The Experiences of Temple Advertising Students
Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning…
When looking for a job today, one of the most important things to remember is you are a brand. We are in a time where students and graduates are constantly competing against other peers who have the same educational skills…
After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an…
From October 31 through November 21, 2012 Tyler School of Art’s Juniors will be displaying their Restaurant Identity Projects in the Tyler School of Art Atrium. This project showcases the designs of first year designers at Tyler as they develop…
As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand…
TEMPLE AD CLUB PRESENTS: Quaker City Mercantile Agency TourMonday October 15, 2012 4:00 pm – 5:00pm Quaker City Mercantile is a hybrid of 19th century mercantilism and 21st century brand artistry. They create brands from the ground up and bring…
Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t…
Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the…
I came across an article on AdWeek called “Data Points: The Kids are Online.” The article basically reveals how younger children today such as 7 years old are already using social media sites like Facebook. I started using Facebook when…
2011 Open Studio Tours See what’s inside a professional design studio! Design studios in the Philadelphia area are opening their doors to design students and welcome you to tour their facilities, ask lots of questions, and see what it’s like…
My name is Sami Souders and I am a senior at Temple University. This summer, I found myself among other Temple graduates at the small but flourishing advertising agency, At Media. Founded by Antoinette Johnson and Tyler Westnedge in 2006, the…
5 Campaigns that Paved the Way We can all think of the most creative ads we’ve ever seen, the most successful, or even the funniest ones, but after reading James Twitchell’s, 20 Ads that Shook the World, I now…
A fresh new branding campaign has been launched for Stack Architects. The creators of this clean and concise design are The Consult. “They were looking for a fresh brand identity that would reflect its craft and, being a new organisation,…
We have been told that if we work really hard we will succeed. We won trophies. We learned that everyone is a winner. 75 % of us use social networking sites that have started revolutions… (And stalked our ex’s). We…
I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how…
The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK. Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea…
Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a…
Qube Konstrukt, an Australian “do it all” agency has my pick of the week. With works using every medium and in every media I just couldn’t put them down in any way. Not only do they produce a ton of…
Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday…
We all used Myspace. It was our first foray into the world of social media… “EXCUSE US! Don’t forget about Friendster! WE ushered the way for Myspace….” Oops, sorry Friendster. 2003 feels sooo long ago. Please don’t be mad. So…
Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy. Being able to stick in a consumer’s mind maybe even memory is every brand’s…
King of Creation Myths! We have a cliché in advertising that goes like this, “Don’t sell the steak. Sell the sizzle.” In a previous post I offered some opinions about Nationwide’s “The World’s Greatest Spokesperson in the World” and Geico’s caveman. In my…
Of all the things Philly is known for, we’re kind of a big deal when it comes to the restaurant industry. Fine dining, pastries, and bar food aside, our claim to fame is the cheese steak. Depending on whom you…
