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commercial – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 25 Nov 2024 17:27:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png commercial – AdLib https://templeadlib.com 32 32 Fear Limits Your Creative Mind https://templeadlib.com/fear-limits-your-creative-mind/ https://templeadlib.com/fear-limits-your-creative-mind/#respond Mon, 25 Nov 2024 17:27:29 +0000 https://templeadlib.com/?p=25443 Hi, my name is Patty Leardi. I’m a senior advertising major with concentrations in Copywriting and Brand Strategy. I have been a research/content coordinator intern at This Is It Network throughout my summer break and fall semester. This Is It Network is a global platform specializing in educational entertainment for women wanting to increase their brand awareness. Our brand emphasizes the…

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]]> https://templeadlib.com/fear-limits-your-creative-mind/feed/ 0 A journey of self through professionalism https://templeadlib.com/a-journey-of-self-through-professionalism/ https://templeadlib.com/a-journey-of-self-through-professionalism/#respond Sat, 17 Jun 2023 01:00:52 +0000 https://templeadlib.com/?p=24042 Hello Owls! As a sophomore advertising student with a concentration in media planning, I spent loads of time looking for an internship that would be meaningful for the career that I desire to pursue. I landed a summer internship at MayoSeitz Media located in Conshohocken, PA. Going into this internship, I feared that I lacked knowledge in this field as I am only a sophomore, but as time goes…

]]> https://templeadlib.com/a-journey-of-self-through-professionalism/feed/ 0 Interning at the CCIU https://templeadlib.com/interning-at-the-cciu/ https://templeadlib.com/interning-at-the-cciu/#respond Tue, 06 Dec 2022 20:47:16 +0000 https://templeadlib.com/?p=23296 When beginning my graphic design internship at the Chester County Intermediate Unit I wasn’t sure what was in store for me. Of course, designing, and collaborating with my peers, but after being there for 10 months now I’ve have learned things that will last a lifetime! This experience has taught me a multitude of skills, whether it’s sticking to a brief and strict timeline when creating…

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]]> https://templeadlib.com/interning-at-the-cciu/feed/ 0 Experience at Temple University’s Marketing Department https://templeadlib.com/experience-at-temple-universitys-marketing-department/ https://templeadlib.com/experience-at-temple-universitys-marketing-department/#respond Mon, 03 Dec 2018 12:08:53 +0000 https://smcsites.com/adlib/?p=18999 Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 Fall Semester I had the privilege of working with Temple University’s Marketing Department specifically, within the video department. My experience there can be summarized as fun, challenging…

]]> https://templeadlib.com/experience-at-temple-universitys-marketing-department/feed/ 0 Inside View on NSAC https://templeadlib.com/inside-view-on-nsac/ https://templeadlib.com/inside-view-on-nsac/#respond Wed, 01 May 2013 20:46:42 +0000 https://smc.temple.edu/adlib/?p=14188 Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to…

]]> https://templeadlib.com/inside-view-on-nsac/feed/ 0 Evian’s “Baby & Me” https://templeadlib.com/evians-baby-me/ https://templeadlib.com/evians-baby-me/#respond Sun, 28 Apr 2013 21:15:04 +0000 https://smc.temple.edu/adlib/?p=14103 https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

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]]> https://templeadlib.com/evians-baby-me/feed/ 0 Google Promoting All Kinds of Love! https://templeadlib.com/google-promoting-all-kinds-of-love/ https://templeadlib.com/google-promoting-all-kinds-of-love/#comments Sun, 19 Feb 2012 16:32:52 +0000 https://www.templeadlib.com/?p=10507 Valentine’s Day is all about love. It doesn’t matter if you spent it with a significant other, with family, with friends, or with your pet. LOVE is everywhere. For those of you who’ve spent this past Valentine’s Day with your significant other, you might have missed Google’s 1 minute animation doodle about a boy trying to show his affection for a girl. How does he get into her heart?

