Consumer.ology – The Myths of Market Research
The book Consumer.ology by Phillip Graves is all about the flaws he sees in conducting market research, and how to fix them. He gives many examples of times when companies...
Adlib
The Experiences of Temple Advertising Students
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Everyone Loves A Good Challenge
...they have released thus far, where they are from, if they are coming to town, what they are currently up to musically, etc. Looking back, I remember being so excited,...
Dusty Signs
https://vimeo.com/29532876 video by Hunter Johnson If you’re following my posts, you probably have noticed that I have a thing for the hand-made craft. I love the tradition of actually making...
Fast Cars, Hot Coffee, and Writing at S3
...Jersey was ideal from day one. While reading news on NJ.com, I came across an article about an agency in Boonton, New Jersey that had recently won awards for creative...
Methods of Persuasion: How to Use Psychology to Influence Human Behavior by Nick Kolenda
...book to all of my friends, as the principles learned can be applied in so many situations in life. Please listen to my full review of the book below! https://smcsites.com/adlib/files/2017/10/BookPodCast-MP3.mp3...
Having Fun becoming a Design Professional
...formal than I anticipated. This is because it’s a start-up company in its early phase of development. We have less than 20 employees. As the company grows, I’m sure the...
Networking is your power tool.
...people you work with, the more people you meet the better. Even if it’s just a small chit-chat in the elevator, it can’t hurt, right? -Christie Porter ChristieLynnPorter@gmail.com...
Oh, Advertising & The Interactive Department
...are pretty darn amazing). I was given the amazing opportunity to re-design the entire LevLane website and subsequently, the new logo of the agency (check it out: levlane.com)! I have...
The little things in life.
...it before). I’ve gotten much more comfortable at calling businesses and clients on the phone and speaking to them like a professional employee. Sometimes I get the task of cold...
From the Desk of a Nonprofit Intern
...few teams (with only one desk!). I enjoy sitting here more now. Work is gratifying. When I complete a task, however small, our work can move forward. A DeskTask benefits...
FREE DESK HERE!
...company, Open Studio has begun a new project called Free Desk Here Project, that puts young, aspiring creatives in agency desks for free with no commitment, no pressure, and no...
It Takes Time to Achieve Greatness
...this campaign. The things they did to create this campaign is pretty amazing. Go take a look at the video! Or simply, just view on the bottom! https://vimeo.com/34791873 ...
Advertising an event with IG-Creative
Recently with IG-Creative’s client, Philadelphia Mans Basketball League (PMBLeague.com), we planned their Season 3 Draft Night at Ladder 15 on 15th and Chestnut. We were given the task of creating...
The day I’ve been dreading..
...particular. I love the idea of being passionate about the company you work for and showing companies why they should be selling themselves or their product in your magazine. I...
College Day Tomorrow! (discounts, and whole foods goody bags, what’s not to love?)
...(Across From Temple Campus on Broad Street) To attend the screening, log on to kix.com/50/50 and click on the “attend a screening in Philadelphia” link. For details about what will...
Made to Stick Book Review by Michelle Bouh
https://smcsites.com/adlib/files/2014/10/Made-to-Stick-podcast.m4a “Made to Stick” by Chip and Dan Heath discusses what makes good ideas flourish, what qualities bad ideas lack, as well as what qualities good ideas have in common...
Contagious Book Review by Kristi England
https://smcsites.com/adlib/files/2014/10/Book-Review-2.m4a This is a review for the book “Contagious” written by Jonah Berger in March of 2013. ...
How Brands Grow–A Book Review
https://smcsites.com/adlib/files/2017/10/Caromano_final-1.m4a As you’ll hear from my book review above, Byron Sharp points out many interesting facts in his book, How Brands Grow. This includes the idea that mass marketing isn’t...
Events: Post-Planning Preparation
My name is Miranda Krause and I am this Fall’s Community Relations intern at the NPR affiliate and non-profit, WHYY! The projects I’ve helped with the most this semester have...
“Adobé Fotoshop” Parody Mocks Fashion Industry
...night. https://vimeo.com/34813864 Rossen, through creative direction and sarcasm, describes Photoshop as a “beauty industry secret”, and something that “after just one application will give you results so dramatic, they’re almost...
