Kit-Kat White Final Fifty

Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do you make something limited last forever?

The brand came up with quite the interesting answer to this question. Kit-Kat hired Australian illustrator Mike Watt to create 50 original pieces of artwork made out of the 50 remaining white chocolate bars. Watt melted down the last 50 white chocolate bars in order to make hand-made illustrations on blank red canvases. The idea is to keep the last 50 white chocolate bars as a part of Kit-Kat’s history forever.

https://www.youtube.com/watch?v=jertpOSJGes

To check out more of Mike Watt’s work click here.