Geico: The Business, the Website, the People

Through my internship at Geico, the insurance company, I learned a lot about the business model. Geico was established in 1936 by Leo and Lillian Goodwin. Geico was built on humility and honest work. With beginnings in the Great Depression, Geico is now one of the most successful companies in the nation. So what does Geico have to owe to its success? And what continues to keep the drive in the company? Geico cares about its people and the way it communicates with them. A majority of the company itself is Internet based. With different ways to search, get a quote, and pay bills online, Geico keeps all people involved everyday.

Geico has a website which is very appealing to the everyday person. On this website, there are a variety of things that can be done whether one is just getting a quote or browsing. There are places where one can get a quote, file a claim, and look at her policy. In fact, Geico spent big money on cell phone and tablet technology, and any other devices used to access the website in a functional manner. This is important because the website plays a huge part in closing a sale. It is one of the first impressions that people get when they first hear about the company. It is also a good resource for people to pay their bills online. Finding a market for everyone is important to Geico.

Geico is a company of reliability and convenience. Tasks are performed at a fast pace in order to operate in the most efficient manner. Clients go to the website and enter their information, which helps the sales representatives in closing the sales. The client is contacted directly through phone and email channels by the sales representative in order to make sure a policy is started properly. A program called GTOOLS, as well as Excel spreadsheets, are utilized in contacting the follow up clients. By following up with potential customers, sales representatives can help them make a decision by counseling them.

Geico is a company that keeps people involved everyday. Whether they are paying a bill or getting counseled by a sales agent, Geico’s number one priority is to keep clients happy and to close the deal. A lot of this is done through Internet, so people are able to understand the company’s history and values. Geico sincerely cares about its people and they ways it can communicate with them. This is what Geico owes its success to: its clients.