashWOD in Rittenhouse Square

Our most recent flashWOD in Love Park. Our dedicated athletes pushed themselves through the rainy weather

Our most recent flashWOD in Love Park. Our dedicated athletes pushed themselves through the rainy weather