Connor McGovern post #2

Overall my experience with “Community Bikes and Boards” has been a very good one. It is much more of an experience then I expected it would be. Not only did I learn about how to produce quality advertising and run a  business, I also got  chance to do something that…

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Interning for a Gym

On my first day going into Weston Fitness I was not really sure what to expect, which I assume is the norm for most students doing their first internship. I wasn’t really sure if my time here would be spent mostly on advertising or marketing, since the description said both.…

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Fitness Fears

Something I have learned at Weston Fitness was not about advertising and marketing, but was about the idea of Corporate Wellness. Interning at a gym, I quickly learned that health and wellness is at the forefront above anything else. A corporate wellness program involves the incorporation of health and wellness…

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Teenagers Don’t Care: Part II

Continued from Teenagers Don’t Care: Part I. As we taught them, so we learned from them. The first challenging thing was advertising the Advertising Workshop. We had them bring their friends, advertise the Workshop for us. We had them suggest placement in the school for most successful flyer postings. They…

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Teenagers Don’t Care: Part I

At least that’s what I thought. I was one after all a short time ago. Being only 23, the days of my own apathy are not a forgotten ghost of a memory. I remember being apathetic and I remember being stupid and I remember something I almost forgot. I remember…

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Update on the Art Direction Award Winners from last year’s TADA Awards….

Each year, the Advertising Department awards a Top Art Direction Award and an award for Excellence in Art Direction. The two students that were awarded these prestigious awards on behalf of the faculty at last spring’s TADA Awards (Temple Advertising Department Awards) were Evan Kirkley (Top) and Jeffrey Davis (Excellence).…

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Sporting Event Posters

From an advertising standpoint, sports are always walking a fine line. They attract a large and diverse audience–one that may only have that sport in common, like with the Olympics. They are usually highly traditional, with a complex web of social cues to navigate; how does one begin to advertise…

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