The Experiences of Temple Advertising Students
Working at Ogilvy and Mather has opened my eyes to major trends emerging in the industry. I believe the next “Big Thing” in advertising is complicated given the array of pieces that are needed to create any great cohesive campaign…
Times at Chestnut Hill Local newspaper have been moving fast. I am very excited to be on the ground floor of a brand new project that has officials in Mount Airy buzzing. CHL will be coming out with a brand…
Advertising executives have a responsibility to provide the client with creative content that holds great value beyond just the message. The industry requires the work produced by the agency to be powerful and the common trend has been to leverage…
This summer I have been interning at Chestnut Hill LOCAL newspaper and it has been a very interesting experience to say the least. An endless supply of projects and ideas from my boss, Larry Hochberger, has kept me busy and…
I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one. Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction…
(typical Tumblr post) Not to brag or nothin, but I’ve been on Tumblr for about a year now. I won’t wow you with how many followers I have either (more than 39, less than 41). But besides being a great…
On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking…
I just had my last day at Weston Fitness, it was a weird change to end, but it is nice to not have to go Center City every other day. As I mentioned in my previous post; overall,…
I stand (sit, type) before you completely flabbergasted. The high level of intense media coverage of this wedding is unbelievable. (Just the fact that I didn’t have to mention WHAT wedding I’m referring to speaks for itself. For those of…
Actor David Keochner (Anchorman, Waiting) is having a free-form interview with Sarah Silverman. It’s hilarious, awkward, but most importantly it’s taking place in a Denny’s booth over breakfast. The series is called Always Open (watch here) and it’s the newest…
The above ambient campaign was created by the Quebec agency LG2.
I recently found this fresh idea utilizing web type. Manufactura Independente did a nice little write up which you can find in the links I posted. Anyways, web type has always sucked, true type that is (not images). They (Manufactura) managed to…
The Webbys is an award show celebrating excellence on the Internet. And since the medium is virutally endless, they’ve broken it down into several categories: Websites, Online film & video, Interactive Advertising, and Mobile / Apps. From their, each section…
If I had a dream account to work on, I think I’d have to go with Skittles. Of course, I’m basing this solely off of the completely insane and original advertising they have already (I don’t even particularly like candy).…
I discovered this from the most excellent Ad Teachings– definitely a must follow for anyone on Tumblr. SAS came up with an innovative way to get people to enter into their contest and provide free advertising. I love how they…
Each month, 20nine, offers up a cartoon or photo and asks for people to finish the story Winners chosen monthly! WHAT’S YOUR 01LINER? Current contest:
I saw this on Mashable the other day and thought it was just so darn precious. What a seamless blend of interactivity and brand awareness. Although, I guess it’s pretty easy to please your target demo when they’re dogs?
As indirect communication steadily becomes the standard form of communication these days, it is imperative that businesses and advertisers adapt to remain relevant in the consumer’s mind. A surefire way to lose a customer, in this new era of digital communication, is to overlook…
New York City’s Museum of Moving Image offers users a chance to create their own political TV ad online. You can upload your own media and experiment with different effects and transitions. It may seem like fun and games but if you do a really…
A simple use of geographic coordinates and wikipedia articles provides us with this simple animation. Displaying what looks like exploding random dots, is actually the location of large amounts of human progression. “Many Wikipedia articles are tagged with geographic coordinates.…
I should clarify that the full title is: “POM Wonderful Presents: The Greatest Movie Ever Sold.” Delightfully meta, right? Master of documentaries Morgan Spurlock is back and this time he’s taking aim at the marketing / advertising industries at…
This project is the idea of Candy Chang: “Many cities are full of vacant storefronts and people who need things. My New Orleans neighborhood is still without a full service grocery store. So I made these fill-in-the-blank stickers to provide…
The new world of mobile computing has definitely changed with the introduction of tablet PCs. In most cases these new devices bring a lot of the functionally of its more stationary counterparts to the palm of your hands. Two of…
This guy Alec Brownstein is a creative genius. Check out his website HERE for some of his work. I suggest checking out the hilariously twisted spot he made for Ovaltine. It’s ingenuity like this that’ll really put you ahead…
Whoa. What a great way to demonstrate your company’s objective!
Join PANMA (Philadelphia Area New Media Association) for the first event of 2011, as Scott McNulty, author, blogger and overall fun guy introduces us to creating a blog that people want to read.
Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest…
Stated to not be available until June, the $99 tablet for taking “digi-notes” won’t necessarily compete with the iPad, and that’s not the point. At least I don’t think so. The idea is something that has been exaggerated about for…
This year, the One Club asked students to focus on one brand, City Harvest. Students were asked to focus on City Harvest's brand awareness, while encouraging NYC restaurants and individuals to support the City Harvest program.
(In high-resolution, too!) The Art Project by Google offers you the opportunity to explore art museums from NYC to London to Prague using “Street View” technology. You can zoom in to artworks of interest and expand the information panel to…
With winter in full swing, many individuals–including this author–are seeking the solace of comfort foods. It only make sense for advertisers to try to appeal to this hankering–or in my case, weakness–of cold weather commuters to try a warm bowl…
Yesterday, we had the pleasure of getting some insights about interactive media and how we could make the most of our tracks. Our Creative Thinking professor, Kimberly Cassady, invited another guest speaker. Last time we had Mr. Ken Cills of…
Today is one the busiest travel days there is. Tomorrow is Thanksgiving and tomorrow night is Black Friday. I can appreciate a good deal as much as the next person, but I don’t care for Black Friday. I don’t like…
I think one of the most important things to do as an intern is keep up with the new clients that your company is signing on and with the rewards they are receiving. LevLane has three new client relationships; Philadelphia…
Hi, my name is Deione Sydnor-Robinson, Senior Advertising major at Temple University, currently interning at City Year Greater Philadelphia. The United States is currently facing an Educational Drop-out Crisis, every 26 seconds a students gives up on their education, which…
On this past Wednesday, October the 20th, Philadelphia Technology Park opened. This was all thanks to fellow employee at LevLane, Holly Mantle. Holly has been working on this project for a very long time now and finally her hard work…
Being an intern I get to see all the cool promotions/creative ideas going through the agency. Francesca Gunning, Account Manager, has been working on a project for over 7-8 months involving Hunting Park. The story was aired October 14th on…
This week’s general body meeting featured a visitor from Reminder Media, Andrea “Andy” Hartfield. Reminder Media is a small business specializing in Sales and Communications in Real Estate. They mainly work with real estate companies, mortgage brokers, and financial advisors.…
I am Gabrielle. I am a sophomore now and I’ve been interning at LevLane Advertising in the interactive department since April of my freshman year. I am an Advertising major. I love it!!!!!!!!! I love my job–what I do and…
Currently I am interning at a company called ReminderMedia. ReminderMedia is the company that publishes American Lifestyle magazine. It is a sales internship and much of the time I spend here is spent on the phone, making sales calls. There…
