My world and the world in PHL

The Global Philadelphia Association’s main goal is “to assist – and to encourage greater interaction among – the many organizations and people who are engaged in one form or another of international activity within the Greater Philadelphia Region.”  Six months ago, I volunteered to photograph the GlobalPhilly 2013 Party via…

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The end of the beginning

December 9, 2013 was my last event for the non-profit corporation known as the Global Philadelphia Association. Now that it is over, I fully appreciate everything that has happened to me concerned my work with the association, however difficult it might have felt at the time. The catch with non-profits…

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Made to Stick

Made to Stick is split up between 6 chapters and each of them talks about the different aspects of making ideas “sticky”. In order for an idea to be sticky, it must have Simplicity, Compactness, Unexpected ideas, Credibility of a sources, a Concrete message, Emotional value of messages, and an…

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Growing With Coyne

  Hello! My name is Michael, and I have been interning at Coyne Chemical for the Fall 2013 semester. It has been a wonderful learning experience and I look forward to a full time position with Coyne Chemical in Marketing and Sales. This experience has taught me how to conduct…

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Ogilvy on Advertising

By the year 1983, David Ogilvy had already become a titan in the advertising industry.  He was one of the original mad men, starting his agency in New York City in 1948.  Within 35 years in the business, he had gained a tremendous amount of expertise, which he shared in…

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