One Year at Subaru of America HQ

Hi everyone! Back in May, I started my one-year internship as an Advertising intern at Subaru of America. I support the entire advertising team, but primarily focus on Brand Equity, which includes Awards & Accolades, Subaru Love Promise Pillars, and the Subaru Share the Love Event®. 

A big part of my role centers around Subarus most well-known initiatives: Subaru Share the Love Event and Subarus five Love Promise Pillars- Subaru Loves to Help, Subaru Loves the Earth, Subaru Loves to Care, Subaru Loves Learning, and Subaru Loves Pets. I have learned so much from seeing the creative execution from start to finish for each of these campaigns. My main role for these campaigns is managing an asset submission document, which organizes all assets needed for each campaign. These assets include Point-of-Purchase materials, digital banners, billboards, vehicle wraps, guides, campaign imagery, and more. Once all assets are loaded into this document, I ensure they are uploaded to a site called the Marketing Resource Center for retailers to order and download the assets we created to ensure they have the appropriate materials needed for a successful campaign. Another main role of mine is reviewing creative to maintain branding and language consistency. 

Another main project I work on is managing a part of Subaru.com called Dear Subaru, which is part of the site where customers send in their personal stories being Subaru owners. I go through and read each submission and, if appropriate, the story is approved and uploaded to Subaru.com. From this site, I have been managing a project to get select customer Dear Subaru stories uploaded to Subarus official social media platforms. Managing this project has taught me how powerful authentic storytelling can be in marketing. It’s also helped me strengthen my attention to detail, judgment, and communication skills. Especially when coordinating between teams and ensuring that customer voices are represented respectfully and accurately. Most of all, it’s shown me how brand loyalty is built not just through products, but through the genuine connections people have with them.

Looking back, this experience has been more rewarding than I could have imagined. I’ve gained confidence in my communication, organization, and project management skills, and I’ve learned how to work effectively with a variety of people and teams. Most importantly, I’ve seen how impactful marketing can be when it’s built on genuine values and community connection.

If I could give one piece of advice to future interns, it would be: be curious and get involved. Take the time to meet people outside your immediate team and ask questions. Every conversation helps you understand the bigger picture and can open new doors.

This internship has not only strengthened my passion for advertising and marketing but also given me a deeper appreciation for brands that truly live their values. I’m excited to keep learning and growing through this internship, and to see what the future holds.