A little “can-do” goes a long way

While working within the marketing department of Fox 29 I was fortunate enough to work with them on a campaign pitch with bike rental company INDEGO. During this time I was asked to film short vignettes interviewing Indego users asking where they were “Indiegoing”, a term the team at fox had coined. The videos were then used to produce a pitch for the company to work with Fox 29. By doing this the pitch was able to set them apart from all the other media outlets there and won them the new business. This business will be one of their most high profile clients and will bring a large sum of money into the station. Never underestimate the power of what you’re asked to do.