Improving Cities through the Power of Design

I’m interning at an agency called Cohere, an agency unique for its mission of improving cities through the power of design. I’ve had the opportunity to work on a number of different location-based projects, which is very different from the work I’ve done before. I designed trade show booths for the Alexandria Economic Development Partnership in Northern Virginia, worked on branding for a retail and residential space called William’s Crossing in Newark, Delaware, and helped maintain a variety of restaurant brands in Philadelphia.

Realizing just how much work goes into designing something as deceptively simple as branding for an office building or updating a restaurant’s website, I have a much greater appreciation for the design I see all around me. Individual restaurants or apartment buildings may seem small in comparison to an entire city, but these are the building blocks of community. I love the city of Philadelphia, and I’m proud to do my small part in making it a great place to live. By working with spaces where people live, work, and eat, I’ve begun to realize just how the power of design can push a city to grow and thrive. 

Image created in collaboration with Cohere design team.