Temple Ad Club has joined the blog!
Hey everyone! My name is Katie Killian and I am the Communications Director of TAC. We have decided to join this blog to see what everyone else has been up to, as well as to inform you guys of some…
Adlib
The Experiences of Temple Advertising Students
Internships
Writer's Block on that Ad? Try These Exercises!
September has vanished. A new month is here, and your acclimation process is almost complete. The syllabus, the introductions, gathering of supplies, and lectures have eased you in gradually. The transition from carefree summer days to solitary homework captivity starts now.…
Apathy: The Web's Worst Enemy
When I was little, and I’m talking Micro-Machines, Thundercats, Roger Rabbit underwear little, my cousin and I used to bicker over sharing toys. David always brought more toys with him to sleepovers at our grandparent’s house. Just to make the…
The 411 on Social Media
Social Media… where to begin? How about today? Yes, let’s begin with today. In fact, let’s begin with this very moment. I am riding shotgun in a Scion, coming back from the Bloomsburg Fair (btw, superb people watching if you…
Baby Carrots baby!
I’m not sure if this will really catch on especially with the hard sell. The overall campaign can make good conversation for Intro to Advertising.
Listerine: For more than your mouth?
The focus remains benefit copy. It's not about what Listerine can do for you, but what may happen if you don't use Listerine.
TAC News and…Advertising Around the World
Hello! My name is Alex Brown and I am a Junior Advertising major. I am a new member to the AdLib team and I am pretty excited to be a part of AdLib. Expect weekly posts about TAC news, International…
Now Showing: A Play on Words!
At some point in your life you’ve been subjected to a pun. Whether or not it hit the mark is subjective. A pun doesn’t extend you too much comically. It’s generally a pretty safe way to go. If you do falter while using…
Red Bull: Flugtag on the Waterfront!
I'd say Flugtag (aka "Flying Day") was the biggest frat party I'd ever been to. That was the overall vibe. It definitely wasn't a family friendly event.
I've Got the Best Job in Philly
These people didn’t seem to be doing anything in particular so I guess their intentions were to show off their shirts. I wasn’t inclined to really ask questions. As far as I know the Sugar House Casino isn’t open yet……
Eye for an eye, hand for a hand
Kraft Mayo: Sandwich Makeover!
It's homemade so as long as he has his sandwich with Mayo he can be at peace--and be at home anywhere.
Direct TV: Opulence, I has it…
It is absolutely acceptable to make commercials about other ethnic groups.
Blue Ribbon Meets Blue Line
I actually took these photos on that first 100+ degree day we had this summer. I had some business to take care of, but I saw it as a good opportunity to snap some photos of the Pabst covered El…
Mr. Opportunity: Knock it off…
I think he's suffering the same ailments as the caveman. He's a person by default and for him to stand out he has to be more than what he is.
Best Buy: The obvious choice…
Each geek would much rather have a woman who understands him rather than just any woman even if she's not real.
Geico: Anything Goes!
Its campaigns aren't really consistent; it has a spokesman and a mascot; and it isn't the best nor the first yet Geico remains the most popular.
Yelp! What everybody else thinks…
Word of mouth can make all the difference if you really trust your opinion leader. Yelp provides an alternative with strength in numbers. "Real people. Real reviews."
Foursquare…
Overall, I think it's a truly innovative idea. It encourages spending, socializing, competition, and promotional discounting.
3D Street Art Impressions
3D Street Art is highly impressive. I stumbled upon these fantastic images of 3D street art the other day: Click through for more 3D epicness: Beautiful pieces of art, they are impressive. 3D Street Art used for Advertisement is…
Fútbol Fetus: A March of Dimes PSA
This one speaks (kicks) for itself. I originally saw the Spanish version. I guess it was placed again for the World Cup (being an older commercial and all).
What if Septa stations could be branded?
Is everything for sale? I'm positive that certain other stops have absolutely no redeeming value. I think Broad & Pattison would be the exception and never the rule.
Big Mac: Dynomite!
I don’t think it’s any coincidence that this guy looks like J.J. from Good Times. This ad was placed in the very same month that Good Times went off the air (August 1979). Back then ads probably had a longer…
La Vie Grand Marnier!
It looks good enough to frame.
Does your marriage matter?
I wouldn't be at all surprised if this "campaign" was really launched by someone at Ashley Madison operating under a pseudonym. "Well played." is what I'd say.
Orbit: Fabulous Foreshadowing
The only place I can think of seeing something like this is old vinyl sleeves (records). This sort effect was common back then.
Absolut: Cocktails Perfected
There are often times when one may see a TV spot run back to back and they may wonder why. Usually, one spot is national and one is local-- usually. For magazines, I really couldn't say. So after seeing not three, but four pop up this time I just had to say something.
Dirty windows? Read Maxim.
You’re probably familiar with Maxim magazine already. The articles are thought provoking insights into current events and – who am I kidding. If you read Maxim, you read it for the scantily clad ladies and tips on how to get…
Oh Newport… Really?
Do I just have the mind of a deviant, or is this advertisement blatantly sexual? Click through for a larger picture of wholesome BBQ fun! Maybe I’m just prejudicial against a cigarette company and automatically equate everything they do with…
Honda: Gawk Responsibly.
Their bikes are better than his and he would rather be riding than babysitting a chain gang.
Philly's Anti-Billboard Movement…
DiCicco has deleted critical language from existing outdoor advertising zoning codes 14-1604 and 9-602 removing protections that will AFFECT EVERY NEIGHBORHOOD in the city.
Let's Terminate Piracy…?
The strongest argument of the documentary was that "big media" re-wrote the laws to suit its own well being and not the well being of artists.
Capital One: Everyone Knows Two is Better Than One
The charm of the Capital One commercials is the announcer format with the Nordic accent and the fact that the Vikings are so destructive.
Logorama: Oscar Winning Animation
"They have been working for a very long time on this film. It took, like, six years to make this 16 minutes."
Peco: Somebody has overstayed their welcome…
It's hard to unload large appliances. They actually offer to pick them up and pay for them. What's not to like about that given the consumer is getting a replacement.
Scooter Media!
"Our method? Eye-catching and curious scooters with billboard trailers."
Do kids need protection from ads?
Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.
Musical Chairs: Competing Line Extensions
No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.
Brain Drain pt1: Does it help or hurt?
There's nothing wrong with aiming high. A company is like a family-- a marriage even. To "marry up" is great, but to refuse any other option is naive.
Finch Brands: Business & Brand Evolution
Finch's take on branding is that consumers want to invest themselves emotionally into a brand and it's Finch's job to make that make that connection happen. Getting ideas is easy, but getting clients and consumers to buy into them is the hard part.