Lauren M. Resnick – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 20 Sep 2017 19:07:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Lauren M. Resnick – AdLib https://templeadlib.com 32 32 Hidden Message in Ad for Children at Risk https://templeadlib.com/hidden-message-in-ad-for-children-at-risk/ https://templeadlib.com/hidden-message-in-ad-for-children-at-risk/#respond Mon, 06 May 2013 19:50:08 +0000 https://smc.temple.edu/adlib/?p=14275 A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse, Grey Spain worked with ANAR to design…

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Are You #TempleMade? https://templeadlib.com/are-you-templemade/ https://templeadlib.com/are-you-templemade/#respond Mon, 06 May 2013 18:13:57 +0000 https://smc.temple.edu/adlib/?p=14269 Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community.

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PETA Uses Temple Student’s Winning Ad https://templeadlib.com/peta-uses-temple-students-winning-ad/ https://templeadlib.com/peta-uses-temple-students-winning-ad/#respond Mon, 06 May 2013 15:43:38 +0000 https://smc.temple.edu/adlib/?p=14265 PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal…

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Inside View on NSAC https://templeadlib.com/inside-view-on-nsac/ https://templeadlib.com/inside-view-on-nsac/#respond Wed, 01 May 2013 20:46:42 +0000 https://smc.temple.edu/adlib/?p=14188 Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to…

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#TornadoWeek Targets Interns https://templeadlib.com/tornadoweek-targets-interns/ https://templeadlib.com/tornadoweek-targets-interns/#respond Tue, 30 Apr 2013 18:41:41 +0000 https://smc.temple.edu/adlib/?p=14161 As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the position where we’ve had to work tireless hours and drain our brains in hopes of impressing our bosses. Well, what if you were going about your normal day, but periodically blasted with tornado winds that are controlled by public mentions of #

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Evian’s “Baby & Me” https://templeadlib.com/evians-baby-me/ https://templeadlib.com/evians-baby-me/#respond Sun, 28 Apr 2013 21:15:04 +0000 https://smc.temple.edu/adlib/?p=14103 https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

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Happy Earth Day, Google! https://templeadlib.com/happy-earth-day-google/ https://templeadlib.com/happy-earth-day-google/#respond Thu, 25 Apr 2013 18:38:40 +0000 https://smc.temple.edu/adlib/?p=14108 Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with…

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Branding Yourself on LinkedIn https://templeadlib.com/branding-yourself-on-linkedin/ https://templeadlib.com/branding-yourself-on-linkedin/#respond Thu, 25 Apr 2013 18:38:04 +0000 https://smc.temple.edu/adlib/?p=14100 Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network.

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The Free Journal Project https://templeadlib.com/the-free-journal-project/ https://templeadlib.com/the-free-journal-project/#respond Thu, 25 Apr 2013 18:35:30 +0000 https://smc.temple.edu/adlib/?p=14114 I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal…

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crowdSPRING: Quick Money & Portfolio Pieces https://templeadlib.com/crowdspring-quick-money-portfolio-pieces/ https://templeadlib.com/crowdspring-quick-money-portfolio-pieces/#respond Mon, 08 Apr 2013 17:55:11 +0000 https://smc.temple.edu/adlib/?p=13989 As college students we tend to have thin portfolios and light wallets, so we need to look outside of the classroom. Sure, part time work can help, and internships are key to our success, but there are a few small things that we can be benefit from for cash and experience purposes. crowdSPRING is an online marketplace where businesses come to search for creatives, designers, and writers for which…

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Temple Ad Student Wins Peanut Chews Billboard Contest https://templeadlib.com/temple-ad-student-wins-peanut-chews-billboard-contest/ https://templeadlib.com/temple-ad-student-wins-peanut-chews-billboard-contest/#respond Mon, 08 Apr 2013 17:52:36 +0000 https://smc.temple.edu/adlib/?p=14013 A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just steps” won over contest judges as the best line, showing their old school original feel and relating that to the city of Philadelphia…