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]]> https://templeadlib.com/google-promoting-all-kinds-of-love/feed/ 1 K.I.S.S: Keep It Simple, Shoppers https://templeadlib.com/k-i-s-s-keep-it-simple-shoppers/ https://templeadlib.com/k-i-s-s-keep-it-simple-shoppers/#comments Wed, 01 Feb 2012 04:36:38 +0000 https://www.templeadlib.com/?p=10078 You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last paycheck in. We’re left with two options at that point: a) Dispose of the coupons immediately so no one else can benefit from them, OR b) Take the coupons and…

]]> https://templeadlib.com/k-i-s-s-keep-it-simple-shoppers/feed/ 1 H +M Bends It Like Beckham https://templeadlib.com/h-m-bends-it-like-beckham/ https://templeadlib.com/h-m-bends-it-like-beckham/#respond Mon, 23 Jan 2012 15:45:39 +0000 https://www.templeadlib.com/?p=9915 Its that time of the year again: the 2012 Superbowl is approaching, and sports fans and ad geeks alike are getting ready for the biggest Sunday TV event of the year. Generally, we can expect big names from car brands, web domains, and a slew of other food and beverage brands with enough bling to nab a 30 second spot for millions of dollars a piece. This year, Swedish fashion retail company H&

]]> https://templeadlib.com/h-m-bends-it-like-beckham/feed/ 0 60 Things in 60 Seconds https://templeadlib.com/60-things-in-60-seconds/ https://templeadlib.com/60-things-in-60-seconds/#respond Sat, 26 Mar 2011 12:39:11 +0000 https://www.templeadlib.com/?p=5009 This hilarious commercial has been making quite a splash on the Internet this week. It’s full title is “60 Things in 60 Seconds Your Husband Could Do Instead of Watching TV.” It’s a flawless combination of excellent writing and precise directing. My favorite ‘things’ include: – “That” – Charades – Get a checkup…

]]> https://templeadlib.com/60-things-in-60-seconds/feed/ 0 Activia Campaign by Young & Rubicam https://templeadlib.com/activia-campaign-by-young-rubicam/ https://templeadlib.com/activia-campaign-by-young-rubicam/#comments Mon, 21 Feb 2011 14:31:06 +0000 https://www.templeadlib.com/?p=4244 Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though. I like this style of in your face advertising to get a message across…

]]> https://templeadlib.com/activia-campaign-by-young-rubicam/feed/ 1 1Billion Hungry https://templeadlib.com/1billion-hungry/ https://templeadlib.com/1billion-hungry/#respond Fri, 11 Feb 2011 23:45:19 +0000 https://www.templeadlib.com/?p=3950 Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest has done. Rightfully so, I feel they are generating a way bigger response and gathering much more support. Maybe City Harvest should take notes.

]]> https://templeadlib.com/1billion-hungry/feed/ 0 AT & Teapot https://templeadlib.com/at-teapot/ https://templeadlib.com/at-teapot/#respond Sat, 05 Feb 2011 19:24:52 +0000 https://www.templeadlib.com/?p=3613 As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s fastest and I still don’t know honestly. From my understanding, Verizon has infrastructure on its side and there wouldn’t be so much complaining about…

]]> https://templeadlib.com/at-teapot/feed/ 0 The Shack… https://templeadlib.com/the-shack/ https://templeadlib.com/the-shack/#comments Sat, 05 Feb 2011 19:19:04 +0000 https://www.templeadlib.com/?p=3602 Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a converter to work with my phone– a converter sold only at Radio Shack. I’ve had the phone two and a half years now and I’ve been through several converters. I tried to get a…

]]> https://templeadlib.com/the-shack/feed/ 2 Shape-up for the New Year with Skechers https://templeadlib.com/shape-up-for-the-new-year-with-skechers/ https://templeadlib.com/shape-up-for-the-new-year-with-skechers/#respond Sun, 02 Jan 2011 16:43:14 +0000 https://smc.temple.edu/ad-lib/?p=3015 I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s positioned for everyone. Getting your wife or significant other a treadmill, or any piece of workout equipment for that matter, as a holiday gift is like admitting she has a fault…

]]> https://templeadlib.com/shape-up-for-the-new-year-with-skechers/feed/ 0 Really? Windows Phone… https://templeadlib.com/really-windows-phone/ https://templeadlib.com/really-windows-phone/#comments Sat, 06 Nov 2010 13:35:14 +0000 https://smc.temple.edu/ad-lib/?p=2378 “It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do what it is they do and still have enough time left over to live. It sounds like a great idea… really. I don’t have a smart phone, so I don’t have this problem, but I will say that it…

