Back to the Basics

https://www.youtube.com/watch?v=8ulbjaKmKG0&feature=player_embedded
Volkswagen is releasing a new 30 second spot for their second generation “neue” beetle. Created by Deutsch Inc., located in New York and Los Angeles. Unfortunately they have a flash site, which isn’t very up on the times, but I’ll look past that after seeing this spot.

Generous use of 3D rendering without making it look fake. The quality looks on the level of Pixar studios, amazing to me. It is pretty easy to make 3D motion spots look cheap and cheesy.

This isn’t the case for Deutsch Inc. and their back to the basics spot for the 21st century Beetle. Congrats.