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Facebook Home https://templeadlib.com/facebook-home/ https://templeadlib.com/facebook-home/#respond Mon, 08 Apr 2013 17:51:45 +0000 https://smc.temple.edu/adlib/?p=14011 https://www.youtube.com/watch?v=Lep_DSmSRwE Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the entire home screen on your phone that enables you to view content from your social networking friends and interact right there instead of…

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Portfolio Night 10: Putting Philly on the Map https://templeadlib.com/portfolio-night-10-putting-philly-on-the-map/ https://templeadlib.com/portfolio-night-10-putting-philly-on-the-map/#respond Mon, 08 Apr 2013 17:50:50 +0000 https://smc.temple.edu/adlib/?p=14007 Philadelphia Ad Club’s Young Professionals and IHAVEANIDEA are hosting their Portfolio Night on May 22, 2013 at Lincoln Financial Field. This is an amazing opportunity to attend a creative networking event where you can find interested employers and the work of young professionals in the industry today. As we are nearing graduation, this is a great event for May grads to take advantage of!

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Mad Men Sundays https://templeadlib.com/mad-men-sundays/ https://templeadlib.com/mad-men-sundays/#respond Mon, 08 Apr 2013 17:50:12 +0000 https://smc.temple.edu/adlib/?p=14009 Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an official Mad Men party with the help of their branded online party planner. The planner actually helps you keep track of everything you would need to stay happy and dapper during your time with Mr.

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To This Day Project https://templeadlib.com/to-this-day-project/ https://templeadlib.com/to-this-day-project/#respond Wed, 03 Apr 2013 12:31:47 +0000 https://smc.temple.edu/adlib/?p=13988 I came across To This Day while I was browsing new posts on Osocio, the non-profit and social cause advertising blog I posted about earlier this semester. This project stood out particularly strong to be because of the power behind the voice and image. The project was based on an incredibly powerful spoken word piece by Shane Koyczan titled “To This Day” that provides an intimate look into the…

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Gozaik: The Twitter Resume https://templeadlib.com/gozaik-the-twitter-resume/ https://templeadlib.com/gozaik-the-twitter-resume/#respond Wed, 03 Apr 2013 12:31:19 +0000 https://smc.temple.edu/adlib/?p=13985 A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services use Twitter as a way for young professionals to search and apply for jobs. Students and young professionals who utilize the service will find help…

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Relay for Life: April 5th! https://templeadlib.com/relay-for-life-april-5th/ https://templeadlib.com/relay-for-life-april-5th/#comments Mon, 01 Apr 2013 18:29:48 +0000 https://smc.temple.edu/adlib/?p=13971 This Friday, April 5th t 6:00 PM in The Student Pavilion, Temple University will be hosting Relay for Life! This is a great night for the Temple community to come together to raise money in the fight against cancer. The night isn’t even here yet and e have already raised over $30,000 together! Relay for Life is an incredibly unique event. Different teams, many of which are made up of student…

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Through the Eyes of the Future https://templeadlib.com/through-the-eyes-of-the-future/ https://templeadlib.com/through-the-eyes-of-the-future/#respond Mon, 01 Apr 2013 18:29:16 +0000 https://smc.temple.edu/adlib/?p=13968 Google released news several weeks ago on their new contribution to the technology world, Google Glass. As seen below in the video they released on their YouTube account, Google Glass is a pair of glasses that connects to your phone, enabling you to record, share, and view live data directly on your glasses. They look like they came straight out of a Sci-Fi movie and connects people to their…

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Absolut Support https://templeadlib.com/absolut-support/ https://templeadlib.com/absolut-support/#respond Wed, 27 Mar 2013 03:07:57 +0000 https://smc.temple.edu/adlib/?p=13950 Facebook, Twitter, Instagram, and many other media outlets this week are showing strong numbers of supporters in marriage equality this week as the Supreme Court is making a decision on the topic this week. Many supporters have been posting pictures, words or support, or changing their profile pictures to the red equality sign to stand up for their beliefs on the issue. However, this support isn’t…

