Optimizing my Experience as a Search Engine Optimization Intern
At Temple, I’d been studying advertising with a concentration in brand strategy and research, and although I enjoyed what I learned and completed in my coursework, I was very eager to get the chance to have an internship and gain some real experience. This summer, I’ve been working at Power Digital Marketing, which is a digital marketing agency, as a Search Engine Optimization Intern. Prior to this internship starting, which is fully remote, I was a little worried about how it may go. I thought I may have days where I talk to nobody and just work on assignments and tasks alone for hours, and I was definitely a little worried I may not catch onto SEO all that well. Thankfully, neither of those things have proven to be true, and it has been going very well so far.
From the start, I learned that just because I was remote didn’t mean I would be alone. My manager is constantly willing to respond to me about any questions or concerns I have, and she even reaches out often for other reasons such as just checking in on myself and my work. I usually end the workday with a quick video call with her to review everything I accomplished, and to talk about my upcoming goals. Along with that, I’ve been having many virtual coffee chats with coworkers, both in SEO or any other channel, so I have gotten to meet a lot of cool people and hear their stories about how they’ve gotten to where they are at now. I’ve also noticed that the connections I make in these chats continue to reach out to me and ask how I’m doing, which helps me feel very welcomed. Each week, there is also a company wide meeting, and an organic search team meeting, which are fun opportunities to be introduced to new faces. Before starting this opportunity, I definitely leaned towards preferring in-person work, but Power Digital has shown me it’s very possible to have a comfortable and efficient work-from-home mentality.
When it comes to the actual work I’m doing, I’ve been finding it enjoyable and now plan on applying to other SEO opportunities in the future. Coming into the internship, I had very little SEO knowledge, so I was a little unsure about how well I would do. Thankfully, our intern managers do a really great job of teaching us and making sure we fully understand everything. So far, we’ve had eight SEO trainings, with two to go, and I’ve learned so much from them and from my assignments. I’ve also found some interest in other areas of digital marketing, thanks to my coffee chats and getting to meet a lot of various people, that I didn’t originally see myself doing.
All in all, I’m very thankful for the people I’ve met and learned from so far, and I’m very happy that I took the chance with Power Digital Marketing!
