The Experiences of Temple Advertising Students
Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman…
As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made…
Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking…
Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do…
With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would…
As college students we tend to have thin portfolios and light wallets, so we need to look outside of the classroom. Sure, part time work can help, and internships are key to our success, but there are a few small…
A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just…
Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the…
Philadelphia Ad Club’s Young Professionals and IHAVEANIDEA are hosting their Portfolio Night on May 22, 2013 at Lincoln Financial Field. This is an amazing opportunity to attend a creative networking event where you can find interested employers and the work…
Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an…
Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream…
As a long-time listener to the radio station Wired 96.5, I was eager to accept the internship that was offered to me in December 2012. I was excited to learn that the familiar voice of the mid-day host, Casey, would…
When looking for companies to intern with, I had no idea what to look for. I wasn’t sure if I wanted to intern in my major concentration, account management, or if I wanted to take a different route. What I…
I came across To This Day while I was browsing new posts on Osocio, the non-profit and social cause advertising blog I posted about earlier this semester. This project stood out particularly strong to be because of the power behind…
A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services…
Join the FOX School of Business tomorrow, April 3rd for Consumer Insights Day. Industry leaders will be leading a discussion from 2-3:30pm in the MBA commons of Alter Hall. No registration is necessary and the event is open to all.…
This Friday, April 5th t 6:00 PM in The Student Pavilion, Temple University will be hosting Relay for Life! This is a great night for the Temple community to come together to raise money in the fight against cancer. The…
Google released news several weeks ago on their new contribution to the technology world, Google Glass. As seen below in the video they released on their YouTube account, Google Glass is a pair of glasses that connects to your phone,…
As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their…
Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning…
Philly based clothing and retail powerhouse, Urban Outfitters, is being rumored to acquire web retail company, Nasty Gal. Although this is exciting for all you fashionistas out there for obvious, material reasons, what I find to be far more interesting, and inspiring, is…
As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire…
Facebook, Twitter, Instagram, and many other media outlets this week are showing strong numbers of supporters in marriage equality this week as the Supreme Court is making a decision on the topic this week. Many supporters have been posting pictures,…
Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this…
The Professional Sales Organization presents: “Building Relationships” with Liz Miller from Bloomberg. Don’t miss out on this opportunity to hear Liz Miller from Bloomberg Online speak about the power of networking. Bloomberg Online covers the business world with more than…
If you have heard the phrase “FREE DESK HERE” being talked about on Twitter or Facebook and had no idea what they are talking about, here’s the scoop. London based company, Open Studio has begun a new project called Free…
One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to…
Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that. With a large experience base, Skai Blue Media represents…
Wise words from Don Draper. On April 7th, AMC will begin the highly anticipated Season 6 of it’s hit series, Mad Men, with a two-hour premiere packed with all of our favorite Ad Men from seasons past. To the dismay…
You can read the article here: I’m an avid reader of the GOOD blog, whose tagline is: What’s good to learn and do today. I would love to share all their posts with you but you can check it out…
For Marc’s World Water Month, UNICEF and Droga5 launched a social campaign to strengthen their existent “Tap Project”. This campaign is designed to “turn the world’s largest social network, Facebook, into the world’s largest water network”. Taking a social…
Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as…
This school year, Temple University joined the Big East Conference. One of the perks of being part of the conference is the Big East Career Fair. Since we are a part of it this year, that means you…
Summer is slowly approaching, which means summer internships are quickly becoming filled. If you are interested in an internship over the Summer then you should check out the SMC Internship Fair. All are welcome to the fair, which will be…
Today Facebook announced its newest plan to redesign its news feed feature. CEO Mark Zuckerberg’s idea is to create a news feed that acts as a personalized newspaper. The idea is that users will be able to persue streams consisting…
I began my internship at PA CareerLink in December 2012. I went in once a week for orientation and getting used to the workplace before I officially began in January. Before acquiring the position, I went in for an interview…
Time and time again I have heard horror stories about interns being overworked and underpaid at their internships. In fields like advertising and marketing, participating in unpaid internships is virtually a necessity, both to get experience, and to get your…
The Livestrong Foundation has recently released their new logo in an attempt to emerge from Lance’s previous doping scandal in order to focus on the true meaning of the foundation. The foundation has legally changed the name from Livestrong to…
Advertising is a great source for inspiration when we think about expanding our own skills and creativity. Some of the most inspirational advertisements come from social cause and non-profit campaigns. There’s a site, Osocio, that I frequent to quite…
This is competitive advertising in its most straightforward state. AT&T put out these ads last week in newspapers blatantly attacking T-Mobile for their dropped calls and slower speeds. This was a bold move for AT&T to use such an…