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UNICEF’s “Tap Project” Goes Social https://templeadlib.com/unicefs-tap-project-goes-social/ https://templeadlib.com/unicefs-tap-project-goes-social/#comments Mon, 11 Mar 2013 12:35:12 +0000 https://smc.temple.edu/adlib/?p=13907 https://www.youtube.com/watch?v=0N8UFT3q4xo For Marc’s World Water Month, UNICEF and Droga5 launched a social campaign to strengthen their existent “Tap Project”. This campaign is designed to “turn the world’s largest social network, Facebook, into the world’s largest water network”. Taking a social cause campaign to the social medium is a tricky move but one that can be really effective.

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University Guest Speaker: Andrew F. Smith https://templeadlib.com/university-guest-speaker-andrew-f-smith/ https://templeadlib.com/university-guest-speaker-andrew-f-smith/#comments Mon, 11 Mar 2013 12:31:11 +0000 https://smc.temple.edu/adlib/?p=13904 Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as well as the advertising and marketing around them. This is an opportunity to learn how advertisers and marketers in the beverage industry have helped shaped…

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Big East Career Fair 3/15 https://templeadlib.com/big-east-career-fair-315/ https://templeadlib.com/big-east-career-fair-315/#respond Mon, 11 Mar 2013 12:27:40 +0000 https://smc.temple.edu/adlib/?p=13901 This school year, Temple University joined the Big East Conference. One of the perks of being part of the conference is the Big East Career Fair. Since we are a part of it this year, that means you can take advantage it! The Big East Career Fair will be held at Madison Square Garden on Friday, March 15, 2013, from 10:00 a.m. – 3:00 p.m. It’s a great excuse to spend the day in NYC this…

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Advertising the Greater Good https://templeadlib.com/advertising-the-greater-good/ https://templeadlib.com/advertising-the-greater-good/#respond Mon, 04 Mar 2013 19:24:37 +0000 https://smc.temple.edu/adlib/?p=13880 Advertising is a great source for inspiration when we think about expanding our own skills and creativity. Some of the most inspirational advertisements come from social cause and non-profit campaigns. There’s a site, Osocio, that I frequent to quite often to see what’s new in this area of the industry. Osocio posts the best global campaigns of non-profit advertising and social cause marketing.

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AT&T Shuts Down T-Mobile in New Ad https://templeadlib.com/att-shuts-down-t-mobile-in-new-ad/ https://templeadlib.com/att-shuts-down-t-mobile-in-new-ad/#respond Mon, 04 Mar 2013 19:23:26 +0000 https://smc.temple.edu/adlib/?p=13882 This is competitive advertising in its most straightforward state. AT&T put out these ads last week in newspapers blatantly attacking T-Mobile for their dropped calls and slower speeds. This was a bold move for AT&T to use such an honest advertisement to get at their competitor. Putting the full focus on the faults of their competitors and only stating their own company name in smaller print…

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Philly Addy Awards https://templeadlib.com/philly-addy-awards/ https://templeadlib.com/philly-addy-awards/#respond Mon, 04 Mar 2013 12:50:12 +0000 https://smc.temple.edu/adlib/?p=13884 The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to see award winning work from industry creatives as well as network with professionals from all over the Philadelphia area. Information provided by the Philly Ad…

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The Value of Mentors https://templeadlib.com/the-value-of-mentors/ https://templeadlib.com/the-value-of-mentors/#respond Sun, 03 Mar 2013 01:54:30 +0000 https://smc.temple.edu/adlib/?p=13876 A common word of advice from guest speakers that I have met through classes, Temple Ad Club, and Philly Ad Club, is that you should find a mentor to guide your throughout your career. It’s important to find someone who has experience and wisdom to provide you with so that you can be better prepared for interviews, decisions on the job, and overall career advice in the industry. I’ve heard a lot of…