]]> https://templeadlib.com/really-windows-phone/feed/ 1 Honest to Goodness Lunches May be Too Honest https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/ https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/#respond Sat, 06 Nov 2010 12:47:03 +0000 https://smc.temple.edu/ad-lib/?p=2373 “Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who don’t care for a particular celebrity? It creates an instant disconnect from the product. There’s no prior expectation with unknown actors. That’s not to say that…

]]> https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/feed/ 0 Korean Air: Excellence in Flight https://templeadlib.com/korean-air-excellence-in-flight/ https://templeadlib.com/korean-air-excellence-in-flight/#respond Thu, 28 Oct 2010 15:47:32 +0000 https://smc.temple.edu/ad-lib/?p=2168 I was up earlier than usual a couple of days ago (4AM) and I saw what I knew right away would be a cool commercial. In my sleep daze I got a bit excited to see what the brand was and it turned out to be Korea Air. Lightbulb! I remembered seeing what I considered to be the best airline spot ever some time last year. It was indeed Korea Air, but I’d forgotten all about it. Naturally I tracked it…

]]> https://templeadlib.com/korean-air-excellence-in-flight/feed/ 0 Machinery Philly! https://templeadlib.com/machinery-philly/ https://templeadlib.com/machinery-philly/#comments Thu, 28 Oct 2010 15:46:58 +0000 https://smc.temple.edu/ad-lib/?p=2160 Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for his agency, but he showed us some of his work on youtube. He echoed some things we’ve already learned from that particular course. He placed a premium on being able to think like a child…

]]> https://templeadlib.com/machinery-philly/feed/ 1 Baby Carrots baby! https://templeadlib.com/baby-carrots-baby/ https://templeadlib.com/baby-carrots-baby/#comments Sun, 03 Oct 2010 22:47:04 +0000 https://smc.temple.edu/ad-lib/?p=1859 Eat ‘Em Like Junk Food! “Baby Carrots” is a healthy eating campaign aimed at teens and other young people. The psychographics are divided up into 3 spots including: indulgent, future, and extreme. Personas are key when targeting a wide demographic especially since teens wear their them on their sleeves. While there’s going to be some overlapping, I think these 3 are a good start.

]]> https://templeadlib.com/baby-carrots-baby/feed/ 4 Kraft Mayo: Sandwich Makeover! https://templeadlib.com/kraft-mayo-sandwich-makeover/ https://templeadlib.com/kraft-mayo-sandwich-makeover/#respond Mon, 13 Sep 2010 01:46:05 +0000 https://smc.temple.edu/ad-lib/?p=1615 I’ve been looking for this spot ever since I saw it months ago. I couldn’t find to save my life until today. Kraft’s “Tastemaker” series is a brilliant idea. This was the first one to come out (“A Space of His Own”) and I saw it one time and one time only (it was condensed). Looking back, I even confused comedian Sherrod Small with another comedian (Donnell Rawlings). As soon as they showed the…

]]> https://templeadlib.com/kraft-mayo-sandwich-makeover/feed/ 0 Direct TV: Opulence, I has it… https://templeadlib.com/direct-tv-opulence-i-has-it/ https://templeadlib.com/direct-tv-opulence-i-has-it/#comments Mon, 13 Sep 2010 01:41:49 +0000 https://smc.temple.edu/ad-lib/?p=1606 I get so tired of commercials being white or black (where black always has to have a song or a beat). McDonalds will not leave well enough alone. I’ve seen some spots recently that are shaking things up and some agencies out there are starting to get it right. I’ve stated my piece before about parody vs mockery. It is absolutely acceptable to make commercials about other ethnic groups.

