The Experiences of Temple Advertising Students
Since the 90’s the Bobos have been invading our cities and changing the way they look. Bobo is a term which combines the two words Bohemian and Bourgeoisie; these two words seem as though they would never be put together, but this consumer group has values and ideals from both…
5 Campaigns that Paved the Way We can all think of the most creative ads we’ve ever seen, the most successful, or even the funniest ones, but after reading James Twitchell’s, 20 Ads that Shook the World, I now know the most impactful ads ever created. These campaigns paved…
Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes more segmented it’s getting harder to keep up with each…
There is always some new kind of technology gadget coming out. Once you think you’ve gotten the best and newest gadget, another one comes out and tops it, much like when the IPad came out. Now consumers are running after the IPad 2 and sure enough another new gadget will prevail. Companies like Apple, Verizon,…
female-buying-power 1. Most women are in control of finances and budgets 2. Women make majority of purchasing decisions 3. All targets can be reached through women 80% of all purchasing decisions are made by women (Buisness Week). In the household women are in control of where the money is spent…
What do you think of when you hear Muslim? …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light. Another 45% believe Islam to be more of a violent religion than any other. Meanwhile,…
If you’re a 20-something today… chances are, you’re a Lost Boy (or Girl). Today’s young adults are increasingly delaying maturity by putting off the traditional adult rites of passage (think: completing school, leaving home, achieving financial independence, settling into a life-long career or starting a family) much later in life…
The Cougar has become the latest buzz of pop culture phenomena. From shows like The Real Desperate Housewives, Sex in the City, and the recent, Cougar Town, to the constant tabloid reports of Cougars ‘on the prowl”, there is no doubt that the Cougar craze is sweeping the nation. Even…
In most instances, disruption spells disaster but in the case of international advertising agency TBWA, disruption meant innovation. Innovation that would challenge conventional thinking and set precedence in the advertising industry. Author and co-founder of TBWA, Jean- Marie Dru, discusses the concept of disruption in his book, How Disruption Brought Order.…
I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one. Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction beyond checking in. I might actually start playing this if…
Just like with anything else in life, some times you have a good day and some times you have a bad day. There are ups and down to everything, including the ad biz. Since I’ve been interning at Neiman Group, I’ve had the chance to witness great successes as well…
One thing every aspiring advertising executive must learn to deal with is working long, very long, hours so it’s important to keep the team’s spirits up! There is no such thing as a steady 9-5. What I’ve learned from interning at Neiman Group is that every person depending on their…