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Tweet Tweet Hack Hack https://templeadlib.com/tweet-tweet-hack-hack/ https://templeadlib.com/tweet-tweet-hack-hack/#respond Sat, 23 Feb 2013 18:47:32 +0000 https://smc.temple.edu/adlib/?p=13850 This week has been quite an adventure for twitter fans, followers, tweeters, and oh right…hackers! Twitter account hacks have been a problem in the past, but this week, new hackers have taken control of major, public watched accounts in a such a close period of time that leaves brands and people wondering how safe their accounts on Twitter are, and who will be the next account hacked. …

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One of the Guys https://templeadlib.com/one-of-the-guys/ https://templeadlib.com/one-of-the-guys/#respond Sat, 23 Feb 2013 18:46:49 +0000 https://smc.temple.edu/adlib/?p=13856 If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great story to go along with it. The concept of “One of the Guys” is that a straight man signs a lease for the spare room in an apartment that three gay men currently live in, none of which knew he was…

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Harlem Shake Keeps Going https://templeadlib.com/harlem-shake-keeps-going/ https://templeadlib.com/harlem-shake-keeps-going/#respond Sat, 16 Feb 2013 19:53:38 +0000 https://smc.temple.edu/adlib/?p=13823 Whether you love it or hate it, the new viral video trend that’s sweeping the world is the Harlem Shake. Groups of people from all over are remaking their own amateur versions hoping to get views and make the best Harlem Shake video on YouTube. College students, offices, news reporters, you name it, they’re doing it. It actually all started with the video above from comedian Filthy Frank and after…

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TedxTempleU https://templeadlib.com/tedxtempleu/ https://templeadlib.com/tedxtempleu/#respond Fri, 15 Feb 2013 21:47:56 +0000 https://smc.temple.edu/adlib/?p=13819 Last semester Temple alum, Devon Moyer offered some advice in her article TED: Ideas Worth Spreading as she neared her graduation date to listen to TED talks on the way to class or whenever you have any free time to spark inspiration and keep you learning even when you’re not in school or doing homework. It was some great advice. Well, now TEDxTempleU is giving you the…

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Career Week Starts this Friday 2/15! https://templeadlib.com/career-week-starts-this-friday-215/ https://templeadlib.com/career-week-starts-this-friday-215/#respond Thu, 14 Feb 2013 05:54:10 +0000 https://smc.temple.edu/adlib/?p=13814 The Career Center is being kind enough to provide us with another stacked Career Week! There are so many seminars, networking opportunities, and workshops available this week that you won’t want to miss out on all the great resources. It kicks off this Friday with Resumania where you can have your resume reviewed and critiqued by real employers! It continues next week with a Liberal Arts…

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Intern, Intern, Intern https://templeadlib.com/intern-intern-intern/ https://templeadlib.com/intern-intern-intern/#respond Tue, 12 Feb 2013 04:19:26 +0000 https://smc.temple.edu/adlib/?p=13805 In Advertising, students know that our internships are just as important as our education. Internships open us up to so many more opportunities than just going to class and reading our textbooks. Luckily, the Temple Advertising curriculum requires three credits of an internship. Does that mean you should take one internship and register as three credits? This gives you multiple options.

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Grammy Awards: Beauty and Fashion Ad Geeks Unite! https://templeadlib.com/grammy-awards-beauty-and-fashion-ad-geeks-unite/ https://templeadlib.com/grammy-awards-beauty-and-fashion-ad-geeks-unite/#respond Mon, 11 Feb 2013 10:28:42 +0000 https://smc.temple.edu/adlib/?p=13798 Red carpet pre-award show events have become almost more anticipated then the actual award shows they’re representing! These events just happen to be some of the biggest opportunities for beauty and fashion advertisers to grab the attention of fans looking to emulate their favorite stars. It’s a who’s who of the beauty and fashion industry and only the most creative and bold brands will make their…

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Lew Klein Excellence in the Media Scholarship Deadline 2/15 https://templeadlib.com/lew-klein-excellence-in-the-media-scholarship-deadline-215/ https://templeadlib.com/lew-klein-excellence-in-the-media-scholarship-deadline-215/#respond Sun, 10 Feb 2013 01:34:38 +0000 https://smc.temple.edu/adlib/?p=13795 The School of Media and Communication offers various awards and scholarships throughout the year to students who show excellence in academics as well as to students who possess certain skills and attributes. You can apply for most awards during the Fall semester to be applied to your Spring and Summer semesters. However, the Lew Klein Excellence in the Media Scholarship is still up for grabs!

