‘AD’ronyms
The fast paced day-to-day at an ad agency leaves no time to use complete sentences. Thats why the industry has coined a slew of acronyms to streamline communication. This is a cheat sheet I’ve complied in my time at SAY Media- you’re welcome.
- GSC: Global Sales Call – This is when all the company employees and big wigs get on a conference call to discuss weekly and monthly goals.
- ATS: Average Time Spent
- EOD: End Of Day – What we all work towards.
- CSM: Client Service Manager
- DAA: Digital Advertising Alliance – https://www.aboutads.info/
- CMO: Chief Media Officer
- IMP: Impressions – being served brand content regardless if you acknowledge it or not.
- CTA: Call To Action
- RFP: Request For Proposal – What a potential client will send to multiple ad sellers so that they can understand what each will offer to fulfill their needs.
- IO: Insertion Order – When a RFP is given the green light an Insertion Order is submitted that details exactly what the new campaign will accomplish and how much it will cost.
- UX: User Experience
- SOV: Share Of Voice- total percentage of what a brand possesses in a given niche.
- ABC: Always Be Closing- every interaction is an opportunity to make a sale.
- KPI: Key Performance Indicators- what a client hopes to accomplish with our ad unit, for example drive up clicks to site.
- CTS: Clicks To Site
- CPE: Cost Per Engagement
- Mani Padi: Manicure and Pedicure- clients loved to be pampered.
- RON: Run Of Network- The span our list of sites can reach.
- WOM: Word Of Mouth
- CPG: Consumer Packaged Goods- example oreos.
