The Experiences of Temple Advertising Students
Every 3rd Thursday, come network with the Young Professionals of the Philly Ad Club. This Thursday, the event will be at the Mexican Post location at 1601 Cherry Street from 6-9 pm. Cost is FREE. Please RSVP here.
Neatorama wrote an article about the story and process behind the making of some of the most renowned logos we see today. From Heinz to Aunt Jemima, they have ten different stories on ten different trademarks that are nationally known.…
Through my supermarket travels, I’ve taken notice of an interesting trend that’s happening in the breakfast cereal aisle. Retro rebranding appears to be the newest strategy breakfast cereal manufacturers are employing to attract consumers. Other attempts–such as low sugar alternatives and high in fiber varieties–haven’t…
Universal Pictures and The Temple Film Collective are offering an advanced screening of The Adjustment Bureau. This sci-fi drama and thriller stars Matt Damon and Emily Blunt. Matt Damon plays a congressman and Emily Blunt plays a ballerina. As they begin to fall in love with each other the agents of The Adjustment Bureau try to do everything in their power to keep them apart. Why do the agents want them apart? And will fate or free will prevail?
The East West Club is having a “Dine like a Boss” etiquette dinner. Come in professional attire and learn how to present yourself professionally. Get the opportunity to network and most importantly try out new and delicious Asian food. Only…
As an advertising student on the copywriting track, there is no question about it– I am on the computer ALL THE TIME. Whether I am accessing e-mail through my blackberry, or using Photo Shop on my Macbook Pro, there is…
After 4 months of work, Arcano Type has finally been released. Totally designed by hand, letter by letter, using Chinese ink on Japanese calligraphy paper. Pretty neat and clean, but super deco-style. I’m not quite sure it’s use yet beyond…
I started Weston Fitness about 2 weeks ago and everything is going well thus far. My name is Brianna and I am currently an Advertising student with a focus in Art Direction. I will be graduating in May and this…
So far at Creative Video, I’ve learned how to work in programs like Edius and eventually After Effects. I was hired as a graphic designer but has had the opportunity to work in video production because of experience I’ve gained…
Welcome to the PR Workroom! My name is Chiara Brunori, and I am a marketing/pr intern for the Fox School of Business. I am currently a senior advertising major, focusing on account management. Being a second semester senior is tough…
Design isn’t really my game, but this was too good to pass up. Gawker recently posted a compilation video of a bunch of possible ABC logos that were made in the the late 60’s to early 70’s. I actually think…
(click the image to enlarge) Clean and sleek. An Apple Tradition. If your lovemark is Apple, you’d be toting around this water bottle if this wasn’t a joke. Seriously, you know you would.
Ready to mingle? Taken but have no idea where to go this weekend? The Community Education Center is having a Valentine’s Day party! Activities include dance performances, live DJ, champagne, beer, massages, tarot card readings, a raffle, a photo booth for couples, a kissing booth for singles and best of all FREE FOOD. Don't mope around and sulk this weekend. You never know who you might meet!
Here’s a throwback design related post. It’s modern with old techniques. It’s been done but it’s fresh. Alberto Seveso is his name, and guess what? He is Italian if you haven’t gotten that from his name or the title already.…
This super bowl series of commercials was filled with themes of violence, nostalgia, references to the actual making of a commercial (within a commercial), the havock that may ensue while house-sitting, and…. Eminem? The rapper’s first appearance came in the…
With only five days away you better think of something good quickly! Over at Design Sponge, they have conjured up a cute and kitschy arrow to shoot at your love. (not literally) So follow gather these materials, follows these instructions,…
Temple University’s Progressive NAACP along with Dynasty Entertainment present The World’s Runaway. This multicultural event will display traditional clothing designs from different countries as well as showcase Temple’s multiethnic talent. Come celebrate diversity and dance to live music from DJ Yogi Bear!
A vital gem . . . a kick in the ass. (Esquire) Anyone who has encountered this book seems to be affected by it deeply. Check the reviews on Amazon, they’re frighteningly positive. How about that title, too? Classic switcheroo.…
It goes by many names: writer’s block, apathy, brain freeze, brain fart, uncreative, unimaginative, and most of all unmotivated. We’ve all been there. In our line of work it’s important to be able to flick on the creativity switch at…
Visit Philly’s upcoming ad campaign features advertisements for the Philly Fashionista. The new campaign focuses on retail and fashion in Philadelphia. A few of the ads in the new campaign will be featuring imagery from the upcoming Roberto Capucci exhibit…
Have you heard about the Love Letter Mural Project? Love Letter is a project by West Philadelphian native muralist Stephen Powers in conjunction with the City of Philadelphia Mural Arts Program. What is this Love Letter Train Tour? Philadelphia’s official Love…
As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s…
Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a…
I heart logos season two has just begun. This is the only design competition of its kind. Anyone can submit. ($10 submission fee per logo entry). You can submit as many as you’d like. And the submission period goes until…
With winter in full swing, many individuals–including this author–are seeking the solace of comfort foods. It only make sense for advertisers to try to appeal to this hankering–or in my case, weakness–of cold weather commuters to try a warm bowl…
Egypt and Tunisia keep getting mentioned both on the news and on campus. We hear names like Hosni Mubarak and Ben Ali but who are they and what have they done to piss so many people off? Get into the…
If you love body art or have a tattoo, the Philadelphia Tattoo Arts Convention can be a chance for you to meet like-minded people. If you’re looking to get a tattoo, what better place than a convention where there will…
If I could have the attention of all the copywriters for a moment, please. Art direction, account management, research: you can stick around if you’d like. I still love you for who you are. As my first blog post for…
https://www.youtube.com/watch?v=8ulbjaKmKG0&feature=player_embedded Volkswagen is releasing a new 30 second spot for their second generation “neue” beetle. Created by Deutsch Inc., located in New York and Los Angeles. Unfortunately they have a flash site, which isn’t very up on the times, but…
Qube Konstrukt, an Australian “do it all” agency has my pick of the week. With works using every medium and in every media I just couldn’t put them down in any way. Not only do they produce a ton of…
Not only is the video especially inspiring, due to the content and also the ambient soundtrack, but the concept is ingenious. If produced, this phone will be a huge step forward in application development and in design. We are talking…
Hello everyone! On behalf of TAC, we hope that everyone had a pleasant break. It is good to be back though! TAC has a lot to look forward to this semester. First of all, our general board meetings will be…
Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday…
Philadelphia Mob Hit Man John Veasey This composition would make an amazing outdoor installation, but I could understand neighborhood groups not wanting to glorify mafioso (especially since the fascination has died down). It’s credited to mosaic portrait artist, Jason Mecier.…
I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s…
I’m no expert on Asian culture, but right away I picked up on something about this ad and I could be wrong about it. From my understanding, older women don’t wear their hair down (if it’s long). Instead they have…
This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig…
Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning…
Offering consumers value for their time is an essential aspect of good advertising. One thing I learned while interning at City Paper is that products with high demand receive the best response from advertising. If you are selling something people…
My time here at LevLane has been quite the experience. I’ve learned so much from so many different industries: Banking, Recycling, Law, Senior Living Communities, etc. I’ve done comparative analyses, I’ve attended status meetings for different clients, I’ve even got…
