Logorama: Oscar Winning Animation

Yesterday I saw a short film called Logorama. I wasn’t quite sure what to expect based on the name alone. I guess the last thing I expected was a cel-shaded short film. The logos are actually the stars; they covered every little thing (every big thing also). Once the main characters started cursing (Ronald McDonald, Michelin men, and Bob’s Big Boy) I knew there was going to be much more to it than creative composition. The trailer doesn’t do it justice so here it is right in the middle.

https://www.youtube.com/watch?v=z4ZuanZVIqs

Consumerism is the first thing that comes to mind. I looked up the film to see what I could find out and to my surprise it’s actually a foreign film (French). Then… it made sense! Ronald McDonald was some kind of wanted fugitive (armed and dangerous) and he was being pursued by Michelin men (cops). It’s surprisingly violent. The only place I’ve seen anything similar is on Family Guy. I say it makes sense because foreigners consider our American media to be excessively violent. Although our media is very conservative in some aspects, I wonder if violence is a part of our national brand identity. Nonetheless, Logorama is beyond creative and ultimately, it won an Oscar.

Here’s the acceptance speech…

Good evening. It doesn’t look like, but it’s a French film. Sorry about the accent. I’m the producer of the film, so I have to thank the 3,000 non-official sponsors that appear in the film. And I have to assure them that no logos were harmed in the making of the project.

This award has to be shared with the incredible people who made the film. All the team, and especially the three directors that are with us in the theater tonight: François Alaux, Hervé de Crécy and Ludovic Houplain. You can applaud them, the directors.

Thanks for them. They have been working for a very long time on this film. It took, like, six years to make this 16 minutes, so I hope to come back here with a long feature film, in about 36 years. Thank you very much. Bon soir.