The Experiences of Temple Advertising Students
female-buying-power 1. Most women are in control of finances and budgets 2. Women make majority of purchasing decisions 3. All targets can be reached through women 80% of all purchasing decisions are made by women (Buisness Week). In the household women are in control of where the money is spent…
What do you think of when you hear Muslim? …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light. Another 45% believe Islam to be more of a violent religion than any other. Meanwhile,…
If you’re a 20-something today… chances are, you’re a Lost Boy (or Girl). Today’s young adults are increasingly delaying maturity by putting off the traditional adult rites of passage (think: completing school, leaving home, achieving financial independence, settling into a life-long career or starting a family) much later in life…
The Cougar has become the latest buzz of pop culture phenomena. From shows like The Real Desperate Housewives, Sex in the City, and the recent, Cougar Town, to the constant tabloid reports of Cougars ‘on the prowl”, there is no doubt that the Cougar craze is sweeping the nation. Even…
In most instances, disruption spells disaster but in the case of international advertising agency TBWA, disruption meant innovation. Innovation that would challenge conventional thinking and set precedence in the advertising industry. Author and co-founder of TBWA, Jean- Marie Dru, discusses the concept of disruption in his book, How Disruption Brought Order.…
I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one. Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction beyond checking in. I might actually start playing this if…
Just like with anything else in life, some times you have a good day and some times you have a bad day. There are ups and down to everything, including the ad biz. Since I’ve been interning at Neiman Group, I’ve had the chance to witness great successes as well…
One thing every aspiring advertising executive must learn to deal with is working long, very long, hours so it’s important to keep the team’s spirits up! There is no such thing as a steady 9-5. What I’ve learned from interning at Neiman Group is that every person depending on their…
As my time as an intern at Fox winds down, there has been a lot of exciting projects I have been working on. For the past year Fox was secretly working on a new re-branding campaign which has been very exciting to work on. Due to the fact that it…
I have an internship with the Philadelphia Flyers. These past couple of weeks have been crazy at the internship obviously because it is playoff time! At the internship I am a part of the in-game promotional team called the Fun Patrol- super fun I know. If you have ever been…
I have now reached the final week of my internship at The Nouveau Image. It has truly been a very rewarding experience. I was able to learn a lot during the course of the internship. I always enjoy being able to apply my skills outside of the classroom. As I…
(typical Tumblr post) Not to brag or nothin, but I’ve been on Tumblr for about a year now. I won’t wow you with how many followers I have either (more than 39, less than 41). But besides being a great place to dump random thoughts and cool things you’ve found…