]]> https://templeadlib.com/direct-tv-opulence-i-has-it/feed/ 1 Mr. Opportunity: Knock it off… https://templeadlib.com/mr-opportunity-knock-it-off/ https://templeadlib.com/mr-opportunity-knock-it-off/#respond Thu, 26 Aug 2010 13:37:43 +0000 https://smc.temple.edu/ad-lib/?p=1522 I’ve been keeping an eye on Honda’s Mr. Opportunity all summer. He wasn’t even on my radar until this opera spot. I thought it was a great use of a cartoon. Usually cartoons do things that normal people can’t do. I discussed personification in my last post about Geico. The same concepts still apply. It’s an extraordinary talent to be able to sing like that. Mr. Opportunity can get away with…

]]> https://templeadlib.com/mr-opportunity-knock-it-off/feed/ 0 Best Buy: The obvious choice… https://templeadlib.com/best-buy-the-obvious-choice/ https://templeadlib.com/best-buy-the-obvious-choice/#respond Thu, 26 Aug 2010 13:30:59 +0000 https://smc.temple.edu/ad-lib/?p=1527 I almost forgot to blog about this one. Of all the commercials I’ve seen this summer I think this one is the most on target. Almost immediately, a bunch of commercials popped in my head when I first saw it. Even beyond commercials I had a nostalgic moment. I remember being a kid and watching Weird Science the TV show one Saturday afternoon on USA (perhaps the Best Buy spot even pays homage to…

]]> https://templeadlib.com/best-buy-the-obvious-choice/feed/ 0 Geico: Anything Goes! https://templeadlib.com/geico-anything-goes/ https://templeadlib.com/geico-anything-goes/#comments Thu, 26 Aug 2010 12:49:31 +0000 https://smc.temple.edu/ad-lib/?p=1516 I’ve mentioned Geico a number of times since the blog got started, but I haven’t dedicated an entire post yet. Well it’s about that time. A professor of mine once said (in Strategy and Positioning) that Geico breaks all the rules. I agree to an extent. Its campaigns aren’t really consistent; it has a spokesman and a mascot; and it isn’t the best nor the first yet Geico remains the most popular.

]]> https://templeadlib.com/geico-anything-goes/feed/ 1 Honda: Gawk Responsibly. https://templeadlib.com/honda-gawk-responsibly/ https://templeadlib.com/honda-gawk-responsibly/#respond Sun, 30 May 2010 21:02:12 +0000 https://smc.temple.edu/ad-lib/?p=1245 This is a very clever ad. There’s an underlying assumption that might go right over people’s heads. The “officer” is quite possibly highway patrol. What’s given is that he’s admiring the bikes– not necessarily that he’s thinking they’ve committed a crime (or whatever). What can easily be missed is that highway patrol officers often ride bikes too. He was living vicariously! Their bikes are better…

]]> https://templeadlib.com/honda-gawk-responsibly/feed/ 0 Let's Terminate Piracy…? https://templeadlib.com/lets-terminate-piracy/ https://templeadlib.com/lets-terminate-piracy/#respond Sun, 30 May 2010 19:28:10 +0000 https://smc.temple.edu/ad-lib/?p=1234 I just got around watching a piracy documentary that I DVR’d a couple of weeks ago. It’s called “Rip: A Remix Manifesto.” In it, I saw the most interesting ad featuring none other than Jackie Chan and Arnold Schwarzenegger. It’s a bit dated, but it’s still cool for what it is. I wonder if the actual spot had subtitles? I’m the type to root for the bad guys. Imagine that.

]]> https://templeadlib.com/lets-terminate-piracy/feed/ 0 Capital One: Everyone Knows Two is Better Than One https://templeadlib.com/capital-one-everyone-knows-two-is-better-than-one/ https://templeadlib.com/capital-one-everyone-knows-two-is-better-than-one/#comments Sun, 30 May 2010 13:42:30 +0000 https://smc.temple.edu/ad-lib/?p=1248 The Vikings are still going strong. They seem to be a play on an old 90’s movie called Encino Man. The Cavemen (Geico) and Vikings are (were?) able to coexist because they claimed opposite positions. The Cavemen are sophisticated and want to stand out. They’re not your average Cavemen and take offense to the comparison. The Vikings on the other hand are primitive and shameless about “fitting in.”…

