The Experiences of Temple Advertising Students
When I first began my internship I was really excited and optimistic. There are so many possibilities when it comes to advertising, especially when advertising real estate. I immediately came up with a long list of advertising possibilities. I had…
Anthropologie doesnt have any advertising outside the store other than emails and catalogs. Anthro relies primarily on their beauitful handmade designs and creativity to “advertise” to the customer. I think that what they are doing is genius since people keep…
It can be terrifying and stressful to talk to someone at a networking event. You know nothing about them, and unlike other social settings, everyone already knows why you’re there. So, how do you start the conversation? You use F.O.R.M. F.O.R.M. is an acronym for family, organization, recreation and motivation. People LOVE talking about themselves, and when they get a chance to do so these are the topics they enjoying talking about the most.
As the end of the semester approaches, TAC is proud to be hosting a series of fun events. * QDOBA – come out and support TAC! Tomorrow (Wednesday) come to Qdoba between 11am and 10pm, and $1.50 of your purchase…
As a brief introduction to interning at Anthropologie, I will briefly describe how the store is set up and what the visual arts department is responsible for. When I first came to Anthropologie, the store was split up into 5…
As the first of the 3 rolling admission deadlines approaches, City Year stepped into high gear to reach their quota of applications for the year. The application process isn’t easy, after 1000 applicants submitted applications last year a little over…
Young copywriters, heed my words, embrace that unfamiliar technology you know as Twitter. Many advertising students scoff, laugh, and sneer at the suggestion of starting a Twitter account. Why? Its simplicity? Perhaps, it’s the stigma attached to it, that the…
TEDxPhilly will be streaming live all day at National Mechanics on Thursday! Bring your friends! About TEDxPhilly: TEDxPhilly is an opportunity to celebrate what is happening right here, right now in Philadelphia and beyond. This daylong event will investigate the theme…
This semester I am interning with Temple’s English Department. You may be wondering, why are you interning with them if you are an advertising student? The English Department at Temple is trying to create a community of students, alumni, and…
In 1977, The Voyager Spacecraft was sent into orbit. On this vessel of interstellar travel, there contains a golden record encapsulating human history through spoken languages, animal sounds, and musical selections. This record serves as tangible evidence of our existence…
We just had our magazine launch party yesterday night for the first magazine at the Sporting Club at The Bellevue. What a success! It was a fairly good turn out, with just over a hundred people. There were drinks, food,…
Think that you have what it takes to create an awesome tv spot for Red Bull? If you answered “yes,” Red Bull has a really great opportunity for you. From now until December 12th Red Bull is inviting it’s users…
There are certain necessities in life that most of us take for granted. For example: toilet paper. I intended to rattle off multiple examples, but I think the TP reference qualifies as “nuff said.” We grow accustomed to certain everyday…
Throughout the past few years, there has been lots of talk about newspapers as a dying media. We hear it in our classes, in media articles, and even in newspapers! But although there has been lots of talk about print…
At this week’s meeting we did something a little bit different. It was movie night at TAC! For those who came out we got a chance to watch Art & Copy, a film about the advertising industry. It covered everything…
Where to look for paid agency internships in Philly and beyond.
“It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do…
“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…
I am continuing to love my internship at March of Dimes. Right now I am in my waiting period; in two weeks things will start to pick up again. It is slow because I spent the past month continuing a…
This week at TAC, we had a guest speaker come from Quaker City Mercantile, a top branding agency in Philadelphia. Nicole Hutnyk, a branding manager and account manager, explained Quaker City Mercantile as an agency that covers all phases of…
There are a lot of great things in store for TAC! The next few weeks are a crucial time to attend meetings and events; you will not want to miss out. Several guest speakers haven presented at TAC meetings, and…
It has been almost two months since I started interning at Maiden Media and it’s been a wonderful experience so far. For those of you who might want to intern at Maiden, here’s a short list to summarize what I’ve…
Maiden Media is a new resident to Old City Philadelphia. The agency originated in Princeton, NJ and made the move to the city of brotherly love just this past summer in hopes to grow from the many opportunities Philly offers.…
Yesterday was my first day at LevLane. It made me realize something. And that was my passion for creating, tinkering on ideas late into the night never wanting to stop. Sitting with blood shot eyes and mindless fingers putting it…
After doing a sales internship with PHL17 this summer, I decided that TV is an interesting industry and I wanted to give the creative department a try. This semester, I was fortunate to join the creative team during a logo…
Since I’ve been at Harmelin Media, I’ve been able to work on different phases of a media plan Today I was able to measure how successful a media buy was for a specific client. I really enjoyed working on this,…
I have been interning at Cities2night for about a little over a month and we just successfully completed our big promotional event for Halloween. The event was a scavenger hunt and it took place at 8 different bars on South St with a…
Know everything. If you don’t know it, go learn it. I feel like it is a common misconception that once you leave university, you don’t need to learn enough. People think they are prepared for the workforce and jump into…
Because social media is becoming such a widespread medium for advertising, I have been doing quite the bit of research on how to reach clients and consumers via social networking. The main client I have been doing this for is…
After interning for a handful of companies, it was important for me to actually choose an internship in my senior year that I would enjoy. I had previously interned for a major production company, a small agency, and some other…
There are many different ways to break into the business of advertising. Know someone, that knows someone, that knows someone important Have a kick-ass portfolio and/or resume that would have any recruiter salivating to have you Stalk a recruiter Get…
The most common question people have when starting a career in any field is, “When do I get an internship?” Some people will tell you to wait until your junior year. I say, “Why wait?” If you have an idea…
We all used Myspace. It was our first foray into the world of social media… “EXCUSE US! Don’t forget about Friendster! WE ushered the way for Myspace….” Oops, sorry Friendster. 2003 feels sooo long ago. Please don’t be mad. So…
I was up earlier than usual a couple of days ago (4AM) and I saw what I knew right away would be a cool commercial. In my sleep daze I got a bit excited to see what the brand was…
Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for…
Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy. Being able to stick in a consumer’s mind maybe even memory is every brand’s…
GUEST BLOGGER: Keith Flanagan—keith.flanagan@temple.edu My shared cubicle at Comcast-Spectacor is conveniently located next to the 76ers sales department. I say convenient only because the endless ringing of telephones and sales pitches combined with a steady stream of coffee tends to…
With the changes in technology the way media is bought and sold is quite different then how it once was. It seems as though everything is moving more toward the interactive side and certain mediums are suffering because of this.…
Check out this simple yet powerful ad for Tide to Go created by Saatchi & Saatchi. What do you guys think about it? Does it get the point across? via: IBelieveInAdvertising
TAC is very very excited. That is because Ogilvy comes to visit us tomorrow! This is an amazing agency from New York, and will allow students in advertising an even more amazing opportunity. Ogilvy will be holding an information/recruting session…
