Internship Life: Things Not Expected, But Still Valid
Interning at Skai Blue Media has been an experience for me that I will appreciate for years to come. I am currently a graphic design intern at Skai Blue Media,...
Adlib
The Experiences of Temple Advertising Students
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Google vs. Facebook
...that Facebook will eventually gain power to take over Google and revolutionize the way we search for content on the Internet. https://www.youtube.com/watch?v=SD951tHz38g Check out Facebook Graph Search for yourself: https://www.facebook.com/about/graphsearch...
The Bible of Modern Advertising: Confessions of An Advertising Man.
...concepts “are as valid today as there were in generally,” as he said in the introduction of this book. In this book, Ogilvy uses lots of real cases for the...
Chicken Scratch
...than three weeks, and already have basically filled an entire note book with notes, drawings (mostly relevant I promise), and a lot of arrows. At times as a visual learner...
College Day Tomorrow! (discounts, and whole foods goody bags, what’s not to love?)
...bag from Whole Foods!) Historic Philadelphia How to get around FOR FREE: Visit all three neighborhoods with FREE shuttle service, or hop on and off the Phlash trolley, FREE...
SEO, PPC, and Analytics: A Brief Overview
...best position for when their consumers search for them. Search Engine Optimization Search Engine Optimization (SEO) relies on how you show up in organic search, which includes the free or...
Create a Handmade Book, earrings, or your Own Letter Pressed Stationary at Anthropology with Design Philadelphia
...register! Custom Book Workshop October 15, 10am-11am Create your very own custom book with designer and founder of roughdrAftbooks, e bond. www.roughdraftbooks.com RSVP by sending an e-mail to anthroevents@anthropologie.com Letterpress...
Book Suggestions from Mccann Erickson and Avis Budget Group
...the beginning of the CLE department, this book played a huge role in shaping the department. The idea is about creating a company culture, and this book talks about the...
GOODIE BAG
...view more BRUSHES 23 Brushes Light Blurs Brush Set, Free for all uses commercial and personal Click here to visit website and download TYPE FACES Banda Typeface Banda is a...
A Paid Search Internship that Surely Paid Off
...welcomed me, and most importantly guided me through the process of paid search advertising—a form of online advertising hosted on search engine websites and providing relevant advertisement to user searches....
Being a Design Intern with a Niche Book Publisher
I’ve always been a bookworm. When I was a girl, books kept me company. I can vividly remember that for my family, Sundays were our day to go to Borders...
Finished my test!
My name is Jin and I have been here at Two 1 Five Design Group for couple of weeks. I have been in training for a bit and getting tested...
Experience the 2011 Philadelphia Live Arts Festival and Philly Fringe!
...online. Enter code STUDENT at checkout, if you have a valid student ID or are under 26. Bring Valid ID illustrating age or student status with you to the Box...
“Pick Me: Breaking into Advertising and Staying There” Book Review
...creatives. They wrote a whole section just for “the suits” of the business. Below are sample pages from the book and a link where you can find it online. https://www.amazon.com/Pick-Me-Breaking-Advertising-Staying/dp/0471715573...
How to Make a Book
...book made at Moonstone is either an event anthology (Haiku Day, Earth Day, Int. Womens Day) or a chapbook compiled of one author’s poems. They go through very similar processes,...
Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
...book was very informative in terms of market research and what needs to be done to change it. While I went into the book with one opinion, his strong use...
Made to Stick
...unexpected, and so on. I also think that this book can be applied in many different ways, not just to come up with ideas. At the end of the book...
Tips and Tricks for Interns
...be sharing with you today as well. Tip #1: Utilize sticky notes and pay attention to due dates. Every time I get assigned a project, I write the job...
Working Inside One of the World’s Largest Book Publishers
...to garner attention from media outlets. I compile media contact lists and do research to decide to whom would be best to pitch a book. I also email media contacts...
Setting my MayoSeitz on Media
...to come back, and it makes everyone happy. It will make the buyer more likely to commit to the company if they’re getting free billboards or even extra time on...