]]> https://templeadlib.com/capital-one-everyone-knows-two-is-better-than-one/feed/ 1 Do kids need protection from ads? https://templeadlib.com/do-kids-need-protection-from-ads/ https://templeadlib.com/do-kids-need-protection-from-ads/#respond Tue, 04 May 2010 15:43:24 +0000 https://smc.temple.edu/ad-lib/?p=1177 I recently saw an educational ad campaign for kids sponsored by the Federal Trade Commission. It’s called Ad Mongo. It has an online game that engages kids, resources for teachers, and tips for parents. I thought, is this really necessary? I do remember hearing in Media & Society (intro ad course) that there are certain guidelines in place for targeting children. And then I thought back to being a…

]]> https://templeadlib.com/do-kids-need-protection-from-ads/feed/ 0 Musical Chairs: Competing Line Extensions https://templeadlib.com/musical-chairs-competing-line-extensions/ https://templeadlib.com/musical-chairs-competing-line-extensions/#respond Tue, 27 Apr 2010 18:37:12 +0000 https://smc.temple.edu/ad-lib/?p=1132 Subway’s new breakfast campaign is what originally sparked my interest. Depending on the options (given its made-to-order business model) Subway could do great things with a breakfast menu, but I don’t see them happening just yet. So I was thinking that the major burger chains have some sort of breakfast option and they compete with Dunkin Donuts, Wawa, and 7-Eleven. So I thought who is Subway…

]]> https://templeadlib.com/musical-chairs-competing-line-extensions/feed/ 0 Has GM redeemed itself? https://templeadlib.com/has-gm-redeemed-itself/ https://templeadlib.com/has-gm-redeemed-itself/#respond Sat, 24 Apr 2010 14:05:55 +0000 https://smc.temple.edu/ad-lib/?p=1062 https://www.youtube.com/watch?v=SSNPFVLIWjI There’s an on-going debate about institutions being “too big to fail.” General Motors declared bankruptcy and received TARP funding (troubled asset relief program). Then it released a “chapter 11” spot where the focus was on a new beginning– chapter 1. In the spot it acknowledges having too many brand extensions and that its new strategy is quality…

]]> https://templeadlib.com/has-gm-redeemed-itself/feed/ 0 Cervical Cancer: Eau De Parfum https://templeadlib.com/cervical-cancer-eau-de-parfum/ https://templeadlib.com/cervical-cancer-eau-de-parfum/#comments Mon, 12 Apr 2010 16:26:13 +0000 https://smc.temple.edu/ad-lib/?p=958 https://www.youtube.com/watch?v=6HumoHUC8yQ Using someone “beautiful” to draw attention to something “ugly” is an appeal to unrealistic expectations. Usually, ads urge viewers to mimic the models. What’s not fair about having a model that mimics the viewer? It’s too realistic. Oh the hypocrisy…

]]> https://templeadlib.com/cervical-cancer-eau-de-parfum/feed/ 2 Unlitter Us: Time to come clean? https://templeadlib.com/unlitter-us-time-to-come-clean/ https://templeadlib.com/unlitter-us-time-to-come-clean/#comments Mon, 12 Apr 2010 16:24:47 +0000 https://smc.temple.edu/ad-lib/?p=962 See the other spots at the Unlitter Us Youtube Channel. Philly is an easy target for dirty jokes (not those dirty jokes) because in some areas the trash seems endless. How did things get this bad? One view of it is the broken window theory. Suppose there’s an abandoned warehouse and someone walks up, grabs a rock, breaks a window, and they leave. Later on, someone else does the same thing…

]]> https://templeadlib.com/unlitter-us-time-to-come-clean/feed/ 1 Brawny: A look at brand personality https://templeadlib.com/brawny-a-look-at-brand-personality/ https://templeadlib.com/brawny-a-look-at-brand-personality/#comments Mon, 12 Apr 2010 16:16:13 +0000 https://smc.temple.edu/ad-lib/?p=942 The original Brawny Man was based on Paul Bunyan. I remember the older commercials where he was a larger than life character. He looked like a cross between Chuck Norris and Tom Selleck (stars of the 80’s). The third “Brawny” from the 90’s (not pictured) had a longer haircut. The only similarity between the new one and the old ones is the shirt. Perhaps an upgrade was due, but Paul Bunyan has been…

