The Experiences of Temple Advertising Students
A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that…
Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing…
PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets…
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process.…
My name is Shannon King. I’m a junior at Temple studying advertising, in the management track. I was a sales intern for PHL17. At my internship I was able to take a look inside the TV World, specifically through the…
The day we all thought would never come is almost upon us…. GRADUATION! Even though this is what we have been looking forward to for the past 4+ years, now that its finally approaching, some of us might not feel…
https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that…
I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free…
My name is Shannon King and I am a sales intern at PHL17. This has been a great opportunity to work for a television station to see how it operates. I have also learned first hand how important advertising is to any…
As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made…
Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking…
If you have heard the phrase “FREE DESK HERE” being talked about on Twitter or Facebook and had no idea what they are talking about, here’s the scoop. London based company, Open Studio has begun a new project called Free…
One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to…
Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that. With a large experience base, Skai Blue Media represents…
As my internship at 93.3 WMMR is coming to an end, I can say with confidence that I am leaving with a sense of optimism. Radio is not going anywhere anytime soon. MMR has certainly had its share of hardships…
I’ve learned a few valuable lessons in my internships, and I hope these three things will be helpful to anyone beginning an internship in advertising. Ask questions In the beginning of an internship it is often intimidating to ask questions.…
As my internship at i-g Creative dwindles down to close, I have had a chance to look back on this past semester at what I’ve spent my time doing and what I’ve gained from my internship. In my last blog…
It’s no secret that the business world is primarily dominated by men. This fact is especially evident when you look at the number of women in executive positions compared to men. While statistics vary, the ratio is around 1:10. What…
It is more than halfway through my account service internship at Tag Strategies and it has been an eye-opening experience for me. I was excited on the first day yet nervous not knowing what I was getting myself into. Since…
Each year, NYC hosts a huge event that gathers all of the advertising and marketing industry’s leaders which features over 200 special events and ‘thought leadership seminars’. Why am I telling you this? Because you should consider going! The event…
I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a…
This summer I am working at Lorel Marketing Group in King of Prussia. Lorel is a full service marketing agency that has a main focus in commerce and the healthcare industry. I am working in the interactive department that focuses…
At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form…
I’ve stumbled upon an interesting website called SheSays, an award winning organization (London based), promoting free mentorship and events for women who aspire to work in the creative advertising and marketing industries. What I like about this site is it…
With a recent visit to one of the world’s top advertising agencies, G2 was absolutely a thrill! The main headquarters office is located right in the heart of NYC. What can get better than that? G2 is an integrated marketing…
Now as an advertising student, it’s one thing to learn about advertising through the great textbooks we read every semester and through the wonderful mock campaigns that we creatively accomplish (including the hours we spend creating such advertisements). But it gives…
I knew that Advertising required creating ads anywhere your heart can dream of or creating any experience you’d like. And I knew that advertising was needed by all brands, businesses and initiatives in order to do so. But it is…
I know its been a while since I blogged, but here’s an update to what’s been happening. Ever heard of i-g creative? That’s where I’ll be working for my 2nd internship! “Its an entertainment marketing and online publishing agency specializing…
Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t…
I continued to look through Philadelphia Magazine and I came across an advertisement for a new resort in Atlantic City called Revel. The advertisement caught my attention because the advertising was very different. It had 6 series of advertisement focusing…
American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And…
This week, I took a look at Philadelphia Magazine. Philadelphia Magazine is a location-based magazine filled with all the different things that are going around in Philadelphia. It includes large amounts of advertisements for companies that are around the Philadelphia…
This week I took a look at GQ April 2012 issue (the “special issue”). In it, there are tons and tons of advertisements and things that men need in the year 2012. When looking through the magazine, I found something…
The last internship I had I worked more on the client side of the business. This Spring I wanted to work at an agency so I could experience the agency environment. As a Project Manager intern at Brownstein Group, I…
When I first got to my internship at PHL17, I got to find out that one of my tasks at my internship would be to watch the front desk from time to time. At first I was slightly discouraged. I…
When you finally get the internship that you wanted, this might not be your first priority. The nervousness and excitement you feel on the first day may cause your top focus to just be not to trip over your own…
With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even…
Google has created an augmented reality glasses called Project Glass. The glasses itself looks very futuristic and it can perform simple functions and it acts like a smartphone, a navigation system, a day planner, camera, and so on. So could…
I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the…
