Advertising

Interning

My name is Shannon King and I am a sales intern at PHL17. This has been a great opportunity to work for a television station to see how it operates. I have also learned first hand how important advertising is to any…

Word Press Launches Portfolio Builder Site

As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made…

Philadelphia Advertising Industry Adjusts to the Times

Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking…

FREE DESK HERE!

If you have heard the phrase “FREE DESK HERE” being talked about on Twitter or Facebook and had no idea what they are talking about, here’s the scoop. London based company, Open Studio has begun a new project called Free…

Comm Arts; A Must Have Subscription

One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to…

Doing Good in Philly

Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that.  With a large experience base, Skai Blue Media represents…

Radio is NOT Dead

As my internship at 93.3 WMMR is coming to an end, I can say with confidence that I am leaving with a sense of optimism. Radio is not going anywhere anytime soon. MMR has certainly had its share of hardships…

3 Things to Know About Interning in Advertising

I’ve learned a few valuable lessons in my internships, and I hope these three things will be helpful to anyone beginning an internship in advertising. Ask questions In the beginning of an internship it is often intimidating to ask questions.…

Finding a Mentor

It’s no secret that the business world is primarily dominated by men. This fact is especially evident when you look at the number of women in executive positions compared to men. While statistics vary, the ratio is around 1:10. What…

Advertising Week in NYC!

Each year, NYC hosts a huge event that gathers all of the advertising and marketing industry’s leaders which features over 200 special events and ‘thought leadership seminars’. Why am I telling you this? Because you should consider going! The event…

Social Hollywood: The Beauty Inside

I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a…

Never say No

This summer I am working at Lorel Marketing Group in King of Prussia. Lorel is a full service marketing agency that has a main focus in commerce and the healthcare industry. I am working in the interactive department that focuses…

Writing is important, and it’s not so bad after all

At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form…

SHESAYS, A Global Creative Network for Women

I’ve stumbled upon an interesting website called SheSays,  an award winning organization (London based), promoting free mentorship and events for women who aspire to work in the creative advertising and marketing industries. What I like about this site is it…

G2 Agency in NYC

With a recent visit to one of the world’s top advertising agencies, G2 was absolutely a thrill! The main headquarters office is located right in the heart of NYC. What can get better than that? G2 is an integrated marketing…

Not for the Faint of “Hart”……..

Now as an advertising student, it’s one thing to learn about advertising through the great textbooks we read every semester and through the wonderful mock campaigns that we creatively accomplish (including the hours we spend creating such advertisements). But it gives…

And Then It Hits You………

I knew that Advertising required creating ads anywhere your heart can dream of or creating any experience you’d like. And I knew that advertising was needed by all brands, businesses and initiatives in order to do so. But it is…

What I’ll Be Doing This Summer…

I know its been a while since I blogged, but here’s an update to what’s been happening. Ever heard of i-g creative? That’s where I’ll be working for my 2nd internship! “Its an entertainment marketing and online publishing agency specializing…

The Beginning of the End

Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t…

My Tribune to Photoshop.

I continued to look through Philadelphia Magazine and I came across an advertisement for a new resort in Atlantic City called Revel. The advertisement caught my attention because the advertising was very different. It had 6 series of advertisement focusing…

Can Pubes Save American Apparel?

American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And…

I Guess Copy is Really Important.

This week, I took a look at Philadelphia Magazine. Philadelphia Magazine is a location-based magazine filled with all the different things that are going around in Philadelphia. It includes large amounts of advertisements for companies that are around the Philadelphia…

History Repeats Itself.

This week I took a look at GQ April 2012 issue (the “special issue”). In it, there are tons and tons of advertisements and things that men need in the year 2012. When looking through the magazine, I found something…

Agency Life: Teamwork at Its Finest

The last internship I had I worked more on the client side of the business. This Spring I wanted to work at an agency so I could experience the agency environment. As a Project Manager intern at Brownstein Group, I…

Doing the Small Stuff

When I first got to my internship at PHL17, I got to find out that one of my tasks at my internship would be to watch the front desk from time to time. At first I was slightly discouraged. I…

The Importance of Being…Social?

When you finally get the internship that you wanted, this might not be your first priority. The nervousness and excitement you feel on the first day may cause your top focus to just be not to trip over your own…

Magazines Are Realizing Pinterest’s Potential

With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even…

Google: Looking into the Future. Literally.

Google has created an augmented reality glasses called Project Glass. The glasses itself looks very futuristic and it can perform simple functions and it acts like a smartphone, a navigation system, a day planner, camera, and so on. So could…

Too Boring.

I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the…

“Design is creativity with strategy.”

Students at Temple see thousands of advertisements on campus each day.  Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the…

A Good Kind of Sweat

  This week, I took a look at the April 2012 issue of Detail Magazine. In this magazine I found an advertisement that I’ve seen many times before. I was thinking about whether or not I should talk about this…

Visual Power

Just take a look at this print ad… At first glance, I thought it was a cellphone too, but taking a second glance, its something more than that. Nissan’s “CellTruck” print ad was created by TBWA Argentina. Brilliant, isn’t it?…

Facebook & the Much Younger Generation

I came across an article on AdWeek called “Data Points: The Kids are Online.” The article basically reveals how younger children today such as 7 years old are already using social media sites like Facebook. I started using Facebook when…

Unconventional

This week I decided to take a look at Women’s Health magazine. I don’t particularly look at Women’s Health but I decided since I looked through Men’s Health, I would do the same for all the women out there. In…

Funny Faces

I continued to look at Women’s Health this week, the April 2012 issue with Kristen Bell on the cover. I found another advertisement that I thought was cool. I rarely see advertisements for LifeSavers Mints but in this magazine I…

Ads That Don’t Make Sense.

This week I continued to look through GQ magazine (March issue) and came across an advertisement that seemed a bit off. We all know that little lizard from Geico. Well, in this advertisement they are using their phrase “15 minutes…

Effects Are Cool.

This week, im looking at the current issue of GQ magazine. When looking through the magazine there are tons and tons of advertisement for men’s fashion. I came across an interesting advertisement for the True Religion Jeans. In this campaign…

Smith and Wesson “Target” Women

Smith & Wesson Holding Corp. has typically been a man’s brand: even the landing page of their website screams Male Cop and/or Military Veteran With No Regard For Style Whatsoever. The company sells security equipment, handcuffs, and above all, firearms. Apparently, nearly…