Social Media 101

It’s my 5th week at At Media. So far, I’ve learned a lot about things I thought I had already mastered like social media. Facebook and Twitter alone can be used in ways I didn’t know about for marketing and promotional purposes. What you say, how you say it, who you involve is all a delicate process and needs to be done correctly. It seems so simple posting the specials for a local bar or a sale for a clothes store but truly engaging your audience, talking with them instead of at them, is a skill that I’m learning to perfect. My bosses gave me and the other marketing intern a rundown of how to use social media effectively: how to post, what to post, how to engage users, what posts get the most feedback, what works, what doesn’t. It was very useful and though I’m still learning, I feel I’ve greatly improved. I knew when I started at At Media that I would learn a lot, but I wasn’t expecting to learn so much about sites I use daily.