Marketing with Heart: My Internship at Cajam

This semester, I’ve been interning with Cajam Marketing, a creative marketing agency that works with clients across healthcare, technology, and consumer goods. From helping to promote prenatal devices to conducting research for fertility care and mental health initiatives, I’ve had the chance to be part of meaningful projects that make a real impact.
Before starting at Cajam, I assumed marketing was all about eye-catching visuals and clever slogans—but I quickly learned it’s also about empathy, research, and storytelling that connects with people on a deeper level.

Working on Baby Beat, a fetal doppler product, taught me how emotional resonance plays a major role in marketing healthcare tools. We weren’t just promoting a product—we were helping parents bond with their unborn babies. Creating messaging that was both informative and heartwarming made me realize how delicate (and powerful) the right tone can be.

For Fox Valley and IVF research, I dove into the world of fertility treatment, learning how to tailor language to audiences experiencing vulnerability and hope. This project showed me how critical it is to balance data with warmth—especially when marketing medical services.

My work on Touchstone, focused on home appliances, challenged me to think outside of my comfort zone and into an interior design headspace. It pushed me to be intentional with words, colors, and even placement choices in our creative content. Beyond technical skills, this internship gave me a peek into agency life—tight turnarounds, collaborative brainstorming, and client calls that kept me on my toes. It wasn’t always what I expected, but I wouldn’t change a thing. If anything, I wish I had spoken up even more during early meetings—I’ve learned that fresh ideas are always welcome, especially from interns! Don’t underestimate your value. You’re there to learn, yes, but you also bring a new perspective. Ask questions, take notes, and jump at the chance to try something new—even if it’s outside your comfort zone.

This experience didn’t just confirm my interest in marketing—it expanded it. I now know I want to work at the intersection of strategy and storytelling, especially in industries where the work truly matters.