The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK.
Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.”
I think this new identity will definitely stand out from the typical deco-design style tea packaging that clutters the shelves. I like that they kind of look like big bags of medicinal supplies.