The Experiences of Temple Advertising Students
Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to…
https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…
As the Spring semester is coming to a close, portfolios are becoming finalized for many ad students. Now is the time to see how you really measure up. Join us at the Art Directors Club of Philadelphia’s 3rd Annual Portfolio…
Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know…
The National Association of Recording Merchandisers (NARM) is a trade association for the music industry. NARM and digitalmusic.org, NARM’s sister organization, hold a convention each year. This year’s convention, Music Biz 2013, is being held in Los Angeles. The convention brings…
My name is Shannon King and I am a sales intern at PHL17. This has been a great opportunity to work for a television station to see how it operates. I have also learned first hand how important advertising is to any…
Back in February, I had the pleasure to accompany my internship, Kings Rule Together, to NYC on a vending trip. It was a natural hair event hosted by Taren Guy, a huge supporter of K.R.T. with over 500 people in…
This semester I began my very first internship at PUNCH Media, a very small PR company based in the Mount Airy section of Northwest Philadelphia. It is owned and run by James Zeleniak and Alicia Crawford-Zeleniak, both of whom are…
My name is Lacy Balistrieri and I have been interning at the March of Dimes Southeastern Pennsylvania Division since August. At first I was thrilled at the opportunity, but confused on what I’d actually be doing. The first couple…
Hello! My name is Kendall Jackson and I’m a junior at Temple studying Advertising, with a concentration in Art Direction. For the past two months, I have had the pleasure of interning in the sales department at PHL-17, a local…
I’ve had the opportunity to intern at PHL17 this semester in the Media Sales Department. As a local television station PHL17 relies on the Media Sales Department to produce most of its revenue. One of the great things about my…
Interning at NARM, one of my main responsibilities is compiling information for Music Biz 2013‘s Official Guide, a comprehensive list of the convention’s schedule, speakers, programs, attendees, sponsors, and award winners. The convention will consist of over 100 speakers educating…
This is MOD Worldwide, a small design agency in Center City Philadelphia. But don’t let its size fool you! Within this office are some impressively learned minds in the field of advertising and design. Though there are only a dozen…
I am currently in the middle of my second semester interning with the Philadelphia Flyers. However this semester has been drastically different than the last because of the end to the NHL lockout. My official internship is with Game Day…
The first day I arrived at the Relapse Records office in Upper Darby, I was sure I was lost. I don’t take the bus often in Philly (there’s too many and I find the subway more convenient) and I like to…
I’ve become disillusioned with the traditional advertising agency route over the past year at Temple. Consequently, I wasn’t looking forward to finding an internship because I felt guilty when I thought about the possibility of taking away an experience from somebody…
Hi, my name is Bree Wood and I am an adv art track student. I did my internship with Jump Magazine. It is a small magazine that has been around for about two years now and is ran by George…
The internship that I’ve had this semester has been with City Sports Walnut Street. City Sports is a Boston based running company that certainly felt the impact of the Boston Marathon tragedy on April 15th. It was felt truly and…
As a junior advertising major in the account management and research track, I decided to try an internship that was different from working in an Advertising agency. My interest in magazines brought me to Philadelphia Magazine, where I am…
One of the perks of being an ad sales intern at Philadelphia magazine definitely has to be my involvement with the events the magazine sponsors. My very first one was the February Philly Cooks event, a fundraiser for the Ronald…
As an Advertising major in the copywriting track, I didn’t expect to get a lot of firsthand experience interning at a radio station. Sure, the radio is pretty much run by advertisements, but from the job description I received when…
Hike up your pants and put on your rain boots, there is a flood. None of that is necessary actually because the flood I speak of in regards to design. There has been a huge influx of graphic designers in…
Being an intern is not an easy job. You are expected to learn a lot of new skillsets and deliver professional material in a short amount of time. Also, it can be incredibly difficult to balance an internship with a…
Since the start of my college career I have declared four separate majors and have gone to three different schools. The truth is I never really knew what I wanted to do with my life. I never had this practical…
The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about…
Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman…
Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking…
Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do…
With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would…
Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the…
Philadelphia Ad Club’s Young Professionals and IHAVEANIDEA are hosting their Portfolio Night on May 22, 2013 at Lincoln Financial Field. This is an amazing opportunity to attend a creative networking event where you can find interested employers and the work…
Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an…
Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream…
As a long-time listener to the radio station Wired 96.5, I was eager to accept the internship that was offered to me in December 2012. I was excited to learn that the familiar voice of the mid-day host, Casey, would…
When looking for companies to intern with, I had no idea what to look for. I wasn’t sure if I wanted to intern in my major concentration, account management, or if I wanted to take a different route. What I…
A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services…
Join the FOX School of Business tomorrow, April 3rd for Consumer Insights Day. Industry leaders will be leading a discussion from 2-3:30pm in the MBA commons of Alter Hall. No registration is necessary and the event is open to all.…
This Friday, April 5th t 6:00 PM in The Student Pavilion, Temple University will be hosting Relay for Life! This is a great night for the Temple community to come together to raise money in the fight against cancer. The…
Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning…
Philly based clothing and retail powerhouse, Urban Outfitters, is being rumored to acquire web retail company, Nasty Gal. Although this is exciting for all you fashionistas out there for obvious, material reasons, what I find to be far more interesting, and inspiring, is…
