My Internship at Higher Collective: Embracing the Emerging Cannabis Industry

This semester, I’ve had the exciting opportunity to intern with Higher Collective, a cannabis company and dispensary based in Connecticut. As someone intrigued by startups and rapidly growing industries, this experience has been incredibly rewarding and eye-opening.

In my role at Higher Collective, I focus primarily on social media and marketing. My responsibilities include brainstorming creative ideas to promote the brand and its products, creating engaging content such as reels, posts, and event flyers, and interacting with audiences across various platforms. One of the latest initiatives I’ve worked on is promoting the grand opening of Higher Collective’s 7th location in Hamden. Collaborating on this campaign has provided valuable insight into the strategies used to generate buzz and excitement around significant milestones like this.

This internship has reaffirmed my passion for the intersection of social media and the cannabis industry. Contributing to a company that is both growing and reshaping the perception of cannabis has been incredibly rewarding. I’m eager to see where this journey leads and how I can continue developing my digital marketing skills.