Facebook Home
Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the…
Adlib
The Experiences of Temple Advertising Students
Internships
Portfolio Night 10: Putting Philly on the Map
Philadelphia Ad Club’s Young Professionals and IHAVEANIDEA are hosting their Portfolio Night on May 22, 2013 at Lincoln Financial Field. This is an amazing opportunity to attend a creative networking event where you can find interested employers and the work…
Mad Men Sundays
Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an…
Introducing Facebook Home
Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream…
The importance of talking to your boss
As a long-time listener to the radio station Wired 96.5, I was eager to accept the internship that was offered to me in December 2012. I was excited to learn that the familiar voice of the mid-day host, Casey, would…
A rewarding internship in a field unknown
When looking for companies to intern with, I had no idea what to look for. I wasn’t sure if I wanted to intern in my major concentration, account management, or if I wanted to take a different route. What I…
Gozaik: The Twitter Resume
A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services…
Consumer Insights Panel and Career Expo at FOX
Join the FOX School of Business tomorrow, April 3rd for Consumer Insights Day. Industry leaders will be leading a discussion from 2-3:30pm in the MBA commons of Alter Hall. No registration is necessary and the event is open to all.…
Relay for Life: April 5th!
This Friday, April 5th t 6:00 PM in The Student Pavilion, Temple University will be hosting Relay for Life! This is a great night for the Temple community to come together to raise money in the fight against cancer. The…
The Start of Something New for Pepsi
Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning…
Nasty Gal; The Cinderella of Tech and Social Media
Philly based clothing and retail powerhouse, Urban Outfitters, is being rumored to acquire web retail company, Nasty Gal. Although this is exciting for all you fashionistas out there for obvious, material reasons, what I find to be far more interesting, and inspiring, is…
The Value of Mobile
As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire…
Absolut Support
Facebook, Twitter, Instagram, and many other media outlets this week are showing strong numbers of supporters in marriage equality this week as the Supreme Court is making a decision on the topic this week. Many supporters have been posting pictures,…
Watch Out Santa, Nielsen Is Now Watching Everything
Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this…
Bloomberg Online Advertising Visits Temple!
The Professional Sales Organization presents: “Building Relationships” with Liz Miller from Bloomberg. Don’t miss out on this opportunity to hear Liz Miller from Bloomberg Online speak about the power of networking. Bloomberg Online covers the business world with more than…
FREE DESK HERE!
If you have heard the phrase “FREE DESK HERE” being talked about on Twitter or Facebook and had no idea what they are talking about, here’s the scoop. London based company, Open Studio has begun a new project called Free…
Comm Arts; A Must Have Subscription
One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to…
Doing Good in Philly
Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that. With a large experience base, Skai Blue Media represents…
‘Mad Men’ Returns April 7th
Wise words from Don Draper. On April 7th, AMC will begin the highly anticipated Season 6 of it’s hit series, Mad Men, with a two-hour premiere packed with all of our favorite Ad Men from seasons past. To the dismay…
George Lois visits the MET every Sunday
You can read the article here: I’m an avid reader of the GOOD blog, whose tagline is: What’s good to learn and do today. I would love to share all their posts with you but you can check it out…
University Guest Speaker: Andrew F. Smith
Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as…
Big East Career Fair 3/15
This school year, Temple University joined the Big East Conference. One of the perks of being part of the conference is the Big East Career Fair. Since we are a part of it this year, that means you…
Searching for a Summer Internship?
Summer is slowly approaching, which means summer internships are quickly becoming filled. If you are interested in an internship over the Summer then you should check out the SMC Internship Fair. All are welcome to the fair, which will be…
Bigger News Feed, Bigger Ads.
Today Facebook announced its newest plan to redesign its news feed feature. CEO Mark Zuckerberg’s idea is to create a news feed that acts as a personalized newspaper. The idea is that users will be able to persue streams consisting…
Learning the Value of Diverse Skills
I began my internship at PA CareerLink in December 2012. I went in once a week for orientation and getting used to the workplace before I officially began in January. Before acquiring the position, I went in for an interview…
The Dark Side of Unpaid Internships
Time and time again I have heard horror stories about interns being overworked and underpaid at their internships. In fields like advertising and marketing, participating in unpaid internships is virtually a necessity, both to get experience, and to get your…
New Livestrong Logo Unveiled
The Livestrong Foundation has recently released their new logo in an attempt to emerge from Lance’s previous doping scandal in order to focus on the true meaning of the foundation. The foundation has legally changed the name from Livestrong to…
AT&T Shuts Down T-Mobile in New Ad
This is competitive advertising in its most straightforward state. AT&T put out these ads last week in newspapers blatantly attacking T-Mobile for their dropped calls and slower speeds. This was a bold move for AT&T to use such an…
Philly Addy Awards
The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to…
The Value of Mentors
A common word of advice from guest speakers that I have met through classes, Temple Ad Club, and Philly Ad Club, is that you should find a mentor to guide your throughout your career. It’s important to find someone who…
Grey Poupon Does it Again…
Last night during the Oscars, Kraft Foods brand aired the newest spin on the iconic “Pardon Me” commercial for Grey Poupon. The new spot, titled “Lost Footage,” plays off the same style, storyline, and characters of the original ad. The newest…
Tweet Tweet Hack Hack
This week has been quite an adventure for twitter fans, followers, tweeters, and oh right…hackers! Twitter account hacks have been a problem in the past, but this week, new hackers have taken control of major, public watched accounts in a…
One of the Guys
If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great…
The Final Presentation: in Photos
My Experience at 102.9 WMGK (so far)
Tomorrow marks exactly one month since the start of my internship at 102.9 WMGK FM, a radio station owned by Greater Media here in Philadelphia. I have been an avid listener of 102.9 for years, so needless to say, when…
The importance of being a jack of all trades
I am a senior advertising student at Temple interning at Skai Blue Media. My track in school is art direction and my internship is for graphic design. Skai Blue is a small PR firm located in Center City. There are…
Diet Coke Names New Creative Director
Coca-Cola has found a new Creative Director for its Diet Coke line in 2013; Marc Jacobs, the world renowned fashion designer will wear a new hat as CD. He will be following in the footsteps of Jean Paul Gaultier who was the…
“No” doesn’t mean “Never.” Sometimes, it just means “Later…”
This is my first semester of senior year and I have finally landed my first internship, at Harmelin Media in Bala Cynwyd, PA! Now, if I have learned one thing about the arduous process of getting someone to hire you,…
The Power of the Consumer
Over the past decade, media has shifted quite a bit from its original medium such as magazines and television to online outlets. This shift has caused a tremendous change in the way that we seek out our entertainment. Just a…
TAC: Guest Speaker
Join Temple Ad Club this week for our first guest speaker of the semester! On Monday, February 18th, Jason Grandelli will be speaking at TAC’s general body meeting. Jason is a mobile developer from Urban Outfitters and will be speaking…