I started working as a graphic design intern for The Calm, Cool and Collected company in the beginning of this semester. This internship has really opened my eyes to what it is like to start a company and all the important moving pieces that continually change in the process of trying to launch an official store and education courses to a company’s profile. My favorite thing to do for my internship is create products, including clothing apparel, accessories, mugs, planers, stickers, tapestries, and many more.
The Calm, Cool and Collect focus on educating people on the importance and resources about mental health and cannabis use. I think the mission and goal of the company is truly amazing and creative while still providing a service to help people who are struggling or know someone who is struggling. The owner of the company, Laura Geftman, is an inspiration. While she is trying to run a startup company, she still manages to connect with her employees and interns and be there for them whenever they need to talk or hear some inspiring words. She has personally helped me develop my skill in graphic design just by letting me run wild with my ideas and designs.
I wasn’t really sure what to expect when I first got the internship, I assumed I would be helping redesign her website and create different hero images to use on her site and social media. I have been able to do so much more – I create products for her company, I helped set up an online store, I designed new images for blog posts, and I have designed the layout for customer journals. These journals allow people to track their moods and the cannabis use for their mental health struggles.
To those who are looking for an internship I recommend applying for startup companies. Working for a startup has really taught me so much more than just graphic design and has challenged me to really dive into my creative ability. I think throughout this whole experience I really got to experience what it will be like in the art direction world – you will create tons of designs and not all of them will be used, the most important thing I have taken away from this is to always keep those designs that were not used. This allows you to recreate aspects of those designs and use them for other tasks, products, or creations.