Relationships are Key
I’ve had the opportunity to intern at PHL17 this semester in the Media Sales Department. As a local television station PHL17 relies on the Media Sales Department to produce most of its revenue. One of the great things about my…
Adlib
The Experiences of Temple Advertising Students
Internships
Start-Ups Are The New Black
Interning at NARM, one of my main responsibilities is compiling information for Music Biz 2013‘s Official Guide, a comprehensive list of the convention’s schedule, speakers, programs, attendees, sponsors, and award winners. The convention will consist of over 100 speakers educating…
The MOD Experience
This is MOD Worldwide, a small design agency in Center City Philadelphia. But don’t let its size fool you! Within this office are some impressively learned minds in the field of advertising and design. Though there are only a dozen…
My internship
I am currently in the middle of my second semester interning with the Philadelphia Flyers. However this semester has been drastically different than the last because of the end to the NHL lockout. My official internship is with Game Day…
A very metal internship.
The first day I arrived at the Relapse Records office in Upper Darby, I was sure I was lost. I don’t take the bus often in Philly (there’s too many and I find the subway more convenient) and I like to…
Sean’s Non-Profit Adventure
I’ve become disillusioned with the traditional advertising agency route over the past year at Temple. Consequently, I wasn’t looking forward to finding an internship because I felt guilty when I thought about the possibility of taking away an experience from somebody…
Focus
Hi, my name is Bree Wood and I am an adv art track student. I did my internship with Jump Magazine. It is a small magazine that has been around for about two years now and is ran by George…
We Run For Boston
The internship that I’ve had this semester has been with City Sports Walnut Street. City Sports is a Boston based running company that certainly felt the impact of the Boston Marathon tragedy on April 15th. It was felt truly and…
The Magazine World
As a junior advertising major in the account management and research track, I decided to try an internship that was different from working in an Advertising agency. My interest in magazines brought me to Philadelphia Magazine, where I am…
Philly Mag Intern: Philly Cooks Event
One of the perks of being an ad sales intern at Philadelphia magazine definitely has to be my involvement with the events the magazine sponsors. My very first one was the February Philly Cooks event, a fundraiser for the Ronald…
Crossing Over
As an Advertising major in the copywriting track, I didn’t expect to get a lot of firsthand experience interning at a radio station. Sure, the radio is pretty much run by advertisements, but from the job description I received when…
Think Bigger, Learn More Design Software (after effects)
Hike up your pants and put on your rain boots, there is a flood. None of that is necessary actually because the flood I speak of in regards to design. There has been a huge influx of graphic designers in…
Finding the Right Fit
Being an intern is not an easy job. You are expected to learn a lot of new skillsets and deliver professional material in a short amount of time. Also, it can be incredibly difficult to balance an internship with a…
On Figuring It All Out (Or at Least Trying)
Since the start of my college career I have declared four separate majors and have gone to three different schools. The truth is I never really knew what I wanted to do with my life. I never had this practical…
‘Your Ad Here: The Cool Sell of Guerrilla Marketing’ Lecture
The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about…
Dove ‘Real Beauty’ Campaign
Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman…
Philadelphia Advertising Industry Adjusts to the Times
Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking…
Kit-Kat White Final Fifty
Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do…
A Few Helpful Recruitment Tips
With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would…
Facebook Home
Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the…
Portfolio Night 10: Putting Philly on the Map
Philadelphia Ad Club’s Young Professionals and IHAVEANIDEA are hosting their Portfolio Night on May 22, 2013 at Lincoln Financial Field. This is an amazing opportunity to attend a creative networking event where you can find interested employers and the work…
Mad Men Sundays
Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an…
Introducing Facebook Home
Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream…
The importance of talking to your boss
As a long-time listener to the radio station Wired 96.5, I was eager to accept the internship that was offered to me in December 2012. I was excited to learn that the familiar voice of the mid-day host, Casey, would…
A rewarding internship in a field unknown
When looking for companies to intern with, I had no idea what to look for. I wasn’t sure if I wanted to intern in my major concentration, account management, or if I wanted to take a different route. What I…
Gozaik: The Twitter Resume
A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services…
Consumer Insights Panel and Career Expo at FOX
Join the FOX School of Business tomorrow, April 3rd for Consumer Insights Day. Industry leaders will be leading a discussion from 2-3:30pm in the MBA commons of Alter Hall. No registration is necessary and the event is open to all.…
Relay for Life: April 5th!
This Friday, April 5th t 6:00 PM in The Student Pavilion, Temple University will be hosting Relay for Life! This is a great night for the Temple community to come together to raise money in the fight against cancer. The…
The Start of Something New for Pepsi
Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning…
Nasty Gal; The Cinderella of Tech and Social Media
Philly based clothing and retail powerhouse, Urban Outfitters, is being rumored to acquire web retail company, Nasty Gal. Although this is exciting for all you fashionistas out there for obvious, material reasons, what I find to be far more interesting, and inspiring, is…
The Value of Mobile
As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire…
Absolut Support
Facebook, Twitter, Instagram, and many other media outlets this week are showing strong numbers of supporters in marriage equality this week as the Supreme Court is making a decision on the topic this week. Many supporters have been posting pictures,…
Watch Out Santa, Nielsen Is Now Watching Everything
Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this…
Bloomberg Online Advertising Visits Temple!
The Professional Sales Organization presents: “Building Relationships” with Liz Miller from Bloomberg. Don’t miss out on this opportunity to hear Liz Miller from Bloomberg Online speak about the power of networking. Bloomberg Online covers the business world with more than…
FREE DESK HERE!
If you have heard the phrase “FREE DESK HERE” being talked about on Twitter or Facebook and had no idea what they are talking about, here’s the scoop. London based company, Open Studio has begun a new project called Free…
Comm Arts; A Must Have Subscription
One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to…
Doing Good in Philly
Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that. With a large experience base, Skai Blue Media represents…
‘Mad Men’ Returns April 7th
Wise words from Don Draper. On April 7th, AMC will begin the highly anticipated Season 6 of it’s hit series, Mad Men, with a two-hour premiere packed with all of our favorite Ad Men from seasons past. To the dismay…
George Lois visits the MET every Sunday
You can read the article here: I’m an avid reader of the GOOD blog, whose tagline is: What’s good to learn and do today. I would love to share all their posts with you but you can check it out…
University Guest Speaker: Andrew F. Smith
Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as…