Toddlers & Tiaras

I am currently an intern at Soko Inc., a marketing and events firm, in the heart of South Street shopping. Who knew that my first experience at an internship would entail me babysitting kid models, sounds like I didn’t learn anything from this, but trust me I did! This was my first event that I ever worked with my internship and I was determined to step up to the plate and show what I am capable of. This event was hosted by Marlton Square Shopping Center and was held in the shopping center parking lot. Various stores participated including; Gap, Victoria’s Secret,…

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First Fridays, free tots

Since the beginning of this semester I have been interning at North Bowl Lounge N’ Lanes, which is located at 909 N. 2nd Street (Northern Liberties). North Bowl is a bowling alley that radiates friendliness and presents an atmosphere that compliments a good time. One of my supervisors, Mandi Bompensa, is a graphic designer and marketer for North Bowl who was a recent addition to the business. My major is advertising, copywriting track, and at North Bowl I have dabbled in everything from street-level marketing to social media marketing. On the first friday of every month North Bowl exhibits art…

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Doing little things well is a step towards doing big things better.

As my first internship comes to an end at Fame House LLC, I can say in very strong confidence that my experience has been nothing but inspiring. As a very small company, Fame House holds their own with larger companies because of their dedication and love for what they do. One specific thing that always stood out to me through this experience is how doing little things well is a step towards doing big things better. In a start-up company, this saying is something that always must constantly be in mind. Everything that is being done is for the big picture. Though some…

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A Reflection on the Small Company with Big Ideas: i-g Creative

As my internship at i-g Creative dwindles down to close, I have had a chance to look back on this past semester at what I’ve spent my time doing and what I’ve gained from my internship. In my last blog post, I discussed how i-g Creative was not an average company: it’s small, and laidback but as an intern I felt like I was contributing to the company instead of being given busy work. i-g Creative forced me out of my comfort zone in many aspects. The interns are given a lot of freedom in what their workweek looks like…

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Small World

I am currently an intern at Soko Inc., a marketing and events firm, in the heart of South Street shopping. When I first applied to this internship, I had no idea how small the company was or who was the CEO. I know that information is the first thing you should find out, but I was so concentrated on finding an internship that I applied to everywhere that I could. After two weeks of putting in my application, I received a call from Soko Inc. asking me to come in for an interview and the person gave me the email of the…

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High Schoolers “MADE” for this.

They are the future. Opening high schoolers’ eyes to the advertising world, envelopes such hope in their potential success. The final presentation is near, and I’m so excited to share our work with executives from Temple, Philly Ad Club, and administrators from both of the high schools. The best part about this event is the two, very different campaigns that the students we’ll be presenting to our client- Philabundance. There are two “big ideas” that I’m sure will win them over. Kensington CAPA’s efforts are more digital, as they focus more on viral production and showcase their talent with technology.…

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Saying hello to the future @ LevLane

As we approach the end of fall semester, let’s take this opportunity to reflect. Lucky to have been given the chance to intern at LevLane, I would be sad to leave. Fortunately, they have asked me to stay and continue working in the Traffic and Production department. I’m overwhelmed with joy, and see great things coming from elongating the experience. Because LevLane is rather small and close-knit,  one of the greatest take-aways thus far are the connections. The people I work and interact with have been nothing but awesome. Their guidance and welcoming personalities have given me the chance to taste all…

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Ta Ta Anthropologie!

I can’t believe my time with Anthropologie as a Visual Design intern has come to an end! These past 3 months have been nothing short of magical. Unlike my previous internship at a small branding agency, Anthropolgie has offered me many new and original experiences that I can’t imagine learning anywhere else. As an art direction major, most of my education has been focused upon what to expect in an agency setting. I decided to take this internship because it was exactly opposite of that! In this position, it was my responsibility to design, formulate and craft all of Anthropologie’s Rittenhouse Square…

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Lessons Learned from RGI

Through the duration of my internship I have learned how to do many things within a self-run company. I have learned how to create a business plan and how to present it to potential clients. I have learned how to create contacts with outside vendors as well as purchase media spots with those vendors. The experience as a whole was positive but even the greatest of times have their challenges. The event that I planned and executed was not a great success due to a hurricane hitting the area the day of the event. However, it was not a complete…

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Interning with Life Changers at Weston Fitness!

Hello! My name is Kelly Roland, and over the course of this semester, I have had the privilege of interning at Weston Fitness as a Marketing/Advertising Intern. Weston Fitness is located at 1835 Market St. and is a beautiful fitness center/health club located on the second floor with an awesome view of Market Street. When I first started interning at Weston Fitness back in the beginning of September, I was so eager to get started and learn as much as I possibly could! On my first day, as one of three interns (originally), I had crazy butterflies in my stomach…

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Great Internship at i-g Creative

I have been told countless times that I have “the best internship”. Interning at a marketing and online publishing company has given me so many awesome opportunities and experiences. Because it a small company (5 employed staffers, 8 interns) with not so small clients (Google being the largest) there are a lot of tasks and responsibilities given to interns. The majority of our work consists of researching and attending events throughout the area and then writing articles about them and taking pictures to have posted on one of the 5 websites the company runs. We have access to events like…

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Opportunities Aren’t Given They’re Made

We’ve all seen the campaign that look school pride to a new level and on Wednesday, November 28th the amazingly talented team from Neiman advertising agency ventured to North Philadelphia to give us a behind the scenes look at how they did it. First to speak was David Burden the Senior Strategic Planner on the Temple University account. He explained how Temple was way below its competitors when it came to dollars spent on advertising. Temple was “outspend and outshouted” and the higher education market is a “sea of sameness” as Burden put it.He went on to discus the marketing…

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PHL: Modern Renaissance City

As a Temple Student and thus a Philadelphia resident I seem to often forget that tons of people visit Philadelphia as a vacation spot each and every day. That was until I came across PHL Partners, a “toolkit” to show the great parts of the city of brotherly love. This toolkit made by the Philadelphia Convention & Visitors Bureau is an open-source platform that shares the unique stories of Philadelphia. This advertising effort is working towards associating Philadelphia as a “modern renaissance city” by creating a montage of shots throughout the city highlighting the uniqueness Philly has to offer. The…

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Intern Promotions DO Exist!

After about two months of being at my internship, I was promoted (without pay) to an editor of one of my company’s websites. I-g Creative is a marketing and online publishing company with about five different websites on different topics and areas of our work. Each of these websites are also heavily dependent on their social media presence and the content produced by employees. When I started interning with i-g Creative, my responsibilities were to attend and research events throughout Philadelphia so that I could take pictures and write articles about them to be posted on their sites and sent…

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Finding a Mentor

It’s no secret that the business world is primarily dominated by men. This fact is especially evident when you look at the number of women in executive positions compared to men. While statistics vary, the ratio is around 1:10. What does that say about the amount of success a woman can hope to achieve in business? Do we have to work ten times as hard as men? It’s daunting to be a woman in such an unequal marketplace. That’s why as an intern, I’ve sought mentors in the workplace to help me reach my potential. Research done by the American…

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