Made to Stick Book Review by Michelle Bouh

“Made to Stick” by Chip and Dan Heath discusses what makes good ideas flourish, what qualities bad ideas lack, as well as what qualities good ideas have in common that makes them sticky. According to the two brothers, good ideas are simple, unexpected, concrete, credible, emotional, and include a story. Chip and Dean claim that by following these six essentials, any idea is almost a guaranteed SUCCESs.