Philly's Anti-Billboard Movement…
DiCicco has deleted critical language from existing outdoor advertising zoning codes 14-1604 and 9-602 removing protections that will AFFECT EVERY NEIGHBORHOOD in the city.
Adlib
The Experiences of Temple Advertising Students
Internships
Let's Terminate Piracy…?
The strongest argument of the documentary was that "big media" re-wrote the laws to suit its own well being and not the well being of artists.
Capital One: Everyone Knows Two is Better Than One
The charm of the Capital One commercials is the announcer format with the Nordic accent and the fact that the Vikings are so destructive.
Logorama: Oscar Winning Animation
"They have been working for a very long time on this film. It took, like, six years to make this 16 minutes."
Peco: Somebody has overstayed their welcome…
It's hard to unload large appliances. They actually offer to pick them up and pay for them. What's not to like about that given the consumer is getting a replacement.
Scooter Media!
"Our method? Eye-catching and curious scooters with billboard trailers."
Do kids need protection from ads?
Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.
Musical Chairs: Competing Line Extensions
No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.
Brain Drain pt1: Does it help or hurt?
There's nothing wrong with aiming high. A company is like a family-- a marriage even. To "marry up" is great, but to refuse any other option is naive.
Finch Brands: Business & Brand Evolution
Finch's take on branding is that consumers want to invest themselves emotionally into a brand and it's Finch's job to make that make that connection happen. Getting ideas is easy, but getting clients and consumers to buy into them is the hard part.
Harman Kardon: Pure Performance?
The tag line is "pure performance," but I'm positive that people will buy these just because of the product design.
Has GM redeemed itself?
Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.
Advertising’s role in magazines
There are many different directions you can go with a degree in advertising. One exciting job possibility in the world of advertising is working at a magazine. To get a perspective on what this would be like, I got to…
Get the scoop on account management possibilities!
To get a glimpse at the account management and research aspect of advertising, I recently interviewed William Cook, 21. He is currently a student in the account management track here at Temple, and shared some great advice on this area…
KFC’s answer to social responsibility…
KFC has been slowly changing its brand personality. It began by dropping its full name in favor of initials, and then it made the push toward “grilled” chicken. It’s almost as if “fried” has become a dirty word. It’s well…
Shooters Production Studio visit
I attended a very informative, and extremely interesting visit to Shooters Post & Transfer recently. Shooters is a production studio here in Philadelphia, located in the Curtis Center. The Curtis Center in itself is a beautiful building, but when the…
Hoarding Guerilla Cabs!
If the hoarding campaign was paired up with Clear's public private space viral, the result would be amazing.
"Philly's Future" Scholarship Winner From Temple
We’d like to offer our congratulations to Mr. Jason Kaminsky for being a “Philly’s Future” scholarship winner. Here’s Jason’s take on what advertising means to him. I can definitely relate to what he’s saying. I started out graphic designing also,…
Robin Neifield to Present at the Temple Advertising Department Awards (TADA Awards)
On April 22 2010, Temple University’s Advertising Department will host the 6th Annual TADA awards. The invite only event was founded in 2004 to acknowledge the excellence of Temple University Student advertising majors for their work in the advertising field…
Cervical Cancer: Eau De Parfum
"Maybe it's unfair to get your attention this way."
Unlitter Us: Time to come clean?
The Unlitter Us campaign aims to reverse the damage by using the same principles that created it.
Brawny: A look at brand personality
Brawny made the shift in personality a long time ago, but its visual has only caught up recently.
Bob Garfield retires
Bob Garfield, a prominent writer for Ad Age, has decided to retire. He writes the column, Ad Review on the website, and is highly respected in the industry. He recently posted a fair well write up, entitled, “Garfield Says Adieu“.…
Vintage Beer Ads
Today, there are many regulations in the advertising of alcohol. Before these laws were put into place, there were many ads put out that seem shocking today. Perhaps the most shocking I came across is an ad for Blatz Beer.…
The Flintstones sell cigarettes?
Looking at vintage ads can be a very fun activity. Just like ads for alcohol, it is astonishing what they could get away with when advertising cigarettes back in the day. Advertising cigarettes has so many restrictions now. It is…
Nike: Tiger… Did you learn anything?
I think it's important to remember that no matter what Tiger Woods did, he's still a man. He's still a human. When individuals become brands, they transcend humanity.
Center City Film: Awesome on a Stick
"Making treats since 1978"
K&G Fashion Superstore: Invincible!
It looks like K&G's new position is the edgy brand. Its competitors all share some variation of the "warm family discount clothing store.
Union Trust: Philadelphia Steakhouse
Union Trust: Philadelphia Steakhouse (Opening February 2, 2009)
Old Grand-Dad: Head of the Bourbon Family
"We have to charge more because smoother Grand-Dad costs more to make. But that's the price we have to pay to be head of the Bourbon family."
"U" by Kotex: Why are tampon ads so obnoxious?
The campaign is called "Break the Cycle" and Kotex has a site with all sorts of interesting media on it.
The Axe Effect
Many people are familiar with the Axe brand of body spray. Their latest commercial features thousands of women running through trees, and jumping over rocks to get to a man on the beach who is spraying himself with Axe. These…
Does it offend you? Or make you think?
There is always controversy when it comes to animal rights advertising. In the United States PETA is responsible for creating some pretty attention grabbing campaigns. Most of the time they feature a naked celebrity, claiming they’d “rather go naked than…
A visit to Red Tettemer
We all know that joining TAC has many benefits. One of the main benefits is getting to visit real, and prominent ad agencies. Recently, TAC visited Red Tettemer, a mid-sized agency located right outside of Philadelphia. I got to talk…
Sharing a common goal: 88% fewer beverage calories
Pepsi, Coke, and Dr. Pepper unite to provide healthier drink options in school vending machines.
We Changed Everything About the Name!
Suppose we know from experience that Verizon is better in just one of these areas, the fallacy that we are supposed to assume that Xfinity is automatically better in the other area.
DEC vs. an Internship
Recently, I’ve heard a lot of students contemplating whether to do DEC, or an internship to fulfill necessary credits. Personally, I did an internship, and I know a lot of others who went the same road as I did. I…
Secur-O-Slax: Everything happens on the inside
Meet the most relaxed man in menswear!
Why should YOU be a TAC member? What does it have to offer?
Hi everybody! This week I got an inside perspective on what it’s like to be a member of TAC, and learned about some of the great things they do. Since I am not in TAC, I thought it would be…
A veteran in the industry shares his experience
A few of us from the blog team just left a room from listening to a fabulous guest speaker here at Temple. His name is Ted Regan, and he’s had a successful career in the advertising industry for over 30…
