The Experiences of Temple Advertising Students
https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…
Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an…
If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great…
Comcast announce its plans to make a change in the cable television network by launching 4 NEW networks! Starting soon as early in April 2012! The headliners are Magic Johnson (retired professional basketball player), P. Diddy (entrepreneur), Robert Rodriguez (film…
As students in the creative industry, we are always challenged with our Photoshop skills by making things look just right. We learn that we need to make sure when we use the Creative Suite programs, we need to try our…
So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you…
If there is one thing I have learned by interning at the Center City Public Relations agency Jenna Communications – it is that inspiration is everywhere. As a senior, I am at that time in my life where I do…
I’m in my final semester at Temple and on more than one occasion I’ve heard people say that they’ve learned more in this last semester than all the others combined. I don’t agree completely, but I understand where they’re coming…
In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow…
The soda and beer industry are using a variety of new methods to promote their low-cal variations of beverages. Two “cans” that stand out especially are Michelob Ultra, and the newest 10-calorie Dr Pepper TEN. Michelob, known as one of…
I watched something cool on PBS recently, that I think everyone will find to be very interesting! Check out “Art & Copy: An Independent Lens.” It’s an extremely interesting documentary about Advertising in which you “find out how they [the…
Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest…
This super bowl series of commercials was filled with themes of violence, nostalgia, references to the actual making of a commercial (within a commercial), the havock that may ensue while house-sitting, and…. Eminem? The rapper’s first appearance came in the…
“It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do…
“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…
This campaign has been around for a little while, but I didn’t notice it ’til recently. Almost a year ago, I entered a contest where one of the objectives was to create a few Dentyne ads that were both fun…
This one speaks (kicks) for itself. I originally saw the Spanish version. I guess it was placed again for the World Cup (being an older commercial and all).