Jack of All Trades, Master of None
...reaches your goal, the performance is impressive and satisfying to watch over time. My main pay-per-click responsibility is a client offering college exam prep in Southern California. It’s incredibly unique...
I Am Capable, And So Are You
...paid search ad, keyword research, search query reports, and learned the inner-workings of Google Ads through campaign optimization and strategy. I’m really proud of myself for the work that I’ve...
Social Media Explained Book Review
In this book review I summarize Social Media Explained and share my thoughts on the main concepts found in the book. Thanks for listening. https://smcsites.com/adlib/files/2014/10/Social-Media-Explained-Review.mp3...
Survey Says!
...some qualitative to gain insight into better refining our positioning. There are many different combinations of research and testing available to you. All of which may provide you valuable insight....
Building Book Covers
...how I would like it. However, I really enjoyed the work environment. Some of my favorite projects were designing a logo for a book series and creating the book covers....
I Heart Logos: A truly unique (and amazing) design competition
...competition. I simply love it. Important dates to remember. 10.01.10 – Season 2 begins 10.07.10 – Season 1 winners announced 12.10.10 – Season 1 book ships to buyers 08.31.11 –...
Ogilvy on Advertising
...in 1948. Within 35 years in the business, he had gained a tremendous amount of expertise, which he shared in his book Ogilvy on Advertising. The book lived up to...
The Almighty GRID–Resources
...about designing with a grid and examples visit this article on smashing magazine.com I came across a number of ways to establish grids using resources and templates found online… ...
MAY 19: The ADCP wants you to *EXPOSE* yourself.
...and food-more drinks and chatter 10-11 after hour mixer *You MUST Register your work by Friday MAY 13th Download the instructions for how to prepare and submit your work. https://www.youtube.com/watch?v=Y6HJNse_xuE&feature=player_embedded...
“Do You Know the Exact Address for Google’s Offices?” “No, Just Google It.”
...information on the search results page, a value added given it was completely free ad space for vital client information. We discussed many topics throughout the day, and I was...
Optimizing my Experience as a Search Engine Optimization Intern
At Temple, I’d been studying advertising with a concentration in brand strategy and research, and although I enjoyed what I learned and completed in my coursework, I was very eager...
Ethnography for Marketers – A Book Review
...my Qualitative Research course well because of the way you relearn the different methods of ethnographic research from a selling perspective. Listen to my podcast book review below! https://smcsites.com/adlib/files/2017/11/Ethnography-For-Marketers-Recording.mp3 ...
How to Win Friends and Influence People in the Digital Age – A Book Review
...digital viewpoint. This book offers priceless advice on how to build, maintain and even stand out in the digital space. Listen to my book review to learn more. https://smcsites.com/adlib/files/2017/11/Pod.mp3...
Contagious Book Review by Kristi England
https://smcsites.com/adlib/files/2014/10/Book-Review-2.m4a This is a review for the book “Contagious” written by Jonah Berger in March of 2013. ...
How Brands Grow–A Book Review
https://smcsites.com/adlib/files/2017/10/Caromano_final-1.m4a As you’ll hear from my book review above, Byron Sharp points out many interesting facts in his book, How Brands Grow. This includes the idea that mass marketing isn’t...
FREE DESK HERE!
...company, Open Studio has begun a new project called Free Desk Here Project, that puts young, aspiring creatives in agency desks for free with no commitment, no pressure, and no...
Doing Great Work at an Internship
...or anyone you know is going into the web/interactive fields, I strongly recommend picking up this book or any other Steve Krug book. His books are straight to the point,...
The Age of Persuasion: How Marketing Ate our Culture
...comprehensive history of how advertising started, where it’s been, and what it has evolved to currently. Previous to becoming the author of this book O’Reilly had a radio series, “O’Reilly...
Advertising in the Digital Age – Book Review
Book Review for Lee Odden’s book, Optimize. I discuss the importance and functionality of SEO, as well as online content marketing. ...
Drunk Tank Pink Book Review
This is a review of Adam Alter’s Drunk Tank Pink. It sections the book off into three main parts, the world within us, the world between us, and the world...