Advertising

Break Out of Your Shell

Working in an agency environment provides a lot of perks. There are social outings, wellness seminars, and social interactions with different agencies and professionals. All of these events provide great networking and learning opportunities you normally don’t get in the…

Unconvential Takeaways from the Pitch

Where has the time gone this semester?! I swear yesterday was the first day of my internship and now it is coming to an end. I learned a great deal this semester interning for the marketing department at GEICO. My…

A Permanent Internship

Most fellow students I have come across took an internship in a traditional ad agency, or marketing company that would naturally progress into either a job, or teaching the tools in order to land one. I, however, decided to intern…

Geico: The Business, the Website, the People

Through my internship at Geico, the insurance company, I learned a lot about the business model. Geico was established in 1936 by Leo and Lillian Goodwin. Geico was built on humility and honest work. With beginnings in the Great Depression, Geico…

Editing: A Necessary Evil

I’m not just talking about spell check. Go read it forward, backwards, and sideways. Read it out loud like a monologue to your roommates. Does it sound good? Great. Now go make it better. Can’t? Let new eyes see it…

Riding Around in the Geico Car

As I embark on this real world journey at the local Geico office in Wynnewood, my experience is teaching me leadership and communication skills. My position is Marketing Intern, and I am responsible for a variety of duties, the biggest…

“Moderating to the Max” Book Review

Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond…

WMMR: Saying Goodbye…as an Intern

Hello readers! I am in the final week of my internship with 93.3 WMMR. WMMR is a radio station which houses one of the most popular morning shows in the country and it wouldn’t exist without the help of the…

I.N.T.E.R.N.

The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like. I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being…

93.3 WMMR Intern

Hello fellow readers and interns! I am Kelly. I am currently in my final semester as an Advertising Account Management major. This past semester, I have been interning with the Sales Department at 93.3 WMMR. Before starting the internship, I…

Status Reports and Saying “hello”

My internship at PerformRx (pharmacy benefit manager) is winding down and I only have a few weeks left. I have recently created a final list of projects that need to be completed before the end of the semester. Most of…

PerformRx Internship

For the fall semester of my senior year I am interning at PerformRx, which is part of the Amerihealth Caritas Family of Companies. As a full-service pharmacy benefits manager (PBM), PerformRx works with health plans in order to improve patient…

There’s Something About Daisy

It was after a crazy morning filled with bike troubles, ruined clothes, and sweaty helmet hair that I finally met the newest employee of ChatterBlast Media. She was young, very tan, and had a twinkle in her eye. The instant I…

Overcoming Obstacles and Making Use of Your Time

VS. I have been interning with the Philadelphia Virtual Academy since January. The goal was to bring in students from competitors and increase enrollment and awareness. I went into the interview with a lot of ideas about what could be…

Getting Involved, Getting Excited

I used to be an education major so when I switched to advertising, although I love it, I missed having the chance to work with kids. For this reason, I was really excited when I saw an email come through…

Advice: Take Full Advantage of an Internship

I cannot believe that the semester is almost over, and with it my time at Future Media Concepts. Looking back at my first day in January, the amount that I have learned is amazing. My experience here has gone above…

Future Media Concepts: A Glimpse Into MY Future

This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am…

Allied: Gateway to My Future Career

My name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University.  This semester, I interned at Allied Integrated Marketing as their sole-marketing coordinator intern.  Allied is a full-service marketing agency for the entertainment and…

Allied: Integration In and Out of the Agency

Hello, my name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University.  This semester, I have spent my time at Allied Integrated Marketing as their marketing coordinator intern.  Allied is a full-service marketing agency…

Late autumn

I can’t believe that I finished my internship at Harmelin. I am a little sad that I have to leave a great place that is filled with great people; I wish that I could stay there for a little longer,…

Looking Into The Future with Coyne Chemical

Hello All, Recently, Coyne Chemical has made an offer for full time employment after graduation. I must say, I am extremely excited for the opportunity and I could not ask for better people to work with. Over the past semester…

I’m done with my internship… Now what?!

It’s a scary thought for a lot of seniors when the end of the school year finally approaches. All the credits are completed, the works handed in, the exams are graded, the internship comes to an end and now it’s…

Hidden Message in Ad for Children at Risk

A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that…

Are You #TempleMade?

    Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing…

PETA Uses Temple Student’s Winning Ad

    PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets…

Inside View on NSAC

  Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process.…

A look inside the TV World

My name is Shannon King. I’m a junior at Temple studying advertising, in the management track. I was a sales intern for PHL17. At my internship I was able to take a look inside the TV World, specifically through the…

Graduation is Around the Corner!

The day we all thought would never come is almost upon us…. GRADUATION! Even though this is what we have been looking forward to for the past 4+ years, now that its finally approaching, some of us might not feel…

Evian’s “Baby & Me”

https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs   Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…

Happy Earth Day, Google!

    Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that…

The Free Journal Project

    I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free…

Interning

My name is Shannon King and I am a sales intern at PHL17. This has been a great opportunity to work for a television station to see how it operates. I have also learned first hand how important advertising is to any…

Word Press Launches Portfolio Builder Site

As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made…

Philadelphia Advertising Industry Adjusts to the Times

Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking…

FREE DESK HERE!

If you have heard the phrase “FREE DESK HERE” being talked about on Twitter or Facebook and had no idea what they are talking about, here’s the scoop. London based company, Open Studio has begun a new project called Free…

Comm Arts; A Must Have Subscription

One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to…

Doing Good in Philly

Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that.  With a large experience base, Skai Blue Media represents…

Radio is NOT Dead

As my internship at 93.3 WMMR is coming to an end, I can say with confidence that I am leaving with a sense of optimism. Radio is not going anywhere anytime soon. MMR has certainly had its share of hardships…