Remember Your Keys: My Experience in the Real Estate World.
...friendly face to our prospective residents. I also found it interesting how interconnected our company was with other property management companies. Weekly, we would receive reports from other competing properties...
Never thought i’d be weeding at work
I spend just about all my time at my internship on the computer designing signs for companies to use all over. We do simple ones that may just be for...
Behind-the-Scenes of Resume Reading
...use it to check facts against the person they’re considering? The workplace isn’t the only place that I’ve encountered the importance of LinkeIn.com. While obtaining extra credit for a class...
April show at Twelve Gates Art Gallery.
...Farhat I helped an installation artist. I made a figure that was part of installation. During opening show, I played a piano and talk with a lot of visitors. https://twelvegatesgallery.com/...
What if Septa stations could be branded?
...station after the telecommunications company.” NBC is talking about AT&T expressing an interest in branding the Broad & Pattison stop (for the sports complexes… also the last stop) in South...
The Better Mousetrap: Brand Invention in a Media Democracy
https://smcsites.com/adlib/files/2017/11/Book-Review-Podcast.mp3 Why do we love certain brands – the ones that feel like ours – and passionately or indifferently reject the rest? What do our brands say about us?...
Experience Temple Day
Hey guys! It’s Gary Kiebach III! I am a graduating Ad Research student and for my internship this semester I worked as the digital communications assistant for Temple Undergraduate Admissions!...
The Total Flop
...into organizing this women’s wellness retreat held at Borgata’s Water Club in Atlantic City last Sunday. The program was complete with a yoga session, energetic motivational speakers, massages, and a...
Unmarketing by Scott Stratten
https://smcsites.com/adlib/files/2017/11/Podcast-1.m4a Almost immediately upon opening Unmarketing, you’re introduced to the idea of the hierarchy of buying. This idea, created by Scott Stratten and his team, helps to answer the question...
Calling all creatives
...now until December 12th Red Bull is inviting it’s users to come up with a :30 tv spot that expresses the idea “Red Bull gives you wings.” The best part...
The Part Time Salesman
...in ad sales for a site that releases content regarding Temple athletics. Within OwlScoop.com, one positive impact that really changed my perspective was my supervisor, John DiCarlo. John showed me...
Temple Made: Behind The Scenes
...Mingle and learn from the great minds behind the Temple’s campaign. Hor devours will be served with light refreshments. Reserve your spot now as seats are limited! https://templeadclub.ticketleap.com/templemade/t/ed121ba4d7f46c696e0940229a3be11c/SPEAKERS Mike Bray...
“All Work, No Pay” & Some Perks Too!
Throughout my journey of finding, solidifying and following up with internships, InternQueen.com, whose motto is “All Work, No Pay”. has basically been my go-to guide. But if my past two...
You Scratch My Back, I’ll Scratch Yours: Networking to Drive Traffic
...part of this experience was to help them build themselves as a company and raise awareness. Coming into In Bliss, I was basically a general intern. I helped write small...
Vintage ABC Logos Are Delightfully Retro
Design isn’t really my game, but this was too good to pass up. Gawker recently posted a compilation video of a bunch of possible ABC logos that were made in...
Gina Kelly’s New Poster
I love Gina Kelly. All of her art is amazing, but her posters are what drew me in at first glance, (at a tiny thumbnail on gigposters.com, no less)....
I.N.T.E.R.N.
...you need to with resources like Lynda.com, checking out the Career Center’s guide to business/professional etiquette, and keeping up your industry by reading trade publications every once and a while....
Dana Tanamachi
...her work, it just made me sad. why? Because her work isn’t permanent. But maybe that’s how she likes it. https://vimeo.com/25436331 Dana’s most recent work is the O magazine cover....
The End To A Dream Internship
...assurance sweeps of websites to make sure they were perfect before their hard launch. Here is a absolutely beautiful and media rich website I helped work on for Prettylightsmusic.com where...
Casual Agency Environments
...the office promotes a relaxed culture (I’ve found that the company social media pages and Glassdoor.com are good places to determine this). While it can create a few complications, I...