I Thought I Knew What I Liked..(Mod Worldwide taught me otherwise)

Layouts. Design. Layouts. Design. Layouts. Print. TV. Layouts. Design.
These were the only things I knew I loved about advertising. However, other than a few layouts, I didn’t do much of any of that in my internship. I got to experience projects I would not have encountered at school. I did some e-blasts to send to mailing lists of the clients’. Those weren’t half bad, almost like print. Other days I got to cut images from their backgrounds. Not my idea of fun, but it has to be done. I resized images for the web, found images on the web, and monitored the web. I even got the design a little for the web. One day, I got assigned to think of a name for a brand new hospitality company. I thought all day.

I came up with over 100 different names. I got a headache. I got my list cut down to five. My two bosses felt that these were solid names. The next week I came in, after their meeting with the client, and saw that the client chose none of my suggestions. The client had apparently already been set on a name they came up with a while back. A little discouraged, I then got to work on logos and stationary for the client. I realized it was the most fun thing I had been able to do at my internship. Branding a company, from name, to logo, and stationary, etc. is something I find to be a challenge, yet enjoyable, and something I would consider doing in the future.