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BrandYourself: Take Control of Your Online Presence https://templeadlib.com/brandyourself-take-control-of-your-online-presence/ https://templeadlib.com/brandyourself-take-control-of-your-online-presence/#respond Wed, 06 Feb 2013 20:19:21 +0000 https://smc.temple.edu/adlib/?p=13791 When looking for a job today, one of the most important things to remember is you are a brand. We are in a time where students and graduates are constantly competing against other peers who have the same educational skills and experience, so how do we stand out? When businesses and hiring managers are busy getting piles of resumes and emails day by day, it’s our job to make it easier for them to…

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Pocket: Save Now, Read Later https://templeadlib.com/pocket-save-now-read-later/ https://templeadlib.com/pocket-save-now-read-later/#respond Mon, 04 Feb 2013 18:58:49 +0000 https://smc.temple.edu/adlib/?p=13783 As students, multitasking is a vital skill for us to master. We need to juggle class, work, clubs, and maybe even a little social life. On top of all that, as students in the School of Media and Communications, we are expected to know what’s going on in the news and in media at all times. There are so many new trends and topics that we need to catch up on that sometimes we loose track.

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Taco Bell: Brand Bowl Winner 2013 https://templeadlib.com/taco-bell-brand-bowl-winner-2013/ https://templeadlib.com/taco-bell-brand-bowl-winner-2013/#respond Mon, 04 Feb 2013 18:30:02 +0000 https://smc.temple.edu/adlib/?p=13776 Lovers of all things advertising tuned in for our biggest event of the year–the Brand Bowl (sometimes known as the Super Bowl). This years’ Brand Bowl was a little lacking in my opinion. To be honest, some of the commentary on AdFreak’s Twitter were more entertaining than the actual commercials being shown. “@AdFreak: I never want to kiss anything again ever. godaddy adweekbowlsuperbowlads” “@

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Philly Ad Club Student Event: Step Up to the Job Genius Bar https://templeadlib.com/philly-ad-club-student-event-step-up-to-the-job-genius-bar/ https://templeadlib.com/philly-ad-club-student-event-step-up-to-the-job-genius-bar/#respond Mon, 04 Feb 2013 18:27:18 +0000 https://smc.temple.edu/adlib/?p=13779 I hope as Philadelphia Advertising students you are all taking advantage of their student events! I have gone to a few throughout my undergraduate career and I have always walked away learning great ideas to apply to my studies and career pursuit. First off, I encourage you to become a Philly Ad Club member! As a Temple University advertising student you are offered a discounted rate of $10 for a…

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Get Involved Get Ahead https://templeadlib.com/get-involved-get-ahead/ https://templeadlib.com/get-involved-get-ahead/#respond Sat, 02 Feb 2013 22:49:28 +0000 https://smc.temple.edu/adlib/?p=13767 A common piece of advice for a college student is get involved. Employers like to see extra curricular involvement on your resume to add to your work and educational experiences. However, getting involved can help you in more ways than you think. In particular, getting involved with career oriented clubs and organizations can do a lot to increase your chances of success both while in school…

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A Little Inspiration https://templeadlib.com/a-little-inspiration/ https://templeadlib.com/a-little-inspiration/#respond Mon, 28 Jan 2013 17:28:57 +0000 https://smc.temple.edu/adlib/?p=13760 It’s a fresh spring semester here at Temple University! As we get back into the swing of things, one of the hardest adjustments we usually find is getting back on the grind. It’s hard after a long break to pick back up and start classes again when we were just in the mindset of relaxation. To ease the start I thought I’d offer up some sites that I frequent based on peer and teacher reviews that…

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