Group Two
Have you ever been somewhere where you don’t want to leave? Well, that’s how I feel about Group Two.
Have you ever been somewhere where you don’t want to leave? Well, that’s how I feel about Group Two.
My name is Wendy Ni. I’m an Advertising major with an Account Management concentration. I’ll be graduating this December, yay!
I was an Account intern for an agency that only works with home builders that connect with home buyers, called Group Two Advertising. I was so excited since it was my top pick, but going into the agency, I was also a bit nervous since I didn’t really fully grasp the home industry and its lingo. After a week of being there, I naturally understood because how do we learn if we don’t actively take initiative? Asking questions and trying to sit in on every client call opportunity I could, helped me get further and further into understanding why the people there loved what they do and what I could do.
I recently attended an event that the CEO and the rest of the agency helped put together. Meet the Geniuses, is an ALS Hope Foundation Fundraiser event that brought together the top Neurologists in the country working specifically with Neuromuscular diseases for a groundbreaking panel discussion. Not only did this event bring together a full network of professionals, families, but also those that want to help the research and studies of ALS.
Not only did I learn about advertising in an agency that has a niche towards the home industry, but Group Two had morals and values that I will forever remember and know that I took the initiative to be a part of. Being active and seeing change gives me an instant rewarding feeling, just like when I volunteer at events on my own time. So, being able to see that an agency as busy as they are can still make time for volunteering and holding big events that are for the greater good, gives me hope for how people perceive advertising and advertising agencies as a whole. I hope to see more agencies like Group Two.
Wendy, your internship sounds awesome! I experienced the same feelings at my internship at DLL. Like Group Two, DLL focuses on one industry: leasing. You’re completely right when you say that the best way we learn is by taking initiative. It’s always great to hear about companies taking initiatives to help those with sicknesses–it sounds like the Meet the Geniuses event was something special. Congratulations on your graduation this December!
Hi Wendy, Your internship sounds so fun, and it is great that this agency does such positive work! It is nice seeing advertising agencies that care about important issues and that are making changes. The Meet the Geniuses event sounds like an amazing opportunity! What was your favorite part of the event? It is such a nice feeling when your own values and morals fit with a company you enjoy working for. I’m glad you had a good experience, and good luck after graduation!