]]> https://templeadlib.com/brawny-a-look-at-brand-personality/feed/ 2 Nike: Tiger… Did you learn anything? https://templeadlib.com/nike-tiger-did-you-learn-anything/ https://templeadlib.com/nike-tiger-did-you-learn-anything/#respond Thu, 08 Apr 2010 18:17:36 +0000 https://smc.temple.edu/ad-lib/?p=907 https://www.youtube.com/watch?v=sIYejgkqd0o This is my kind of spot. As a completely indifferent third party, I’m relieved to see something so dramatic (without it being gossip because I cringe at gossip) on TV even if it is about Tiger Woods. The omniscient narrator is much more welcoming than the typical announcer format. Tiger himself is a brand. His life has been playing out like a Greek…

]]> https://templeadlib.com/nike-tiger-did-you-learn-anything/feed/ 0 K&G Fashion Superstore: Invincible! https://templeadlib.com/kg-fashion-superstore-invincible/ https://templeadlib.com/kg-fashion-superstore-invincible/#comments Mon, 05 Apr 2010 20:05:28 +0000 https://smc.temple.edu/ad-lib/?p=857 G already had a really cool position and now I’m a fan of its new campaign. It’s a discount store that positions itself as “anti-department store” because department store prices are robbery. See an older ad from “Fashion Without the Victim.” The new campaign, “Invincible,” seems to be a step in a different direction because it grabs more attention. Here’s a female equivalent of the Hercules…

]]> https://templeadlib.com/kg-fashion-superstore-invincible/feed/ 1 "U" by Kotex: Why are tampon ads so obnoxious? https://templeadlib.com/u-by-kotex-why-are-tampon-ads-so-obnoxious/ https://templeadlib.com/u-by-kotex-why-are-tampon-ads-so-obnoxious/#comments Mon, 05 Apr 2010 19:59:20 +0000 https://smc.temple.edu/ad-lib/?p=850 https://www.youtube.com/watch?v=QOM4AMV050A Hilarious commercial! “You can relate to me because I’m racially ambiguous.” That’s the best line in the whole spot. It’s one of those “open secrets” of casting. The truth isn’t for everybody. It’s rare to find people who truly appreciate honesty. I don’t think it’s obnoxious at all. Then again, I’m definitely not the demographic for this.

]]> https://templeadlib.com/u-by-kotex-why-are-tampon-ads-so-obnoxious/feed/ 1 Sharing a common goal: 88% fewer beverage calories https://templeadlib.com/sharing-a-common-goal-88-fewer-beverage-calories/ https://templeadlib.com/sharing-a-common-goal-88-fewer-beverage-calories/#respond Wed, 24 Mar 2010 06:30:49 +0000 https://smc.temple.edu/ad-lib/?p=693 It’s rare to see long standing rivals unite under any circumstance, but I believe it’s a step in the right direction. I wonder if there will be more spots to come. I saw this one for the first time about 4 or 5 days ago. Here’s a blurb from Ameribev.org… Each brand stands to benefit from this reposition. It’s one thing to speculate, but they’re actually making a move which is good.

]]> https://templeadlib.com/sharing-a-common-goal-88-fewer-beverage-calories/feed/ 0 Verizon: abuela, Abuela, ABUELA! https://templeadlib.com/verizon-abuela-abuela-abuela/ https://templeadlib.com/verizon-abuela-abuela-abuela/#respond Sun, 28 Feb 2010 04:21:41 +0000 https://smc.temple.edu/ad-lib/?p=210 https://www.youtube.com/watch?v=oWJIcKYt4_c Mom! Grandmom’s not moving!

]]> https://templeadlib.com/verizon-abuela-abuela-abuela/feed/ 0 Welcome to the Gerber Generation! https://templeadlib.com/welcome-to-the-gerber-generation/ https://templeadlib.com/welcome-to-the-gerber-generation/#respond Sun, 28 Feb 2010 04:11:47 +0000 https://smc.temple.edu/ad-lib/?p=176 Cool effects—flip book brought to life! The Gerber Babies are telling us what’s important for their health…it’s if they are narrating the spot. STATS: Agency: Draftfcb New York TV spot, “United Babies”, launched on January 15, 2010 during Live! With Regis and Kelly. Gerber is also sponsoring the “Beautiful Baby Contest” on the show; winners will be announced in early March.

]]> https://templeadlib.com/welcome-to-the-gerber-generation/feed/ 0